为您的企业和品牌建立强大的在线形象非常重要。由于Google是大多数互联网用户使用的首选搜索引擎，因此在“ Google 我的商家”中列出您的商家是(Google My Business)增加您的在线业务存在(increasing your business presence online)的重要一步。但是你猜怎么着，仅仅列出你的业务是不够的；你也必须“认领”它。
在Google上“声明”(Google)业务(Business)意味着什么
要在搜索引擎上声明业务，您需要证明您是品牌、业务、组织或实体的真正代表。最终目标是验证您的业务是真实的，并且提供的有关您的业务的信息是准确的。
通过这样做，您可以获得额外的好处，例如提高知名度（声称的企业在搜索结果中排名更高），增加自然流量，从而增加销售额。
当您在Google上声明商家时，您可以完全控制您的商家信息在Google上的显示方式。您还可以解锁更多功能，让您在Google(Google)上提升您的数字形象并直接与客户互动。例如，只有经过验证/声明所有权的企业才能在Google上回复客户评论。
这个过程真的很简单。在本指南中，我们将引导您完成在Google上声明或注册您的业务的步骤，以便它出现在本地搜索结果、地图(Maps)和其他Google产品中。
大多数本地企业都希望吸引更多人访问他们的网站，或者在Google搜索结果中出现更高的排名，因此在Google上声明您的业务是迈出的第一步。
您的商家是否在 Google 上列出？
在Google(Google)上声明商家的第一步是检查该商家是否在Google上。为此，请在Google上搜索您的公司名称，并检查是否有专门针对您的业务的知识面板。知识面板是Google(Google)搜索结果页面右侧的侧边栏。
如果您的企业已在Google上列出，请跳至下一部分了解如何声明该企业。
如何声明在Google上列出的商家(Business)
拥有知识面板并不意味着您的业务已被认领。这只告诉您，Google已经使用来自多个来源的数据自动列出了您的业务。如果知识面板上刻有“ Own this business ”字样，则表示您的企业无人认领。
请按照以下步骤声明您的业务。
1. 单击拥有此业务(Own this business)以开始声明您的业务的过程。
注意：(Note:) 确保(Make)您已在浏览器上登录您的（个人或企业）Google帐户。
2. 单击立即管理(Manage now)按钮。
3. 输入可以为您的企业接收验证明信片的受信任代表的姓名。它可能是您的名字、业务经理的名字或值得信赖的员工。单击邮件(Mail)继续。
明信片包含一个 5 位数的代码，您可以使用它来验证企业的所有权和真实性。在将明信片邮寄到您的公司地址之前，Google可能会要求您提供有关您公司的更多信息。(Google)
明信片可能需要数天或数周才能寄到您手中。这是由于距离、快递效率和其他不可预见的情况等因素造成的。在等待验证明信片时，您可以提供有关您的商家的更多信息——营业时间、描述、您的产品或商店的图片等。只有在Google(Google)验证您的商家后，客户才能看到这些信息。
注意：(Note:)等待验证明信片时请勿编辑以下信息：
修改任何此类信息都会延迟您的业务验证。因此，请确保在申请验证之前仔细检查您提供的信息。
验证您的业务(Verifying Your Business)
声明您的业务的最后一步是明信片验证。收到明信片后，登录“ Google 我的商家”信息中心(Google My Business dashboard)并验证您的商家。
1. 点击商家名称旁边的输入验证码。(Enter verification code)
2. 在提供的框中输入验证码，然后点击验证(Verify)。
您的企业将立即通过验证并在Google上显示为声明的内容。
如何在 Google 上列出商家
如果您在结果页上没有找到您的业务的知识面板，这意味着您的业务既没有在Google上列出也没有声明。请按照以下步骤在Google(Google)上手动列出您的商家，使其出现在搜索结果中。
1. 访问“ Google 我的商家”(Google My Business)创建页面，在搜索框中输入您的商家名称。同样(Again)，如果您的企业没有出现在搜索结果中，那么它就没有在Google上列出。
注意：(Note:) 确保(Make)输入正确的公司名称。您还可以尝试多种不同的公司名称，以确认没有人列出您的公司。
2. 点击搜索栏下方弹出的使用此名片创建企业。(Create a business with this name)
3. 您需要提供一些关于您的业务的基本信息（例如业务名称、业务类别等）。确保(Make)提供的信息准确无误。错别字(Typos)、错误、拼写错误和其他错误可能会导致验证延迟等问题。
4. 您还应该添加一个位置，特别是如果您经营实体店或办公室的实体业务。
位置信息还有助于Google确定在何处以及如何显示您的商家信息。这也是验证目的所必需的。
5. 如果您提供的信息与之前在Google(Google)上列出的一些商家相似，请仔细阅读这些商家并确认它们是否属于您。选择这些都不是(None of these)，然后单击下一步(Next)继续。
6. 按照提示提供尽可能多的有关您的业务的信息。请记住(Remember)，您提供的信息越多（准确），潜在客户就越容易通过 Google 搜索和地图找到您的商家(find your business via Google Search and Maps)。
7. 单击完成(Finish)继续验证。
8. 在提供的空间中输入授权管理业务的代表的姓名或职位，然后点击邮件(Mail)。
注意：(Note:)在验证完成之前，新列出的商家不会出现在Google上。(Google)因此，您可能需要等待数周，您的商家信息才会出现在Google 搜索(Google Search)和地图(Maps)上。
Google 如何验证企业
Google会进行验证以识别真实的商家并防止欺诈或重复的商家信息。
在撰写本文时，Google有 5 种不同的方式来验证企业：
- 邮件/明信片验证。
- 通过电话验证。
- 通过电子邮件验证。
- 即时验证。
- 批量验证。
邮寄(Mail)明信片是默认的企业验证方法。如果您的企业符合电话或电子邮件验证的条件，Google将为您提供这些选项。这些验证选项（电子邮件和电话）主要适用于服务区企业(service-area businesses)，即不在其实际地址为客户提供服务的企业。
要使用即时验证(Instant Verification)，您必须通过Google Search Console配置和验证您的业务。批量(Bulk)验证仅适用于管理多个（至少 10 个或更多）企业的帐户。
以零成本索赔您的业务！
您的商家很有可能在Google上，并且您从自动生成的商家信息为您的商家带来的免费流量中受益。这很好。但是，如果您不在Google上验证并声明您的业务，您就会错失潜在的自然流量。
谷歌(Google)在搜索引擎结果中识别和排名经过验证的企业而不是无人认领的实体。声称的企业让您处于主导地位，引导您的品牌在Google上的知名度和增长。您可以回复客户的评论、使用Google帖子创建内容、分享官方照片（标记为“来自所有者”）等等。
如果您想以零成本提高您的业务在线成功率，那么在Google上声明您的业务是一个不错的起点。
How to Claim a Business on Google
Building a strong online presence for your business and brand is extremely important. Since Google is the go-to search enginе used by thе majority оf internet users, listing your business on Google My Business is a grеat step for increasing your business presence online. But guess what, listing your business isn’t enough; you’ve got to “claim” it too.
What It Means to “Claim” a Business on Google
To claim a business on a search engine, you’ll need to prove that you’re the genuine representative of a brand, business, organization, or entity. The end goal is to verify that your business is authentic and the information provided about your business is accurate.
By doing so, you get to enjoy extra benefits like improved visibility (claimed businesses rank higher in search results), increase in organic traffic, and consequently, increase in sales.
When you claim a business on Google, you’ll have complete control over how your business information appears on Google. You also unlock more features that let you improve your digital presence and interact with customers directly on Google. For example, only verified/claimed businesses can reply to customer reviews on Google.
The process is really easy. In this guide, we’ll walk you through the steps to claim or register your business on Google so it appears in local search results, Maps, and other Google products.
Most local businesses will want to drive more people to their website, or appear higher in Google search results, so claiming your business on Google is a great first step to take.
Is Your Business Listed on Google?
The first step to claiming a business on Google is checking whether or not the business is on Google. To do this, search for your business name on Google and check if there’s a knowledge panel dedicated to your business. A knowledge panel is the sidebar on the right of the Google search result page.
If your business is already listed on Google, jump to the next section to learn how to claim the business.
How to Claim a Business Listed on Google
Having a knowledge panel doesn’t mean your business has been claimed. That only tells you that Google has automatically listed your business using data from several sources. If the knowledge panel carries an inscription that reads “Own this business,” that means your business is unclaimed.
Follow the steps below to claim your business.
1. Click Own this business to begin the process of claiming your business.
Note: Make sure you’re signed into your (personal or business) Google account on the browser.
2. Click the Manage now button.
3. Enter the name of a trusted representative that can receive the verification postcard for your business. It could be your name, the business manager’s, or a trusted staff. Click Mail to proceed.
The postcard contains a 5-digit code which you’d use to verify the ownership and authenticity of the business. Google may request additional information about your business before it mails the postcard to your business address.
It may take up to days or weeks for the postcard to get to you. This is due to factors like distance, courier efficiency, and other unforeseen circumstances. While you await the verification postcard, you can provide more information about your business—opening hours, description, pictures of your products or store, etc. These will only be visible to customers only after Google verifies your business.
Note: Do not edit the following information while awaiting the verification postcard:
- Business name
- Address
- Business category
Modifying any of this information will delay the verification of your business. So make sure you doublecheck the information you provide before applying for verification.
Verifying Your Business
The final step to claiming your business is the postcard verification. When you get the postcard, login to the Google My Business dashboard and verify your business.
1. Click Enter verification code next to the business name.
2. Enter the verification code into the provided box and click Verify.
Your business will immediately be verified and appear as claimed on Google.
How to List a Business on Google
If you don’t find a knowledge panel for your business on the result page, that means your business is neither listed nor claimed on Google. Follow the steps below to manually list your business on Google so it appears in search results.
1. Visit the Google My Business creation page and enter your business name into the search box. Again, if your business doesn’t appear in the search result, it hasn’t been listed on Google.
Note: Make sure you input the correct business name. You can also try multiple variations of your business name to confirm that no one has listed your business.
2. Click the Create a business with this name card that pops up below the search bar.
3. You’ll need to provide some basic information about your business (e.g. business name, business category, etc.). Make sure the provided information is accurate. Typos, wrong, incorrect spelling, and other errors may result in problems like delayed verification.
4. You should also add a location, particularly if you run a brick and mortar business with a physical store or office.
Location information also helps Google determine where and how to display your business listing. This is also required for verification purposes.
5. If the information you provide is similar to some previously-listed businesses on Google, peruse the businesses and confirm if they’re yours. Select None of these and click Next to proceed.
6. Follow the prompt and provide as much information as you can about your business. Remember, the more (accurate) information you provide, the easier it is for potential customers to find your business via Google Search and Maps.
7. Click Finish to proceed to verification.
8. Enter a name or the position of a representative authorized to manage the business in the provided space and click Mail.
Note: A newly-listed business will not appear on Google until verification is complete. So you might have to wait for weeks before your listing appears on Google Search and Maps.
How Google Verifies Businesses
Google carries out verification to identify authentic businesses and to prevent fraudulent or duplicate listings.
At the time of writing this article, there are 5 different ways Google verifies businesses:
- Mail/Postcard verification.
- Verification by Phone.
- Verification by email.
- Instant verification.
- Bulk Verification.
Mail postcard is the default business verification method. If your business is eligible for phone or email verification, Google will make the option(s) available to you. These verification options (email and phone) are mostly available to service-area businesses, i.e. businesses that don’t serve customers at their physical address.
To use the Instant Verification, you must have configured and verified your business via the Google Search Console. Bulk verification is only available for accounts managing multiple (at least 10 or more) businesses.
Claim Your Business At Zero Cost!
There’s a high chance that your business is on Google and you’re benefiting from the free traffic that the automatically-generated listing is driving to your business. This is good. However, you’re missing out on potential organic traffic if you don’t verify and claim your business on Google.
Google recognizes and ranks verified businesses over unclaimed entities in search engine results. A claimed business puts you in the driving seat, steering your brand’s visibility and growth on Google. You can reply to customers’ reviews, use Google Posts to create content, share official photos (labeled “From the owner”), and lots more.
If you want to improve your business online success at zero cost, claiming your business on Google is a good place to start.
