成功的网络存在需要适当的社交媒体管理，这意味着让您的关注者随时了解更新。现代世界是快节奏的。如果您没有在高峰时段发布新闻，您将失去成千上万的浏览量——这就是自动化社交媒体发布如此必要的原因。
值得庆幸的是，有许多工具可用于帮助简化您的社交媒体发布。这些工具可以响应博客文章和其他输入等内容，这样您就不必手动创建帖子，并为您提供提前安排多个帖子的能力。
Buffer是自动化社交媒体发布的最流行和最常用的应用程序之一。它适用于Instagram、Facebook、Twitter、LinkedIn和Pinterest，但它的许多功能都针对Instagram。
虽然有 14 天的免费试用期，但Buffer是一项付费服务。Pro、Premium和Business计划的定价计划分别为每月 15 美元、65 美元和 99 美元。计划的区别在于每个计划的用户数量、每个帐户的预定帖子数量以及它可以管理的社交媒体帐户数量。
Buffer允许您直接安排帖子，创建发布时间表，并为每个网络定制帖子。它还包括一些功能，例如在Instagram 上(Instagram)为不太重要的标签创建第一条评论、提供标签管理器以及根据您的帖子的执行情况显示分析。
IFTTT或 If This, Then That 是捆绑不同服务的终极平台。它不仅适用于社交媒体。IFTTT可用于自动将电子邮件附件保存到特定的Dropbox文件夹，将不同的智能家居设备链接在一起，最重要的是，自动化您的社交媒体。
IFTTT通过一系列“如果发生这种情况，执行 X”命令来工作。首先(First)你选择触发器——等式的“如果”部分——然后你选择你想要发生的事情。例如，您可以将触发器设置为您网站上带有特定标签的任何新WordPress帖子。(WordPress)产生的动作可以是Tweet。
为了使这些命令中的任何一个起作用，您必须将您的IFTTT帐户链接到您的社交媒体帐户。首次创建触发器或命令时，系统会提示您执行此操作。最重要的是，IFTTT对于基本使用是免费的，尽管IFTTT Pro提供了更灵活的小程序。
就像它的名字所暗示的那样，Hootsuite的设计考虑了Twitter——但它也适用于Instagram、YouTube、Facebook、LinkedIn、Instagram和Pinterest。它是一个强大的平台，但与任何高级选项相比，其免费计划的功能受到严重限制。
在 Hootsuite 的免费计划中，您可以访问一个用户和三个社交渠道，并且最多可以安排 30 个帖子。付费(Paid)计划起价为每月 29 美元。专业计划(Professional Plan)允许访问多达 10 个社交资料、无限制的发布时间安排，但仍仅限于单个用户 。
Hootsuite可以自动安排帖子，执行批量安排，甚至监控您的社交收件箱，但仅限于高级计划的第一层。即便如此，除非您升级到更昂贵的商业(Business)计划，否则许多功能都会受到限制。
与此处列出的许多服务一样，Sprout Social是一项用于自动化社交媒体发布的付费服务。但是您可以无风险地试用 30 天以感受一下。其最基本的级别为每位用户每月 99 美元，包括访问 5 个社交媒体资料和一个一体化社交收件箱；换句话说，您可以在一个地方查看所有帐户的所有活动。
借助内容日历， Sprout Social(Sprout Social)可以轻松发布和安排帖子，以及保持帖子围绕主题。此外，虽然与社交媒体没有严格相关，但Sprout Social还提供了一个评论管理系统来衡量您在Google 评论(Google Reviews)、Yelp等网站上的声誉。
最棒的是，Sprout Social拥有适用于 iOS 和Android的应用程序，因此您可以随时随地管理您的社交媒体。当您很忙且无法访问您的计算机时，您仍然可以让您的关注者保持最新状态。
与IFTTT(IFTTT)非常相似，Zapier是一种自动化工具，可以处理一系列触发器。自动化任务称为Zaps，几乎可以用于任何事情。Zapier可以访问 250 多项服务，具有广泛的功能，使其成为社交媒体自动化最受欢迎的选择之一。
Zapier有一个免费套餐，每月最多可以执行 100 个任务，但限制您只能使用 5 种不同的Zaps以及单步Zaps。第一个付费层是每月 19.99 美元，每月最多提供 750 个任务，限制为 20 个Zaps、多层指令和 3 个高级应用程序。
对于低级自动化，免费层是一个不错的选择。另一方面，如果您正在管理一家拥有多个社交媒体渠道的公司，并且您需要自动化大量工作，您将需要研究提供更多功能（如过滤器、格式化、多个用户，等等。
SocialPilot是一种高级工具，提供许多与高价选项相同的功能，但预算有限。该服务的主要卖点是它比Hootsuite和Sprout Social等竞争对手更实惠。第一层是每月 30 美元（如果您使用年度计费选项，则为 25 美元。）
SocialPilot 允许用户管理 25 个社交媒体帐户，提供分析和流量报告，并允许批量安排帖子。您还可以在最低级别拥有最多三名团队成员和两个Facebook 广告(Facebook Ad)帐户。对于刚开始自动化社交媒体发布的小型企业，Social Pilot提供所需的数据而不会破坏银行。
更高的层级提供更多功能，例如社交收件箱、客户管理和白标PDF报告。如果您想尝试SocialPilot，可以查看 14 天免费试用。
6 Best Apps for Automated Social Media Posting
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Thankfully, there are a host of tools available to help streamline your social media posting. These tools respond to things like blog posts and other inputs so that you don’t have to manually create posts, as well as providing you with the ability to schedule multiple posts ahead of time.
Buffer is one of the most popular and commonly used apps to automate social media posting. It works with Instagram, Facebook, Twitter, LinkedIn, and Pinterest, but many of its features are aimed at Instagram.
Although there is a 14-day free trial, Buffer is a paid service. Pricing plans are $15, $65, and $99 per month for the Pro, Premium, and Business plans respectively. The difference in plans is the number of users per plan, the number of scheduled posts per account, and the number of social media accounts it can manage.
Buffer allows you to directly schedule posts, create a posting schedule, and tailor posts for each network. It also includes features like creating the first comment on Instagram for less-important tags, providing a hashtag manager, and showing analytics based on how well your posts performed.
IFTTT, or If This, Then That, is the ultimate platform for tying together disparate services. It works for more than social media. IFTTT can be used to automatically save email attachments to a specific Dropbox folder, link different smart home devices together, and most importantly, automate your social media.
IFTTT works through a series of “if this happens, do X” commands. First you choose the trigger–the “if” part of the equation–and then you select what you want to happen. For example, you can set the trigger to be any new WordPress post on your site with a specific tag. The resulting action can be a Tweet.
In order for any of these commands to work, you must link your IFTTT account to your social media accounts. You’ll be prompted to do this when you first create a trigger or command. Best of all, IFTTT is free for basic use, although IFTTT Pro provides more flexible applets.
Like its name implies, Hootsuite was designed with Twitter in mind–but it works with Instagram, YouTube, Facebook, LinkedIn, Instagram, and Pinterest as well. It is a powerful platform, but its free plan has severely limited features compared to any of the premium options.
On Hootsuite’s free plan, you have access for one user and three social channels, and you can schedule up to 30 posts. Paid plans start at $29 per month. The Professional Plan gives access to up to 10 social profiles, unlimited post scheduling, but is still restricted to a single user.
Hootsuite can auto schedule posts, perform bulk scheduling, and even monitor your social inbox, but only on the first tier of the premium plan. Even then, many features are limited unless you upgrade to the much more expensive Business plan.
Like many of the services listed here, Sprout Social is a paid service to automate social media posting. But you can try it risk-free for 30 days to get a feel for it. Its most basic level costs $99 per user per month and includes access to 5 social media profiles and an all-in-one social inbox; in other words, you can view all activity across all accounts in one place.
Sprout Social makes it easy to publish and schedule posts, as well as keep posts centered around a theme thanks to the content calendar. In addition, while not strictly related to social media, Sprout Social also provides a review management system to measure your reputation on Google Reviews, Yelp, and more.
Best of all, Sprout Social has apps for iOS and Android so you can manage your social media on the go. When you’re busy and can’t reach your computer, you can still keep your followers up to date.
Much like IFTTT, Zapier is an automation tool that works off a series of triggers. Automated tasks are called Zaps and can be used for nearly anything. With access to over 250 services, Zapier has a wide range of functionality that makes it one of the most popular choices for social media automation.
Zapier has a free tier that can perform up to 100 tasks per month, but limits you to only 5 different Zaps, as well as single-step Zaps. The first paid tier is $19.99 per month and offers up to 750 tasks per month, with a limit of 20 Zaps, multi-tier instructions, and 3 premium apps.
For low-level automation, the free tier is a great choice. On the other hand, if you’re managing a company with multiple social media outlets and you need to automate a large amount of work, you’ll want to look into one of the higher tiers that provide far more features like filters, formatting, multiple users, and much more.
SocialPilot is a premium tool that provides many of the same features as higher-priced options, but at a budget. The main selling point of the service is that it’s more affordable than competitors like Hootsuite and Sprout Social. The first tier is $30 per month (or $25 if you go with the annual billing option.)
SocialPilot allows users to manage 25 social media accounts, gives analytics and traffic reports, and allows for bulk scheduling of posts. You can also have up to three team members on the lowest tier and two Facebook Ad accounts. For a small business just starting out with automating social media postings, Social Pilot gives the data needed without breaking the bank.
Higher tiers provide even more features like a social inbox, client management, and white label PDF reports. If you want to give SocialPilot a try, there is a 14-day free trial you can check out.
