无论您是领英新会员(LinkedIn)，还是拥有领英简历(LinkedIn resume)的经验丰富的用户，您都可能正在寻找新的方式来升级您的个人资料。一种方法是在LinkedIn上发布文章。
在LinkedIn(LinkedIn)上发布您自己的内容可以帮助您以不止一种方式更好地利用该平台。此外，您无需为 LinkedIn Premium 付费(pay for LinkedIn Premium)即可使用此功能。
了解(Learn)为什么应该开始在LInkedIn上发布文章、发布什么类型的内容以及发布的最佳时间。
为什么要在 LinkedIn 上发表文章(Why Post an Article on LinkedIn)
(Simply)仅在LinkedIn(LinkedIn)上注册您的个人资料不足以在该网站上进行有效的网络和求职(job hunting)。LinkedIn是关于网络、协作和增加连接数量的全部内容。在LinkedIn(LinkedIn)上发布独特的文章可以帮助您在平台上取得进步。
以下是发表您自己的文章可以帮助您成为 Pro LinkedIn 用户的(become a Pro LinkedIn user)方法。
美化你的简历(Spruce Up Your Resume)
您最近撰写的帖子会显示在您的LinkedIn个人资料的“文章”下方的“(Articles)活动(Activity)”部分。如果您不发布任何内容，那么您将错失吸引观众注意力的机会。
提醒你的连接关于你自己(Remind Your Connections About Yourself)
当您在LinkedIn(LinkedIn)上发布文章时，您的联系人将收到有关该文章的通知，您将出现在他们的提要中。这是一个以非侵入性的方式提醒您的听众有关您自己的好机会。
通过共享帖子发展您的网络(Grow Your Network Through Shared Posts)
如果您设法撰写了具有独特内容的有趣文章，那么您的联系人中的某个人很有可能希望在他们的LinkedIn提要上分享它。这可以帮助您拓展人脉并为您开辟新的职业机会。
获得LinkedIn的精选(Get Featured By LinkedIn)
LinkedIn向所有用户发送每日(Daily)和每周摘要电子邮件。(Weekly)如果您设法创建引人入胜且引人入胜的内容，则有可能在您的联系人将收到的LinkedIn的时事通讯中出现。(LinkedIn)这样一来，您不仅可以获得更多曝光率，而且还可以让您的听众更加信任您是该主题的专家。
你应该在LinkedIn上发布什么？(What Should You Post on LinkedIn?)
LinkedIn最明显的文章主题之一是分享您的专业知识。毕竟，您的LinkedIn页面就是展示您的技能和经验。通过以LinkedIn文章的形式分享您的专业知识，您可以让您的听众深入了解您在该主题上拥有多少经验。反过来，这将帮助您建立自己作为专家的声誉。
但是，这并不是您可以在LinkedIn上发布的全部内容。事实上，如果你想吸引不同类型的人，你不应该只关注与你的专业领域相关的内容。很可能您的大多数人脉都与您有相同的爱好和兴趣。发布您喜欢的事物必然会引起他们的注意。
其他一些构成优秀LinkedIn发布材料的主题是趋势、文章的提示和技巧类型以及有趣的生活小窍门。像这样的文章往往表现良好，并且在社交媒体上的参与率很高。
如何在 LinkedIn 上发表文章(How to Post an Article on LinkedIn)
当您收集一些新帖子的想法以与您的网络分享时，请按照以下步骤在LinkedIn(LinkedIn)上发布文章。
- 打开LinkedIn并登录您的帐户。
- 在您的 LinkedIn 订阅源中，找到“开始发帖(Start a post)”框并选择“撰写文章”(Write article)。这将带您进入LinkedIn发布工具。
- 将您的文章写入(Write)或粘贴到窗口中，想出一个吸引人的标题，并添加一个特色图片。
- LinkedIn发布工具允许您更改文本格式、添加编号和项目符号列表，以及在您的文章中插入超链接 。
- 您可以使用“发布”菜单(Publishing menu)将您的文章保存为草稿以供以后编辑，并与其他用户共享您的草稿。
- 如果您对文章感到满意，请选择屏幕右上角的 发布。(Publish)
- 在分享(Share)框中，您可以编辑哪些人可以看到您未来的帖子，选择是否允许对您的帖子发表评论，以及添加主题标签以帮助人们找到您的文章。
一旦您确认发布您的文章，它将被添加到您个人资料的“活动(Activity)”部分。如果您想编辑或删除文章，您可以随时返回您的文章，也可以在文章在 LinkedIn 上发布后 分享到其他社交媒体渠道。(share it to other social media channels)
在 LinkedIn 上发帖的最佳时间(The Best Time to Post on LinkedIn)
当然，您可以随时在LinkedIn上发帖。但是，如果您的目标是获得更高的参与度，则应仔细安排帖子的时间，以增加吸引观众注意力的机会。
虽然人们普遍认为在LinkedIn上发帖的最佳时间，但您应该首先考虑您的受众。考虑到平台的性质，大多数LinkedIn用户都是职业人士，根据他们的工作领域，他们会在工作时间或午餐时间 使用LinkedIn 。
牢记这一点，想象一下LinkedIn(LinkedIn)上的普通观众。想想他们什么时候最有可能检查他们的提要，并据此确定您理想的发帖时间段。
如果您仍有疑问，请使用常见的LinkedIn发布策略。建议在周二至周四(Tuesday through Thursday)上午 8 点至下午 2 点之间在(between 8am and 2pm)LinkedIn 上发布您的内容。
在 LinkedIn 上发帖的最糟糕时间(The Worst Time to Post on LinkedIn)
当谈到在LinkedIn上发布文章的最糟糕时间时，同样的策略也适用。想想你的听众，想象他们什么时候最遥不可及，不使用手机或电脑。
尽量避免在周末或典型工作时间以外（上午 9 点到下午 5 点）发帖。
是时候升级你的 LinkedIn 简历了(Time to Upgrade Your LinkedIn Resume)
在LinkedIn(LinkedIn)上发布内容是给您现有和未来的专业联系人留下深刻印象并赢得他们在线信任的好方法。开始在(Start)LinkedIn上发布您的文章，并使用它们来创建更智能的简历(create a smarter resume)，以便您在未来找到工作。
你曾经在LinkedIn上发表过文章吗？这是关于什么的？在下面的评论中与我们分享(Share)您的LinkedIn知识。
How to Post an Article on Linkedin (And Best Times to Post)
Whether you’re a new LinkedIn member, or an experienced user with a LinkedIn resume, you’re probably looking for new ways to upgrade your profile. One way to do it is by posting articles on LinkedIn.
Publishing your own content on LinkedIn can help you make better use of the platform in more than one way. Plus, you don’t need to pay for LinkedIn Premium to take advantage of this feature.
Learn why you should start posting articles on LInkedIn, what type of content to publish, and the best times to post.
Why Post an Article on LinkedIn
Simply registering your profile on LinkedIn is not enough for effective networking and job hunting on the site. LinkedIn is all about networking, collaboration, and growing the number of your connections. Posting unique articles on LinkedIn can help you advance on the platform.
Here’s how publishing your own articles can help you become a Pro LinkedIn user.
Spruce Up Your Resume
Your most recent written posts appear as a part of the Activity section of your LinkedIn profile under Articles. If you don’t post anything, you’re missing out on the opportunity to attract your audience’s attention.
Remind Your Connections About Yourself
When you publish an article on LinkedIn, your connections will get a notification about it and you’ll appear in their feed. It’s a good opportunity to remind your audience about yourself in a non-intrusive way.
Grow Your Network Through Shared Posts
If you manage to craft an interesting article with unique content, there’s a good chance someone from your connections will want to share it on their LinkedIn feed. That could help you grow your network and open you up to new professional opportunities.
Get Featured By LinkedIn
LinkedIn sends Daily and Weekly digest emails to all their users. If you manage to create engaging and compelling content, there’s a possibility of being featured in that LinkedIn’s newsletter that your connections will receive. That way you don’t just get more exposure but also more trust from your audience that you’re an expert on your topic.
What Should You Post on LinkedIn?
One of the most obvious article topics for LinkedIn is sharing your professional expertise. After all, your LinkedIn page is all about showcasing your skills and experience. By way of sharing your professional knowledge in a form of LinkedIn articles, you’re giving your audience insight into just how much experience you have on the topic. That in turn will help you build your reputation as an expert.
However, that’s not all you can post on LinkedIn. In fact, you shouldn’t focus on just the content related to your professional field if you want to attract different types of people. It’s likely that most of your connections share the same hobbies and interests with you. Posting about things that you enjoy is bound to attract their attention.
Some other topics that make for a good LinkedIn publishing material are trends, tips & tricks type of articles, and interesting lifehacks. Articles like that tend to perform well and have a high engagement rate on social media.
How to Post an Article on LinkedIn
When you gather some ideas for a new post to share with your network, follow the steps below to publish an article on LinkedIn.
- Open LinkedIn and sign into your account.
- In your LinkedIn feed, find the Start a post box and select Write article. This will take you to the LinkedIn publishing tool.
- Write or paste your article into the window, come up with a catchy headline, and add a featured image.
- The LinkedIn publishing tool allows you to change the text format, add numbered and bullet lists, as well as insert hyperlinks into your article.
- You can use Publishing menu to save your articles as drafts to edit later, and share your drafts with other users.
- When you’re happy with your article, select Publish in the upper-right corner of the screen.
- In the Share box, you can edit who can see your future post, choose whether to allow comments on your post, and add hashtags to help people find your article.
Once you confirm publishing your article, it’ll be added to the Activity section of your profile. You can always go back to your article if you want to edit or delete it, as well as share it to other social media channels after it’s published on LinkedIn.
The Best Time to Post on LinkedIn
Of course, you can post on LinkedIn whenever you want. However, if you’re aiming for a higher engagement rate, you should carefully time your posts to increase the chances of catching your audience’s attention.
While there’s a general opinion on the best time to post on LinkedIn, you should think about your audience first. Taking into account the nature of the platform, most LinkedIn users are working professionals who, depending on their work field, will either use LinkedIn during their working hours, or at lunch time.
Keeping that in mind, imagine an average member of your audience on LinkedIn. Think about when they’re most likely to check their feed, and figure out your ideal time slot for posting based on that.
If you’re still in doubt, use the common LinkedIn posting strategy. It’s recommended to publish your content on LinkedIn between 8am and 2pm on Tuesday through Thursday.
The Worst Time to Post on LinkedIn
When it comes to the worst time to post articles on LinkedIn, the same strategy applies. Think about your audience and imagine when they’re most out of reach and don’t use their phones or computers.
Try to avoid posting on weekends or outside typical business hours – 9am to 5pm.
Time to Upgrade Your LinkedIn Resume
Publishing content on LinkedIn is a great way to impress both your existing and future professional contacts and earn their trust online. Start posting your articles on LinkedIn and use them to create a smarter resume that could land you a job in the future.
Have you ever posted an article on LinkedIn? What was it about? Share your LinkedIn knowledge with us in the comments below.
