如今，启动网站非常容易。这可能解释了为什么今天互联网上有超过 17 亿个（并且还在不断增长的）网站。
互联网上有如此多的内容和产品，您如何才能让您的网站受到关注？这就像试图在数英里长的海滩上发现一粒沙子。
值得庆幸的是，有一些行之有效的方法可以脱颖而出，一旦人们意识到您的网站存在，就可以迅速增加网站流量。
1.建立你的权威
当人们访问您的网站时，他们首先希望了解您的是您的“关于”页面。
关于页面和作者简介(About Page and Author Bio)
这就是您希望巩固访问者对您作为您发布内容的领域专家的信任的地方。
在每篇文章的底部添加一个小型个人简介也是一个好主意。这使访问者无需单击站点上的其他任何位置即可查看您的相关专业知识。
这对增加网站流量有何帮助？几种方式。
首先，当访问者看到您实际上是该领域的专家时，他们更有可能在社交媒体上分享您的帖子并帮助吸引更多流量。其次，谷歌在其搜索算法中使用的众多信号之一（你的网页将在哪里排名）是作者声誉。
作者证书(Author Credentials)
Google+的作者身份倡议已被逐步取消，但现实情况是，作者的权威和可信度作为任何文章价值的信号是有意义的。所以我们可以肯定，谷歌(Google)使用作者权威和可信度来调整任何网页的价值。
因此，在任何地方和任何地方都包含您与页面内容相关的凭据和经验。
社交媒体存在
在快速增加网站流量方面，没有什么比让帖子在社交媒体上传播更强大的了。
实现这一目标的最佳方式是为您的网站创建官方Twitter形象，以及官方Facebook页面。
如果您有时间和资源进行投资，您还可以考虑利用Pinterest、Instagram和您熟悉的任何其他社交网络。
一旦你在那里建立了自己的存在，请记住参与，参与，然后再参与一些。没有比全神贯注于相关社区更好的方式来建立一个主题的权威。
不要只在发布新内容时发布博客文章或网页。记得(Remember)与其他用户互动。关注你所在领域的人。回复他们的评论。转发(Retweet)或转发其他人分享的内容。
有时社交媒体只会为您的网站提供少量流量，但有时当您发布特别独特或有趣的内容时，它很容易像病毒一样传播开来。这将很快将大量访问者发送到您的网站。
提供免费课程或网络研讨会(Offer Free Classes or Webinars)
有无数的免费平台可以创建您自己的在线课程(create your own online courses)或网络研讨会。利用这些并证明您确实是您所在领域的专家。
您可以在您的网站上链接到这些课程，并从社交媒体上分享它们。确保(Make)至少在您的课程资料中包含指向您网站的链接，以便人们知道在哪里可以找到您。
选择(Choose)课程主题以创建反映您在网站上发布的各种内容的内容。通过这种方式，您实际上可以使用您网站上的示例或阅读材料来支持课程内容。
在知乎上发帖(Post on Quora)
Quora是您可以找到专家来回答您可能遇到的任何问题的网站。Quora每月有超过 1 亿访问者。这些访问者的好处在于，他们对您在网站上发布的主题非常感兴趣。
所以这给了你两个好处。通过作为专家在Quora上发布答案，您可以获得这些主题的可信度。同时，您可以将您的网站包含在您的个人资料中，这可以增加网站流量。
同样，这是另一个需要您花费时间和精力才能利用的资源。因此，如果您选择这条路线，请确保您每周安排时间访问该网站并发布对问题或评论的回复。
2.实施常识搜索引擎优化
显然，您的流量的很大一部分将来自Google 搜索(Google Search)。您不必成为SEO专家就可以在这里做好工作，但您确实需要遵循基本的 SEO 优化技巧(basic SEO optimization tips)，以确保您不会损害您的网站获得良好排名的机会。
以下是优化您网站的SEO(SEO)时需要注意的一些最重要的项目。
- 选择一个好的域名，最好尽可能短且易于记忆。
- (Set)为您的网站设置标题(Title)和描述(Description)。WordPress为这些提供了字段。
- 配置您的帖子 slug ( URLs ) 以使用帖子的类别和标题。如果您不使用类别，则只需包含标题以使URL尽可能简短。
- 创建(Create)独特的优质内容。使用WordTracker(WordTracker)或SEMRush等(SEMRush)SEO(Use SEO)工具来查找很多人正在搜索但竞争较低的主题（网络上很少有网站涵盖它）。
如果您实施所有这些技巧，您可以确信您正在尽一切努力优化您的网站以获得最佳 SEO。这将显着增加网站流量。
3. 创建 YouTube 教程
YouTube拥有庞大的观众群。那么，为什么不利用这一点，通过创建YouTube教程将部分受众吸引到您的网站呢？
创建这些内容后，请将它们包含在您的网站内容中，以供喜欢观看视频而不是阅读内容来学习的访问者使用。
在YouTube(YouTube)视频说明中包含指向您网站内容的链接，并在您的YouTube个人资料中包含指向您网站的链接。
4. 写中篇文章
众包文章网站 Medium 每月有近 2 亿访问者。在您自己的网站以外的网站上发布内容似乎违反直觉。但是，在这里发表文章可以让您成为专家。
您可以在您的个人资料中提及您运行的一个或多个站点，并且还可以在您的内容中的任何位置谨慎地链接到您自己的站点作为资源。
与Quora和YouTube一样，在这里发帖可以建立您的声誉，有可能通过链接增加网站流量，它还为您的网站提供来自排名靠前的权威域的反向链接。
5.不断更新旧内容
过时的内容通常不会像新发布的内容那样排名。这里的关键词是“通常”。如果文章本身的内容已过时且不再准确，通常会出现这种情况。
但是，当该文章仍然准确时，情况并非如此，并且仍然是互联网上有关该主题的最佳信息来源之一。要确定是否应该更新旧内容以增加网站流量，请考虑：
- 内容是否准确回答了查询并提供了最新信息？
- 格式是否针对SEO进行了优化（良好的标题，易于阅读）。
- 原始文章中是否缺少任何新信息？
- 文章在Google 搜索(Google Search)结果中的排名如何？
底线是，如果您已经在Google 搜索(Google Search)结果中名列前茅，您可能不必对原始文章做太多处理，除非内容已过时。
6.开展热点(Hot)话题在线调查(Conduct Online Surveys)
如果您真的想推动Twitter或Facebook帖子病毒式传播，请针对有争议的主题进行民意调查或调查。
这是关于民意调查的伟大之处。他们让人们将投票转发给朋友，以获得他们想要的最终结果。人们回来检查结果。
您可以通过创建新推(Tweet)文然后选择条形图投票(Poll)图标 在Twitter 上(Twitter)轻松完成此操作。
只需输入投票问题、选项和其他详细信息。然后发推文并等待回复。您可以在您的网站上嵌入Twitter民意调查，以进一步增加访问量（和响应）。
这里的希望是人们也会检查您的个人资料并了解您的网站。但是，如果您想吸引更多流量，请创建您自己的自定义投票(create your own custom poll)，然后将其发布到Twitter。将人们引导到您的网站以查看结果。这将鼓励人们为您的网站添加书签，以便他们以后查看。
7. 进行影响者访谈
为您的网站带来大量流量的最后一种方法是在Twitter上与您发布内容的同一领域的影响者联系。伸出手，询问有关面试的事宜。
当您发布对拥有大量社交媒体追随者的影响者的采访时，它对影响者和您的网站都有帮助。
影响者从面试中得到什么？
- 作为各自领域专家的可信度更高
- 以在线发表他们的采访为荣
- 向他们的追随者证明他们实际上是有影响力的
- 免费宣传
您的网站从采访中得到什么？
- (Search)每当有人在Google上搜索他们的名字时的(Google)搜索流量
- (Social)影响者分享采访链接时的社交流量
- 您自己的官方社交媒体帐户上可能有更多关注者
采访是与社区互动的绝佳方式，也可以让您的网站获得急需的流量提升。
7 Proven Ways to Increase Website Traffic
Launching a website is ridiculously eаsy these days. That probably explains why there are over 1.7 billiоn (and growing) websites on the internet today.
With so much content and products on the internet, how can you even get your site noticed? It’s like trying to get a single grain of sand noticed on a beach that’s miles long.
Thankfully, there are proven methods to stand out, and then increase website traffic rapidly once people realize your site exists.
1. Establish Your Authority
The first place people will look to learn about you when they visit your website is your About page.
About Page and Author Bio
That’s where you want to solidify the visitor’s trust in you as an expert in the field you’re publishing content about.
It’s also a good idea to include a small profile bio at the bottom of each article. This allows visitors to see your relevant expertise without having to click anywhere else on the site.
How does this help to increase website traffic? Several ways.
First, when visitors see that you’re actually an expert in the field, they’re more likely to share your post on social media and help draw in more traffic there. Secondly, one of the many signals Google uses in its search algorithm (for where your web pages will rank) is author reputation.
Author Credentials
While their earlier authorship initiative using Google+ was phased out, the reality is that the authority and credibility of an author makes sense as a signal for the value of any article. So we can be sure that Google uses author authority and credibility to adjust the value of any web page.
So include your credentials and experience relative to the page content anywhere and everywhere you can.
Social Media Presence
There is nothing quite as powerful at increasing website traffic quickly than getting a post to go viral on social media.
The best way to make this happen is to create an official Twitter presence for your site, and an official Facebook page as well.
If you have the time and resources to invest in it, you might also consider taking advantage of Pinterest, Instagram, and any other social networks you know well.
Once you’ve established your presence there, remember to engage, engage, and then engage some more. There is no better way to establish authority on a topic than being fully-engaged in that relevant community.
Don’t only post your blog posts or web pages whenever you publish something new. Remember to interact with other users. Follow people in your field. Reply to their comments. Retweet or repost what other people share.
Sometimes social media only provides a trickle of traffic to your site, but other times when you’ve posted something especially unique or interesting, it can easily go viral. That will send swarms of visitors to your site very quickly.
Offer Free Classes or Webinars
There are countless free platforms out there to create your own online courses or webinars. Take advantage of these and prove that you really are an expert in your field.
You can link to these courses on your website, and share them from social media. Make sure to include a link, at least in your course profile, to your website so people know where to find you.
Choose course topics to create that mirror the sorts of things you publish on your website. This way you could actually use examples or reading material from your site to bolster the course content.
Post on Quora
Quora is the site where you can find experts to answer any question you might have. Quora gets over 100 million monthly visitors. And the great thing about those visitors is that they’re highly interested in the kind of topics you publish on your site.
So this gives you two benefits. By posting answers on Quora as an expert, you gain credibility on those topics. At the same time, you can include your website in your profile, which can increase website traffic.
Again, this is another resource that does require time and effort on your part to take advantage of. So if you take this route, make sure you schedule time every week to visit the site and post responses to questions or comments.
2. Implement Common Sense SEO
Obviously, a big component of your traffic will come from Google Search. You don’t have to be an SEO expert to do a good job here, but you do need to follow basic SEO optimization tips to make sure you aren’t hurting your site’s chances of ranking well.
Here are a few of the most important items to take care of to optimize your site’s SEO.
- Choose a good domain name, preferably as short as possible and easy to remember.
- Set up the Title and Description for your site. WordPress provides fields for these.
- Configure your post slugs (URLs) to use the category and the title of the post. If you don’t use categories, then just include the title to make the URL as short and simple as possible.
- Create unique, quality content. Use SEO tools like WordTracker or SEMRush to find topics that a lot of people are searching for but have low competition (few sites on the web cover it).
- Use an SEO plugin if you use WordPress. These make sure the basic things like sitemaps and other technical issues are set up properly for the best site SEO.
- Hire experts to write content for you who have proven expertise and credentials on those topics. Make sure to include their profiles with the content.
- Install a CDN service like CloudFlare or Stackpath. These services store and cache some of your site’s content on servers local to your visitors, so things like pictures or scripts will download to their browsers more quickly.
- Install an SSL certificate on your site so that your URL starts with “HTTPS”. Google ranks secure sites higher than others.
If you implement all of these tips, you can be confident you’re doing everything you can to optimize your site for the best SEO. This will increase website traffic significantly.
3. Create YouTube Tutorials
YouTube has a tremendous audience. So, why not take advantage of that and drive some of that audience to your site by creating YouTube tutorials?
Once you’ve created these, include them in your website content for visitors who prefer to watch videos rather than read content to learn things.
Include a link to your site content in the YouTube video description, as well as a link to your site in your YouTube profile.
4. Write Medium Articles
Medium, the crowd-sourced article website, gets nearly 200 million visitors a month. It may seem counterintuitive to publish content on a site other than your own. However, publishing articles here establishes you as an expert.
You can mention the site or sites you run in your profile, and also sparingly link to your own site as a resource anywhere in your content.
Like Quora and YouTube, posting here builds up your reputation, has the potential to increase website traffic via links, and it also provides your site with backlinks from a highly ranked, authoritative domain.
5. Constantly Update Old Content
Outdated content just doesn’t usually rank as well as freshly published content. The key word here is “usually”. This will typically be the case if the content of the article itself is outdated and no longer accurate.
However, it’s not the case when that article is still accurate, and remains one of the best sources of information about the topic on the internet. To determine whether you should update old content to increase your website traffic, consider:
- Does the content accurately answer the query, and offer the most recent information?
- Is the formatting well optimized for SEO (good headers throughout, easily readable).
- Is there any new information missing from the original article?
- How well does the article already rank in Google Search results?
The bottom line is that if you’re already listed in the top spot in Google Search results, you probably don’t have to do much to the original article, unless the content is outdated.
6. Conduct Online Surveys on Hot Topics
If you really want to drive a Twitter or Facebook post viral, create a poll or a survey on a controversial topic.
Here’s the great thing about polls. They get people forwarding the poll to friends in order to achieve the final results they want. People come back to check results.
You can do this the easy way on Twitter by creating a new Tweet and then selecting the bar chart Poll icon.
Just enter the poll question, choices, and other details. Then Tweet it and wait for the responses. You can embed the Twitter poll on your website to further drive traffic to it (and responses).
The hope here is that people will also check your profile and learn about your site. However, if you want to drive more traffic, create your own custom poll and then post it to Twitter. Direct people to your site to view results. This will encourage people to bookmark your site so they can check it later.
7. Conduct Influencer Interviews
A final way to drive a great deal of traffic to your site is by reaching out to influencers on Twitter in the same field you publish content about. Reach out and ask about doing an interview.
When you publish an interview with an influencer who has a very large social media following, it helps both the influencer and your website.
What does the influencer get out of the interview?
- More credibility as an expert in their field
- Pride from having their interview published online
- Proof to their followers that they are in fact influential
- Free publicity
What does your site get out of the interview?
- Search traffic whenever anyone searches their name on Google
- Social traffic when the influencer shares a link to the interview
- Potentially more followers on your own official social media account
Interviews are a fantastic way to engage with the community and also get your site a much needed boost in traffic.
