在 YouTube 上发布您的第一个视频可能是一件可怕的事情！问问(Just)我们吧——我们已经经营自己的YouTube 频道(YouTube channel)有一段时间了，并且在此过程中学到了很多教训。现在，我们拥有近 100 个视频，是时候分享一些我们必须努力学习的技巧了。
如果您正在制作您的第一个YouTube视频，这些提示应该可以帮助您将其制作成最好的视频。
1.有一个强大的概念
你可以犯下的最严重的罪过是制作一个无关紧要的视频，或者相反，关于太多的事情。处理一个主要主题或问题的重点YouTube视频将比无处不在的内容更容易观看。
考虑制作多个视频，除非您正在制作带有专用片段的综艺节目。
2.计划，计划和计划
虽然有些人可以打开相机并在他们的第一个YouTube视频中创造奇迹，但对于我们其他人来说，没有什么可以替代计划。最终视频，即使是基本视频，也是许多活动部分组合在一起的结果。如果您正在运行一个单人项目，那么您负责组织所有这些部分。
在媒体术语中，这被称为“预制作”。如果你花时间去做，你的第一个YouTube视频会更好。这包括：
- 编写你的脚本。
- 规划镜头、附加镜头和视频外观。
- 您需要的设备清单，屏幕上的道具等。
根据视频的规模和类型，预制作(Pre-production)看起来会有所不同，但在确保一切就绪之前，您不能按下录制按钮。
3. 好音频为王
你会认为在视频中，最重要的是视觉效果。然而，获得正确的声音既困难又重要。观众会忍受一些视觉质量问题。但是，如果您的音频听起来令人不快或难以理解，观众会将其关闭。
制作优质、专业的录音并不难，但您需要做一些功课来找出适合您需求的解决方案。这将包括选择合适的麦克风，学习如何正确使用它，以及如何在录制音频后处理和编辑音频。
要开始使用，我们建议您查看麦克风提示：如何通过这些快速大胆的提示减少背景噪音并获得更好的声音(Microphone Tips: How to Reduce Background Noise and Get Better Sound)以及让您的声音听起来更专业(Make Your Voice Sound Professional With These Quick Audacity Tips)。
4. 照明比相机质量更重要(Than Camera Quality)
刚开始制作视频的人的一个常见错误是过度关注他们的相机。这个想法是，相机越好，镜头就越好。但是，即使是便宜的相机也可以在适当的照明下创建出色的图像。最好的相机无法修复光线不足的场景。
有关良好基础照明的一些想法，请查看在预算内组建 YouTube 工作室(Putting Together a YouTube Studio On a Budget)。
5.为提词器编写脚本(Script)
提词器曾经是只有大型电视演播室才能买得起的设备，但现在您可以获得一款价格实惠且非常适合YouTube工作的设备。这些基本的提词器使用智能手机或平板电脑作为显示源。您将提词器安装在三脚架上，将相机安装在提词器上，然后将手机或平板电脑滑入提词器。
这使您可以在直视相机的同时阅读脚本。您是要逐字阅读脚本还是仅将其用作跟踪关键谈话要点的一种方式，这取决于您。
除了提词器之外，您还需要一个适用于您将使用的手机或平板电脑的好的提词器应用程序。我们非常喜欢Elegant Teleprompter Pro，但有很多可供选择。您可能还想使用蓝牙(Bluetooth)遥控器，这样您就可以控制文本而不必在相机前。
6. 多拍
第一次视频创作者可能会有这样的印象，即他们在YouTube 上(YouTube)看到的那些精彩视频是一次性完成的。事实是，出色的视频需要很多次 才能(takes )做到正确。如今， SD 卡(SD cards)很便宜，您不必担心胶卷用完。
所以点击那个录制按钮并坚持下去，直到你对自己的表现感到满意为止。稍后，在编辑视频时，您将丢弃除最佳片段之外的所有片段。从个人拍摄的最佳片段中构建您的视频也非常好。您可以以不明显的方式编辑它们。
7. 编辑您的视频！
这似乎是一个显而易见的观点，但有很多YouTube视频没有适当编辑的好处。修剪后简单地排列剪辑是不够的。相反，请花时间将您的原材料仔细编辑成一个有凝聚力的产品。
想想你的视频结构、节奏，以及你想把观众的注意力引向哪里。不用担心花哨。基本编辑（例如应用良好的简单剪辑）对提升视频质量的作用比高级编辑做得不好。
如果您需要帮助，我们强烈推荐6 种视频编辑技巧，适用于初学者(6 Video Editing Tips For Beginners)和YouTube 视频的最佳视频编辑软件(Best Video Editing Software for YouTube Videos)。
8. B-Roll 是你的朋友
如果您要为YouTube制作视频，那么您需要熟悉“ B-Roll ”的概念。这是一种用于说明您的视频内容的支持素材。例如，如果您的A-Roll是您对着摄像机说话的镜头，那么B-Roll将是展示您正在谈论的内容的镜头。
B-Roll有许多不同的用途。一方面，它有助于保持观众的注意力。它总是有助于提供各种镜头和视觉效果，让事情变得有趣。
B-Roll也可用于掩饰A-Roll中的剪辑或以其他方式掩盖视觉错误。您可以将任何东西用作B-Roll：图像、运动相机镜头、屏幕截图等。只要它在您的视频中添加了一些内容并且不严格用作门面装饰。
9.你的缩略图很重要
在观看者观看您的视频一秒钟或阅读其说明之前，他们会看到您的缩略图。在许多方面，这使您的视频缩略图成为您的第一个YouTube(YouTube)视频中最重要的部分之一。如果您的缩略图没有引起潜在观众的注意，那么您的视频内容就会变得无关紧要。
YouTube缩略图有自己的流派、趋势和设计惯例。我们能给您的最佳建议是查看与您在同一领域制作内容的其他YouTube创作者的缩略图。(YouTube)他们的缩略图有什么吸引人的地方？他们把什么信息放在首位和中心？
您也不必是平面设计师或Photoshop向导，借助Canva等工具，您可以快速组合出适合您需求的模板。
10.关键词和描述值得你花时间
如果您完全关心让尽可能多的人观看您的视频，那么您不应该忽视您的视频标签。查看与您竞争的其他视频使用的标签。尝试为您的视频想出尽可能多的相关搜索词。这将帮助人们通过YouTube内部搜索功能和外部搜索引擎找到您的视频。
从错误中学习
一旦您的第一个YouTube视频发布，就值得关注人们要说的内容。只要您可以将建设性的批评与对对话没有任何帮助的评论区分开来，您就可以使每个视频都比上一个更好。有一天，当您发布视频 100 时，您将把您的内容磨练到完美的边缘。
First YouTube Video: 10 Beginner Tips for Best Results
Putting your first video out on YouTube cаn be a scary thing! Just ask us — we’ve been runnng our own YouTube channel for a while now and have learned many lessons along the way. Now, with nearly 100 videos under our belt it’s time to share a few tips that we had to learn the hard way.
If you’re working on making your first YouTube video, these tips should help you make it the best video it can be.
1. Have a Strong Concept
The worst sin you can commit is to make a video that’s about nothing or, conversely, about too many things. A focused YouTube video that deals with one main theme or issue will be much more watchable than something that’s all over the place.
Consider making multiple videos, unless you’re making a variety program with dedicated segments.
2. Plan, Plan and Plan
While there are some people who can just turn on a camera and make magic happen with their very first YouTube video, for the rest of us there’s no substitute for planning. A final video, even a basic one, is the result of many moving parts coming together. If you’re running a one-person project, then you’re responsible for organizing all of those parts.
In media lingo, this is known as “pre-production”. If you take the time to do it, your first YouTube video will be much better for it. This includes:
- Writing your script.
- Planning out shots, additional footage and the look of the video.
- A list of equipment you’ll need, on-screen props, etc.
Pre-production looks different depending on the scale and type of video, but you can’t hit the record button before ensuring everything is in place.
3. Great Audio Is King
You’d think that in a video, the most important thing to get right are the visuals. However, it’s both more difficult and important to get the sound right. Viewers will put up with some visual quality problems. However, if your audio is unpleasant to listen to or hard to understand, viewers will switch it off.
Making a good, professional-sounding audio recording isn’t too hard, but you’ll need to do a little homework to figure out the right solution for your needs. This will include selecting the right microphone, learning how to use it properly and also how to treat and edit your audio after it’s been recorded.
To get started, we recommend that you have a look at Microphone Tips: How to Reduce Background Noise and Get Better Sound as well as Make Your Voice Sound Professional With These Quick Audacity Tips.
4. Lighting Matters More Than Camera Quality
One common mistake people who are new to making video commit is to focus on their camera too much. The idea is that the better the camera, the better the footage. However, even a cheap camera can create great images with proper lighting. The best camera can do nothing to fix a poorly-lit scene.
For some ideas on good fundamental lighting, check out Putting Together a YouTube Studio On a Budget.
5. Write a Script for a Teleprompter
Teleprompters used to be equipment only big TV studios could afford, but now you can get an affordable one that’s perfect for YouTube work. These basic teleprompters use a smartphone or tablet as the display source. You mount the teleprompter on your tripod, mount your camera on the prompter and then slide your phone or tablet into the teleprompter.
This allows you to read your script while looking directly into the camera. It’s up to you whether you want to read the script verbatim or just use it as a way to keep track of key talking points.
In addition to a teleprompter, you’ll also want a good teleprompter app for the phone or tablet you’ll be using. We’re quite fond of Elegant Teleprompter Pro, but there are many to choose from. You may also want to use a Bluetooth remote so that you can control the text without having to be at the camera.
6. Do Multiple Takes
First time video creators may have the impression that those great videos they see on YouTube were done in a single take. The truth is that great videos take many takes to get right. SD cards are cheap these days and you don’t have to worry about running out of film.
So hit that record button and keep at it until you’re happy with your performance. Later, when editing your video, you’ll discard all but the best takes. It’s also perfectly fine to construct your video out of the best pieces of individual takes. You can edit them in such a way that it won’t be obvious.
7. Edit Your Video!
This may seem an obvious point, but there are plenty of YouTube videos out there that didn’t have the benefit of proper editing. Simply lining up your clips after trimming them isn’t enough. Instead, take the time to edit your raw material carefully into a cohesive product.
Think about the structure of your video, the pacing, and where you want to direct the attention of the viewer. Don’t worry about being fancy. Basic editing, such as simple cuts applied well, will do more to elevate a video’s quality than advanced editing done poorly.
If you need some help, we highly-recommend 6 Video Editing Tips For Beginners and Best Video Editing Software for YouTube Videos.
8. B-Roll Is Your Friend
If you’re going to make videos for YouTube, then you need to become familiar with the concept of “B-Roll”. That’s a type of supporting footage used to illustrate what your video is about. For example, if your A-Roll is footage of you talking into the camera, the B-Roll would be footage that demonstrates what you’re talking about.
B-Roll serves many different purposes. For one thing, it helps keep the attention of viewers. It always helps to offer a variety of shots and visuals to keep things interesting.
B-Roll is also useful for disguising cuts in your A-Roll or otherwise covering up visual mistakes. You can use anything as B-Roll: images, action camera footage, screen captures, etc. Just as long as it adds something to your video and doesn’t strictly serve as window-dressing.
9. Your Thumbnail Is Crucial
Before viewers watch a single second of your video or read its description, they’ll see your thumbnail. In many ways this makes your video thumbnail one of the most important parts of your first YouTube video. If your thumbnail doesn’t grab the attention of potential viewers, then the content of your video becomes irrelevant.
YouTube thumbnails have their own genres, trends and design conventions. The best advice we can give you is to look at the thumbnails of other YouTube creators who make content in the same area as you. What’s appealing about their thumbnails? What information do they put front and center?
You don’t have to be a graphic designer or a Photoshop wizard either, thanks to tools such as Canva you can quickly put together templates that suit your needs.
10. Keywords and Descriptions Are Worth Your Time
If you care at all about getting as many people to watch your video as possible, then you shouldn’t neglect your video tags. Look at the tags that other videos you are in competition with use. Try to think up as many relevant search terms for your video as possible. This will help people find your video both via the YouTube internal search function and external search engines.
Learn from Your Mistakes
Once your first YouTube video is out, it is worth paying attention to what people have to say. As long as you can separate constructive criticism from comments that add nothing to the conversation, you can make each video better than the last. One day when you publish video 100, you’ll have honed your content to a fine edge.
