微软^(Microsoft)正在为其Live搜索引擎开发一种新的“即时回答”选项。我们有几个问题。

最近 发布的Live Search 博客^{(Live Search blog posting)}中详细介绍了该功能，旨在直接在结果页面上为您提供答案，而无需单击外部站点。“相当多”这样的答案已经存在于 Live 的结果中，产品经理 Theo Vachovsky^{(Product Manager Theo Vachovsky)}表示，而且更多的答案正在路上。

顺便说一句，这项创新 已经^{(already available)} 在谷歌^(Google)和雅虎上可用——^{(Yahoo —)}是微软让人们使用其搜索产品的最新尝试。您可能还记得它 最近的其他策略^{(other recent tactics)}，包括一个月前推出的令人绝望的SearchPerks奖励系统和今年早些时候尝试的^{(SearchPerks)}CashBack交易（更广为人知的是“我们将实际支付您使用此服务”活动）。

到目前为止，这些努力似乎正在创造奇迹：根据 最近的 ComScore 数据， ^{(recent ComScore numbers)}Live占据了高达 8.3% 的搜索市场，而雅虎和谷歌分别为 19.6% 和 63% 。更好的 是， 自从开始这些促销活动以来，它实际上已经 ^{(actually lost users)}失去了^(lost) 用户。与谷歌的持续增长相比，微软^(Microsoft)的搜索流量自今年年初以来下降了 1.5%。

尽管如此，我还是愿意尝试新的“即时回答”想法。我上网到 Live 看看它是如何工作的。

第一个查询：  “为什么没有人使用这个搜索引擎？”^{(“Why doesn’t anyone use this search engine?”)}

没有即时答复。该死。

下一篇：  “为什么这个搜索引擎与其他搜索引擎相比显得苍白无力？”^{(“Why does this search engine pale in comparison to others?”)}

仍然没有即时答案。该死。

还有一个：  “为什么微软不能弄清楚噱头不会让人们使用劣质的搜索服务？”^{(“Why can’t Microsoft figure out that gimmicks aren’t going to get people to use an inferior search service?”)}

打击三。瞬间^(Instant)回复，瞬间失望。那好吧。未来总会有更多基于贿赂的激励措施可供尝试。

An Instant Dismissal of Microsoft’s “Instant Answer”

Microsoft is workіng on a new kind of “instant answer” option for іts Live search engine. We have a few questionѕ.

The feature, detailed in a recent Live Search blog posting, is designed to give you answers right on the results page, without your having to click through to an external site. “Quite a few” such answers already exist within Live’s results, Product Manager Theo Vachovsky indicates, and more are on the way.

The innovation — which, by the way, is already available on both Google and Yahoo — is Microsoft’s latest attempt to get people to use its search product. You may remember its other recent tactics, including the desperation-reeking SearchPerks reward system unveiled a month ago and the CashBack deal (better known as the “we will actually pay you to use this service” campaign) attempted earlier this year.

So far, the efforts seem to be working wonders: Live commands a whopping 8.3 percent of the search market, compared to Yahoo’s 19.6 percent and Google’s 63 percent, according to recent ComScore numbers. Even better, it’s actually lost users since beginning these promotions. Microsoft search traffic has fallen 1.5 percent since the start of the year, compared to Google’s continued growth.

Nevertheless, I was willing to give the new “instant answer” idea a try. I surfed over to Live to see how it worked.

First query: “Why doesn’t anyone use this search engine?”

No instant answer. Damn.

Next: “Why does this search engine pale in comparison to others?”

Still no instant answer. Damn.

One more: “Why can’t Microsoft figure out that gimmicks aren’t going to get people to use an inferior search service?”

Strike three. Instant answer, instant disappointment. Oh well. There are always more bribery-based incentives to be tried down the road.

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