无论您是创建 Twitter 帐户还是尝试建立追随者已有一段时间,建立追随者的任务都不是一件容易的事。
有些人花费数年时间拥有不到 2,000 个Twitter关注者,而其他人——许多甚至是不知名的人——积累了数万到数十万的Twitter关注者。他们是如何做到的呢?
简单的答案是他们已经学会了像专业人士一样发推文。(Tweet)他们知道吸引人们和促进对话的技巧。他们知道如何让人们点击关注(Follow)按钮。
在本文中,我们将介绍您需要了解的最重要的事情,以成为Twitter 上(Twitter)的真正专家,并实际上建立大量追随者。
1. 在 Twitter 上非常活跃
没有人愿意关注无聊的人或从不与任何人互动的人。如果您可以开始做任何事情来改善您的Twitter形象,那就是与人进行更多的互动。
这甚至不必是您通常发推文的主题。这可能只是对其他任何人发布的任何内容的快速、滑稽的回复。
让我们面对现实吧,大多数人花时间在Twitter 上(Twitter)不仅是为了进行严肃的对话,而且是为了娱乐。
我们将讨论不要太频繁地发布推文,但在Twitter 上(Twitter)回复其他人时,您应该始终这样做。
2.全天(Day)发布 Twitter(Twitter)帖子
发布Tweet的问题是他们的生命非常短暂。在(Within)不到 20 分钟的时间里,你的推文就被平台上的大量其他(Tweet)推(Tweet)文淹没了。这就是为什么最好全天在 Twitter 上传播您的活动,以便您尽可能多地吸引日常受众。
你可以做一些简单的事情,比如在上午发布,然后在下午的某个时间发布。或四次,全天传播;无论您喜欢什么时间表。
幸运的是,您不必在一天中的这些确切时间将自己束缚在Twitter上。(Twitter)有很多很棒的应用程序可以让你随时安排你的 Twitter 帖子(schedule your Twitter posts)。
执行此操作的两个最受欢迎的工具包括:
- HootSuite –在您的所有社交网络上安排帖子(Schedule)
- 缓冲(Buffer)–安排(Schedule)和分析您的社交活动
这些都不是免费的,但如果你不需要任何花里胡哨,Twitter有一个嵌入式调度功能。只需(Just)在帖子编辑窗口底部选择带有时钟图标的日历。这将打开一个新窗口,您可以在其中告诉Twitter何时安排您的推文。
这使得调度工具变得不必要,除非您需要更高级的分析或将帖子安排到多个社交网络的能力。
3.根据您的追随者的反应定制(Toward)未来(Tailor)的帖子
许多人使用Twitter,甚至没有意识到Twitter在后台包含一整套分析。这些可让您查看您的关注者最喜欢哪种类型的帖子,以便您可以定制未来的帖子以使其更具吸引力。
要查看此内容,只需在登录Twitter时选择左侧导航栏中的(Twitter)更多(More)。然后从弹出菜单中 选择分析。(Analytics)
在分析部分,您将看到:
- 热门推文(按展示次数)
- 最高提及(按参与次数)
- 顶级媒体推文(印象最多的图片或视频帖子)
- 顶级追随者(按他们拥有的追随者数量)
只需向下滚动即可查看过去每个月的这些相同指标。
使用此信息尝试将您在推特上发布的主题调整为您可以看到您的关注者似乎对这些主题做出更多回应的主题。
4.尝试选择趋势标签
如果你想让你的推文吸引更多眼球,使用热门话题标签是一种非常聪明的方法。
你怎么知道一个标签正在流行?推特(Twitter)告诉你!开始输入主题标签,您将看到匹配的列表。如果有趋势,您会在其下方看到一条消息,说明过去一小时有多少推文使用了该主题标签。
您应该保留与您发布的主题相关的主题标签。但Twitter 上(Twitter)每小时都有很多热门话题标签,因此通常有一些相关的内容可供选择。
5. 发推文并征求(Ask)意见(Thoughts)
让人们回应你的推文的最佳方式是什么?问一个简单的问题。这似乎很明显,但Twitter 上(Twitter)的大多数人都忙于发布自己的意见,以至于他们不会费心询问人们的意见。
当您提出问题时,您会惊讶于有多少人开始提出他们的观点。
6.只关注(Follow)已建立的 Twitter(Twitter)用户
在您使用Twitter期间,如果您很有趣且引人入胜,您将会被很多人关注。不要只接受任何老追随者。每当您收到有人关注您的通知时,将鼠标悬停在他们的个人资料上以查看他们已经拥有多少关注者。
如果他们有超过几百个追随者,那就继续关注他们。
为什么这很重要?因为如果某人已经建立了超过几百个追随者,他们更有可能长期出现在Twitter上。没有什么比建立数百或数千个追随者更烦人的了,只是有临时或匿名帐户跟随你离开Twitter,你的追随者数量也下降了。
7. 填写您的完整个人资料
完整的配置文件是一个有趣的配置文件。人们希望在关注您之前尽可能多地了解您。因此,请提及您的工作内容,并尽可能包含链接。添加您的住所、您的年龄以及您愿意分享的尽可能多的其他详细信息。
还要使用真实的个人资料图像,而不是卡通或图画。人们更有可能追随其他真实而风度翩翩的人。一张真实的生物照片对让人们信任你大有帮助。
8.在转推时添加您的意见并征求他们(Ask)的(Theirs)意见
这与我们上面提到的提问类似。分享你读过的信息,附上你的评论,很有趣。但是,吸引关注者眼球的是,当你跟进一个关于你正在转发(you’re retweeting)的故事的问题时。
对于意见,它不一定是直接的问题。即使是反问问题也会收到追随者的一些非常有趣的回答。但最后的问号至少鼓励你的追随者参与。
9. 提及您转发的文章的(Articles)作者(Authors)
这是作家最常使用的一种技巧,因为他们知道当有人在引用您在网上写的东西的同时提到您时的感觉有多好。这不仅是给作者一些荣誉的好方法,而且还可以在很多方面为您提供帮助。
首先(First),它吸引了可能拥有相当多Twitter影响力的人的注意。如果他们关注你,你对他们的提及也会引起他们追随者的兴趣。一条推文可以一口气为您吸引多个关注者!
10. 图像大小很重要
这是一个很多人没有意识到的简单的Twitter提示。(Twitter)图像(Image)大小很重要。
如果您使用错误的尺寸发布图片,图片可能会被裁剪,或者如果图片未经优化(超大) , Twitter甚至可能会拒绝该图片。(Twitter)
因此,当您发布图片时,请尝试将它们调整(try to resize them)为大约 1200 x 675 像素。Twitter建议不小于 600 x 335 - 但如果您想获得最佳效果,请使用尺寸完美的照片并将其保存为PNG、JPEG或GIF格式。
11.不要正式,要风度翩翩
太多的人写文章就像写论文一样。事实很好,但Twitter 上(Twitter)的追随者寻找风度翩翩和有见地的内容。他们希望得到娱乐和知情。
如果您查看拥有营销人员的大型公司如何在该平台上发布推文,您会注意到其内容略显前卫,带有一丝非正式。
意见很好,因为它们会引发讨论和辩论,幽默也很重要。只要(Just)避免让你的推文变得枯燥乏味,你就应该立即让人们与你互动。
12.不要淹没你的追随者
为了减少Twitter 上(Twitter)的关注者数量,你可以做的最糟糕的事情之一就是每天在同一时间坐下来,一次发布 20 或 30 条推文。
这会变成你的追随者的垃圾邮件墙,它可能会驱使他们中的一些人取消关注你。
相反,请使用上面列出的调度程序应用程序之一来全天间隔您的帖子以避免此问题。
13.利用热门话题
除了发布时的热门话题标签,您还可以利用Twitter上的热门话题。
您将在Twitter提要 右侧的“正在发生的事情”下看到这些主题。(What’s happening)
选择其中(Select one)之一并滚动浏览帖子。您可以回复某些内容,或使用相同的主题标签发布您自己的内容。该主题正在流行的事实意味着您的帖子将出现在更多的眼球面前,并且更有可能为您赢得一些追随者。
14. 回复热门推特(Popular Twitter)账号
请注意(Notice)大多数蓝色支票账户很少回复回复他们推文的人?情况并非总是如此,这仅取决于您如何回复。
如果您以风度翩翩的方式回复他们并投入足够的机智,您很可能会得到那个拥有数千名追随者的回复。
如上所述,更多的追随者意味着更多的人对你感到好奇。这些人可能会查看您的个人资料、查看您的帖子并可能关注您。
15.记住你不能编辑(Edit)推文
Twitter最糟糕的事情之一是没有编辑按钮。您提交推文的那一刻,它就是永久的。一旦人们喜欢或回复了它,如果你试图删除它并修复它——你就失去了这些参与。
因此,编辑您发布的每条推文。它可能只有一行,但一旦你犯了语法或拼写错误,它就会永远存在。
有些错别字可能会很尴尬。
16.不要喂巨魔
人们在Twitter 上(Twitter)犯的最大错误之一就是回复明显的喷(replying to obvious trolls)子。这些要么是为了煽动人们争论而创建的帐户,要么只是那些不愉快并喜欢与每个人争论的人。
您可以轻松发现巨魔。他们的大多数帖子都是负面的或敌对的。因此,如果您查看他们的个人资料,他们的关注者也很少。
因此,在您回复刚刚在Twitter 上(Twitter)对您说了一些讨厌的话的人之前,请查看他们的个人资料。寻找迹象。如果您发现了巨魔,请选择阻止(choose to block)而不是回复。
16 Twitter Tricks to Tweet Like a Pro
Whether you’re ѕtartіng your Twitter account or you’ve been trying to build a following for some time, the task of building followers isn’t easy.
Some people spend years with under 2,000 Twitter followers, while other people – many even unknown individuals – amass tens to hundreds of thousands of Twitter followers. How do they do it?
The simple answer is that they’ve learned to Tweet like a pro. They know the tricks that attract people and foster conversation. They know how to get people to click that Follow button.
In this article, we’ll cover the most important things you need to know to come across as a true expert on Twitter, and in effect build a massive following.
1. Be Very Active on Twitter
No one wants to follow someone boring or someone who never interacts with anyone. If there’s anything you can start doing to improve your Twitter presence, it’s interacting more with people.
This doesn’t even have to be on the topic you normally Tweet about. It could just be a quick, comical reply to anything anyone else has posted.
Let’s face it, most people spend time on Twitter not only to have serious conversations but to be entertained.
We’ll talk about not posting Tweets too often, but when it comes to replying to other people on Twitter you should be doing this always.
2. Spread Out Twitter Posts Throughout the Day
The thing with posting Tweets is that their lives are very short. Within under 20 minutes, your Tweet is buried in a flood of other Tweets on the platform. That’s why it’s best to spread your activity on Twitter throughout the day so that you capture as much of the daily audience as possible.
You could do something as simple as posting during mid-morning, and then sometime in the mid-afternoon. Or four times, spread throughout the day; whatever schedule you prefer.
Fortunately, you don’t have to tie yourself down to Twitter at those exact times of the day. There are plenty of great apps that will let you schedule your Twitter posts whenever you want them to go out.
Two of the most popular tools to do this include:
- HootSuite – Schedule posts across all your social networks
- Buffer – Schedule and analyze your social campaigns
Neither of these is free, but if you don’t need any bells and whistles, Twitter has an embedded scheduling feature. Just select the calendar with the clock icon at the bottom of your post editing window. This will open up a new window where you can tell Twitter when to schedule your tweet.
This makes scheduling tools unnecessary unless you need more advanced analytics or the ability to schedule posts to multiple social networks.
3. Tailor Future Posts Toward What Your Followers Respond To
Many people use Twitter and don’t even realize that Twitter includes a whole collection of analytics in the background. These let you see what kind of posts your followers like the most so that you can tailor future posts to be more engaging.
To see this, just select More in the left navigation bar when you’re logged into Twitter. Then select Analytics from the pop-up menu.
In the analytics section, you’ll see:
- Top tweet (by number of impressions)
- Top mention (by number of engagements)
- Top media tweet (picture or video posts with the most impressions)
- Top follower (by number of followers they have)
Just scroll down to see these same metrics for each month in the past.
Use this information to try and gear the topics you tweet about toward those topics you can see your followers seem to respond to more.
4. Try to Choose Trending Hashtags
If you want to get your tweets in front of more eyeballs, using trending hashtags is a very smart approach.
How do you know a hashtag is trending? Twitter tells you! Start typing a hashtag and you’ll see a list of matching ones. If one is trending, you see a message below it saying how many tweets in the last hour have used that hashtag.
You should keep the hashtags relevant to the topic you’re posting about. But there are lots of trending hashtags across Twitter each hour so there’s usually something relevant to choose from.
5. Tweet What You Write and Ask for Thoughts
What’s the best way to get people to respond to your Tweets? Ask a simple question. This seems obvious, but most people on Twitter are so busy posting their own opinions that they don’t bother asking people for theirs.
When you do ask questions, you’ll be surprised just how many people start jumping to offer their views.
6. Follow Only Established Twitter Users
During your time on Twitter, you’re going to get followed by quite a few people, if you’re interesting and engaging. Don’t just accept any old follower. Whenever you get a notification that someone has followed you, hover over their profile to see how many followers they already have.
If they have more than a few hundred followers, then go ahead and follow them.
Why does this matter? Because if someone has built up more than a few hundred followers, they’re more likely to be around on Twitter over the long haul. There is nothing more annoying than building up several hundred or thousands of followers, only to have temporary or anonymous accounts who followed you drop off Twitter, and your follower count drops as well.
7. Fill Out Your Entire Profile
A full profile is an interesting profile. People want to know as much about you as possible before they follow you. So mention what you do for work, and include links if possible. Add where you live, your age, and as many other details as you’re willing to share as possible.
Also use a real profile image, not a cartoon or drawing. People are more likely to follow other people who are real and personable. An actual bio photo goes a long way toward getting people to trust you.
8. Add Your Opinion and Ask for Theirs When Retweeting
This is similar to why we mentioned asking questions above. Sharing information you’ve read, with your commentary attached, is interesting. But what draws the eyes of your followers is when you follow that up with a question about the story you’re retweeting.
It doesn’t have to be a direct question for an opinion. Even rhetorical questions receive some pretty funny responses from followers. But the question mark at the end at least encourages your followers to engage.
9. Mention the Authors of Articles You Retweet
This is most often a technique used by writers because they know how good it feels when someone mentions you alongside quoting something you wrote online. This isn’t just a great way to give an author some credit, but it also helps you in many ways too.
First of all, it draws the attention of a person who may have quite a bit of Twitter clout. And if they follow you, your mention of them could draw the interest of their followers too. One single tweet could net you several followers in one shot!
10. Image Size Matters
This is a simple Twitter tip that a lot of people don’t realize. Image size matters.
If you post an image using the wrong dimensions, the picture could get cropped, or Twitter could even reject the picture if it isn’t optimized (extra large).
So, when you do post your pictures, try to resize them to roughly 1200 x 675 pixels. Twitter recommends no smaller than 600 x 335 – but if you want the best results go with a perfectly sized photo and save it in either PNG, JPEG, or GIF format.
11. Don’t Be Formal, Be Personable
Too many people write posts like they’re writing an essay. Facts are great, but followers on Twitter look for personable and insightful content. They want to be entertained as well as informed.
If you look at how larger companies with a marketing staff tweet on the platform, you’ll note that the writing is slightly edgy with a touch of informality.
Opinions are good because they generate discussion and debate, and humor goes a long way too. Just avoid making your tweets dull and dry, and you should have people engaging with you in no time.
12. Don’t Flood Your Followers
One of the worst things you can do to drop your follower count on Twitter is to sit down at the same time every day and start posting 20 or 30 tweets all at once.
This turns into a wall of spam for your followers, and it could drive a few of them to unfollow you.
Instead, use one of the scheduler apps listed above to space your posts throughout the day to avoid this issue.
13. Capitalize on Trending Topics
In addition to trending hashtags while you’re posting, you can also capitalize on trending topics on Twitter.
You’ll see these topics under What’s happening on the right side of your Twitter feed.
Select one of these and scroll through the posts. You can reply to some, or post your own using the same hashtag. The fact that the topic is trending means your post will land in front of more eyeballs and has higher odds of earning you some followers.
14. Reply to Popular Twitter Accounts
Notice how most blue check accounts rarely reply to people who reply to their tweets? This isn’t always the case, it just depends on how you reply.
If you reply to them in a personable way and throw in just enough wit, you could very well get a reply from that person with thousands of followers.
And as mentioned above, more followers means more people curious about you. These are people likely to check your profile, review your posts, and potentially follow you.
15. Remember That You Can’t Edit Tweets
One of the worst things about Twitter is that there’s no edit button. The moment you submit a tweet, it’s permanent. And once people have liked or replied to it, if you try to delete it and fix it – you’ve lost those engagements.
So edit every tweet you make. It may only be a single line, but once you make that grammar or typo error, it’s going to be there forever.
And some typos could be pretty embarrassing.
16. Don’t Feed the Trolls
One of the biggest mistakes people make on Twitter is replying to obvious trolls. These are either accounts created for the sole purpose of egging people into an argument, or just people who are disagreeable and enjoy arguing with everyone.
You can spot trolls easily. Most of their posts are negative or antagonistic. And because of this, if you view their profile, they have very few followers as well.
So, before you reply to someone who just said something nasty to you on Twitter, check their profile. Look for the signs. And if you’ve spotted a troll, choose to block rather than reply.