整个 2008 年，技术催生了大量头条新闻——在每一个成功故事旁边畏缩是人们希望忘记的失误。
我们整理了十几个与科技相关的最糟糕的尴尬。虽然美好的事物最终会融合在一起，但这些糟糕的时刻将永远臭名昭著。为一些令人脸红的错误做好准备。(Brace)
1.最尴尬的使用寿命(Service Lifespan)
前往： Lively by Google(Goes to: Lively by Google)
7 月，谷歌 兴奋地介绍了它对虚拟世界Second Life 的回答：一个名为 Lively 的家庭友好型网络环境。没错，闯红灯的常客——没有性，没有肮脏的谈话，在这个联合中没有虚拟行动。“[人们] 知道我们不会在里面放色情片，他们正在看着它，并认为这是一个安全的地方，” 一位谷歌高管(a Google exec explained) 在 Lively 推出时解释道。
快进(Fast-forward one)一个月，Lively 已经变成了 全世界青春期前的虚拟摸索地 。尽管如此，这些中学生还是必须发挥创意，“推动”机器人触手来“取悦”其他化身。
Mashable 说得最好(put it best)：谷歌建立了一项服务，“拥有虚拟聊天室的所有乐趣 [但] 没有竞争对手提供的‘好处’”。公众似乎也同意——在11 月中旬(mid-November)，Lively 在首次亮相仅四个月后就被砍掉了。(got the ax)
2.最尴尬的网络曝光
前往：克里斯库利的阴茎摸索(Goes to: Chris Cooley’s Phallic Fumble)
华盛顿红皮队的近端锋克里斯·库利（ Chris Cooley(Chris Cooley)）出现了只能被描述为年度“较小”错误之一的错误。Cooley维护着一个 关于他的NFL努力的(NFL)在线博客(online blog) ，他发布了一张自己在比赛前研究球队战术手册的照片。那就是赤裸裸地学习剧本。
现在，公平地说，你在镜头中看不到太多东西。事实上，这可能是轻描淡写。这张照片——从 Cooley 的博客中删除，但 可以在这里找到(available here)，如果你必须看的话——展示了 Cooley 腿上的书，下面还有一些额外的东西。容我们说，物体并不难识别。
一天后道歉(An apology) ：“我们很抱歉昨天一整天都在我们的网站上展示了阴茎。这绝不是我们的意图，我们不想冒犯任何人。”
任何人都可以摸索，但你一定想知道这个是怎么溜过去的。看起来有人没有用他的头。呃……是的，没关系。
3. 最尴尬的电子邮件启示
前往：Sarah Palin-Yahoo Mail Saga(Goes to: The Sarah Palin-Yahoo Mail Saga)
万一我们的下一位获胜者今年没有足够的 公开羞辱(public humiliation) ，互联网(Internet)给她带来了更多的剂量。当然，我们谈论的是Sarah Palin和现在臭名昭著的Yahoo Mail黑客。
(Palin)据发现，佩林正在使用雅虎(Yahoo)的几个账户 处理官方政府事务(for official government business) ——这一举动受到活动人士的质疑，他们声称她的阿拉斯加(Alaskan)政府 试图规避(trying to avoid laws) 要求将政府电子邮件置于公共记录中的法律。看起来，它也不适合黑客。
该男子使用雅虎邮箱的简单安全保护 冒充佩林(pose as Palin) 并重置她的密码，然后继续将她帐户中的图像发布 到网络上(onto the Web)。哇哦雏菊。
我的朋友们(my friends)，这 就是为什么我们不使用低安全性Webmail服务来发送官方政府消息。
4.最尴尬的绝望表现
前往：Microsoft Live 的返现促销活动(Goes to: Microsoft Live’s Cashback Promotion)
由于无法为其Live搜索引擎获得任何牵引力，微软 2008 年的策略一直是贿赂——而且还有很多。该公司于 5 月(in May)首次启动了 Cashback 计划 ，基本上 是为用户提供资金 以转向Live进行搜索。您在苦苦挣扎的网站上查找产品，并从您进行的任何购买中获得退款。
最初的想法足以引起呻吟。但是，尽管统计数据显示微软(Microsoft)自启动该程序以来实际上已经 失去了市场份额——从(lost market share since starting the program)4 月(April)到10 月(October —) 下降了 6.5% —— Live工作人员一直坚称该程序 是成功的(was a success)，甚至 在 12 月初扩大了它(expanding it) 。
（顺便说一句，谷歌在微软的(Google)现金返还(Cashback)计划“奏效”的同时获得了市场份额。甚至雅虎也(” Even Yahoo)设法增长了。）
搜索“绝望”，这个悲伤的特技应该会出现。
5.网络(Internet)举报最尴尬的结果
前往：史蒂夫·乔布斯的死亡（以及随后的濒死）(Goes to: The Death (and Subsequent Near Death) of Steve Jobs)
对Mac(Mac)大师的第一次虚假恐慌发生在8 月(August)，当时彭博(Bloomberg)错误地 将乔布斯的讣告发布(published Jobs’ obituary) 到其网站(Web)上。新闻服务预先编写了一个 17 页的帐户，但有人按错了键。
乔布斯(Jobs)很快就复活了，但没过多久，他的第二次错误不幸就降临了。10月(October)，CNN 的公民新闻网站 iReport 上发布的一篇报道援引一位“可靠内部人士”的话说，乔布斯(Jobs)“严重 心脏病发作”(suffered a “major heart attack”) 并住院治疗。 这一次，随着消息在互联网上(Internet)迅速传开，苹果股价 暴跌(shot down)。不用说，整个事情原来是一个骗局。
(“Unfiltered” news)确实是“未经过滤”的新闻。
6.最尴尬的数据调查(Embarrassing Data Investigation)
前往：TSA 丢失的笔记本电脑探测器(Goes to: The TSA’s Lost Laptop Probe)
把它留给美国运输安全管理局(Transportation Security Administration)丢失一台装满敏感数据的笔记本电脑，开始全面调查 - 然后意识到这个东西一直坐在它的办公室里。
你(Did)听说过这个吗？TSA报告称，旧金山机场的一台检查站笔记本电脑 于 8月(August)失踪(as missing)。这台电脑上有数以万计乘客的个人信息，在任何地方都找不到。
TSA关闭了预检程序并开始了搜索。通知了国家(National)媒体，报道在全国范围内报道。然后，TSA意识到笔记本电脑一直 在自己的办公室里。哎呀。
实际上，最终失去这件事可能不会那么尴尬。
7. 最令人尴尬的过度炒作(Overhyped Launch)
前往：库尔(Goes to: Cuil)
很少有互联网初创公司看到了(Internet)Cuil在推出之前成功进行的那种炒作。该搜索引擎由一些前 Google 员工创立，承诺 比巨人 G更“更大、更快、更好”(“bigger, faster, and better”)。我们听说， 它建立在“上下文”搜索的基础上，这将改变Web的工作方式。(Web)科技(Tech)博客 对这个神秘的新实体进行了报道。(went ga-ga with coverage)
然后网站实际上上升了，期望值下降了。可笑的结果和不堪重负的服务器相结合， 比你说“谢尔盖·布林”更快地扼杀了 Cuil 的嗡嗡声。(kill the Cuil buzz)如今，Alexa数据显示，该搜索引擎 访问其网站 的互联网用户(Internet)不到 1%(less than a single percent)，而谷歌的这一比例约为 28%(28 percent)。
比谷歌(Google)还大？也许是更大的失败。猜猜Cuil(Guess Cuil)毕竟不是那么酷。
8. 最尴尬的公开表态
前往：美联社对博主的看法(Goes to: The Associated Press Take On Bloggers)
我们获取信息的方式在不断发展。替代媒体来源在新闻传递中发挥着越来越重要的作用，而博主是其中的重要组成部分。那么，您可能会认为，世界领先的新闻机构之一将学习如何适应和接受不断变化的文化以谋取利益。当然，你错了。
相反，美联社(Associated Press) 今年 决定 与博客圈作斗争，制定自己的一套标准(its own set of standards) 来规范在线出版物如何使用其信息。美联社说，该死的合理(Fair)使用原则，甚至在博客中使用其故事的一小段摘录都是不合时宜的，也不可能发生。
美联社以其愚蠢的立场确实取得了一些成就：它疏远了现代媒体中一些最有影响力的参与者。无数(Countless)博客和在线出版物承诺完全 停止引用和链接(stop referencing and linking) 到美联社(Associated Press)的报道。传入链接通常被称为“博客货币”，在可见性和搜索位置方面发挥着重要作用。并不是说一家刚刚 裁员 10% 的公司(slashed 10 percent of its workforce) 需要担心这些事情。正确(Riiiight)。
打得好，AP。打的好。
9.最尴尬的移动时刻
前往：iPhone 3G 激活(Goes to: iPhone 3G Activation)
每个人都知道 iPhone 3G 销售的第一天将是巨大的。似乎所有人，除了苹果(Apple)。
该公司遭受了只能被描述为重大崩溃的情况，因为排长队等待的用户发现自己 无法激活他们的新手机(unable to activate their new phones)。店内顾客被拒之门外，并被要求稍后在家中尝试激活他们的手机。但是激活服务器也不能通过Internet工作，从而使人们拥有无用的设备和无法正常工作的电话。
哎呀(Gee)，如果Apple能够以某种方式 预料到响应(anticipated the response) ——或者也许有一些 过去处理不堪重负的服务器的经验(past experience with overwhelmed servers) 来学习如何处理它——也许事情会进展得更顺利。
10. 对安全漏洞(Security Flaw)最尴尬的回应
前往：波士顿交通黑客惨败(Goes to: The Boston Transportation Hack Fiasco)
在“如何(How)不处理安全漏洞”下提交这个文件：(Security Flaw)麻省理工学院(MIT) 的几个学生 在波士顿的“T”地铁系统中发现了一个漏洞。(found a loophole)他们发现，这个缺陷可以让任何人为系统的支付卡增加无限价值。学生们计划在DEFCON 16年度黑客大会上展示他们的发现，他们提前与交通官员会面，讨论他们的报告。
然后，就在会议召开之前，交通管理局(Transportation Authority)提出了联邦投诉并获得了临时限制令，以阻止学生说话。在此过程中，它还无意中 将学生的完整报告 (PDF)(the students’ full report (PDF))作为公共记录的一部分发布 到了网络上。(Web)
不过，它会变得更好。即使在意识到世界上任何人都可以访问整个报告之后，交通管理局(Transportation Authority) 仍努力延长(fought to extend its restraining order) 对学生的限制令。长话短说(Long)，它被拒之门外。一位联邦法官 拒绝了这一请求(denied the request)，学生 们在他们的项目中获得了“A”(got an “A” on their project)，而且这个安全漏洞得到的关注远远超过了交通管理局(Transportation Authority)不采取措施的情况。
讽刺有时会如此令人满足。
11.最令人尴尬的透明谎言
前往：Metallica 的“文件共享我们没问题”(Goes to: Metallica’s “We’re Okay With Filesharing”)
在 2008 年， Metallica似乎正在唱一首新曲子。在鼓手(Metallica)Lars Ulrich 领导反对文件共享的战争并(led the war against filesharing)最终导致 原版 Napster 关闭(shutdown of the original Napster)八年后，乐队努力工作以 呈现一种经过改革的方法。
Ulrich 发布了一段视频(released a video) ，在视频中他随意地谈论在网上分享 Metallica 的音乐。“乐队正试图通过最终拥抱在线音乐的现实来挽救其声誉，” Wired.com(Wired.com observed) 当时观察到。
这个小家伙甚至表现得非常酷，因为他的乐队当时未发行的 CD 已经被泄露到网络(Web)上。“现在是 2008 年，这是现在的一部分，所以没关系。我们很高兴，” 他坚持(he insisted)说。
事实上，乐队非常高兴，在 得知记者在网上听到了其中一些泄露的曲目后，他们悄悄地取消了对一家报纸的采访。(cancelled an interview)在一次类似的冷嘲热讽中，Metallica要求众多博主 撤下 他们对新专辑的预先评论。(take down advance reviews)他们的评论是基于标签本身举办的聆听派对。这很可悲，但却是真实的。
这些人会不会再与数字时代脱节？也许他们应该考虑与 我们在美联社的朋友建立伙伴关系 ——我们听说他们也热衷于过时的意识形态。
12.国际尴尬(International Embarrassment)综合成绩(Achievement)
前往：杨致远(Goes to: Jerry Yang)
除了雅虎(Mr. Yahoo)本人之外，还有谁能在我们最大的科技尴尬名单中名列前茅？由于杨致远一连串令人惊讶的愚蠢行为，我们特此授予 杨致远国际尴尬(International Embarrassment) 综合成就奖(Achievement)。比赛甚至还没有结束。
关于杨的那一年，没有什么可以说的还没有 被 讨论过 ，令人作呕(ad nauseum)。这家伙把他的公司推倒在地，一个又一个愚蠢的决定做出了愚蠢的决定——同时不断地谈论事情进展如何，以及雅虎的大日子如何即将到来。甚至在 11月(November)宣布他迟来的辞职(announcing his long-overdue resignation)时，杨(Yang)无视世界上每个人都能看到的，并一直假装他做得很好：
“It’s been an extraordinary year here at Yahoo.”
“I truly believe we’ve made tangible progress in bringing our strategic vision to life.”
“Now I believe the time is right for us to bring in a new leader — someone who will build on the important pillars we’ve put in place and who will take the reins on the critical decisions our company faces.”
重要支柱？ 就像现在你拒绝微软提供支付的股票价值的 三分之一一样？关键决定？比如如何挽回你造成的不可估量的伤害？
哦，杰瑞……杰瑞(Jerry… Jerry)，杰瑞(Jerry)，杰瑞(Jerry)。我只能说“首席雅虎”也许是我见过的男人最合适的头衔。恭喜。
* * * * *就是这样——我们在 2008 年的 12 大技术尴尬。有些回忆让我们发笑；其他人仍然让我们畏缩（咳嗽雅虎(Yahoo)）。毫无疑问，还有无数其他我们甚至没有遇到的混乱。随意(Feel)在下面的评论部分中添加自己的内容。
当然，这一年还没有结束。希望在 08 年剩下的日子里，没有人杨开另一家科技公司，否则我们将不得不回到原点。现在，那简直太尴尬了。
Top 12 Tech Embarrassments in 2008
Technologу’s spawned plеnty of headlіnes throughout 2008 — and cowering next to evеry story of sυccess is a slip-up ѕomeone would like to forget.
We’ve compiled a dozen of the year’s worst tech-related embarrassments. While the good stuff will eventually all blend together, these bad moments will live forever in infamy. Brace yourself for some blush-building blunders.
1. Most Embarrassing Service Lifespan
Goes to: Lively by Google
In July, Google excitedly introduced its answer to virtual world Second Life: a family-friendly cyber-environment called Lively. That’s right, red light regulars — no sex, no dirty talk, no virtual action in this joint. “[People] know we’re not going to be putting porn in there, and they’re looking at it and thinking it’s a safe place to enter,” a Google exec explained at the time of Lively’s launch.
Fast-forward one month, and Lively had turned into a virtual groping ground for preteens worldwide. Still, these middle schoolers had to get creative, “thrusting” robot tentacles to “pleasure” other avatars.
Mashable put it best: Google had built a service with “all the fun of a virtual chat room [but] none of the ‘benefits’ offered by its competitors.” And the public seemed to agree — in mid-November, Lively got the ax, just four months after its debut.
2. Most Embarrassing Online Exposure
Goes to: Chris Cooley’s Phallic Fumble
Coming in with what can only be described as one of the “smaller” mistakes of the year is Washington Redskins’ tight end Chris Cooley. Cooley, who maintains an online blog of his NFL endeavors, posted a shot of himself studying the team playbook before a game. Studying the playbook naked, that is.
Now, to be fair, you don’t see much in the shot. In fact, that might be an understatement. The photo — removed from Cooley’s blog but available here, if you must see it — shows the book on Cooley’s lap with a little something extra hanging out below. And the object is not, shall we say, hard to recognize.
An apology was posted a day later: “We are very sorry that we showed a penis on our website all day yesterday. That was by no means our intention and we did not want to offend anyone.”
Anyone can make a fumble, but you’ve gotta wonder how this one slipped by. Looks like someone wasn’t using his head. Er… yeah, nevermind.
3. Most Embarrassing E-Mail Revelation
Goes to: The Sarah Palin-Yahoo Mail Saga
In case our next winner didn’t have enough public humiliation this year, the Internet brought her one more dose. We’re talking, of course, about Sarah Palin and the now-infamous Yahoo Mail hack.
Palin, it had been discovered, was using a couple of Yahoo accounts for official government business — a move questioned by activists who claimed her Alaskan administration was trying to avoid laws requiring government e-mails to be placed in public record. Seemingly, it also didn’t sit well with a hacker.
The guy used Yahoo Mail’s simplistic security protection to pose as Palin and reset her password, then proceeded to post images from her account onto the Web. Whoopsie daisy.
This, my friends, is why we don’t use low-security Webmail services for official government messaging.
4. Most Embarrassing Display of Desperation
Goes to: Microsoft Live’s Cashback Promotion
Unable to secure any traction for its Live search engine, Microsoft’s tactic of 2008 has been bribery — and lots of it. The company first started its Cashback program in May, basically offering users money to turn to Live for search. You look up products on the struggling site, and you get money back on any resulting purchases you make.
The initial idea was groan-inducing enough. But then, despite statistics showing Microsoft had actually lost market share since starting the program — a full 6.5 percent drop from April to October — the Live crew kept insisting the program was a success, even expanding it in early December.
(Google, by the way, gained market share in the same time Microsoft’s Cashback program was “working.” Even Yahoo somehow managed to grow.)
Search for “desperate,” and this sad stunt should show up high.
5. Most Embarrassing Result of Internet Reporting
Goes to: The Death (and Subsequent Near Death) of Steve Jobs
The first fake scare for the Mac master came in August, when Bloomberg mistakenly published Jobs’ obituary to its Web site. The news service had prewritten a 17-page account, and someone hit the wrong key.
Jobs was quickly resurrected, but it didn’t take long for his second bout of mistaken misfortune to arrive. In October, a story posted on CNN’s citizen journalism site, iReport, quoted a “reliable insider” as saying claimed Jobs had suffered a “major heart attack” and was hospitalized. This time, Apple’s stock shot down as the news quickly spread over the Internet. Needless to say, the whole thing turned out to be a hoax.
“Unfiltered” news, indeed.
6. Most Embarrassing Data Investigation
Goes to: The TSA’s Lost Laptop Probe
Leave it to America’s Transportation Security Administration to lose a laptop full of sensitive data, start a full-fledged investigation — then realize the thing was sitting inside its office the whole time.
Did you hear about this one? The TSA reported a checkpoint laptop at San Francisco’s airport as missing in August. The computer had tens of thousands of passengers’ personal information on it, and it couldn’t be found anywhere.
The TSA shut down its prescreening program and started a search. National media outlets were notified, and reports hit papers across the country. Then, the TSA realized the laptop had been in its own office all along. Oops.
Actually losing the thing might have been less embarrassing in the end.
7. Most Embarrassingly Overhyped Launch
Goes to: Cuil
Few Internet startups have seen the kind of hype that Cuil managed to build leading up to its launch. The search engine, started by some former Googlers, promised to be “bigger, faster, and better” than the giant G. It was built on “contextual” search that would change the way the Web worked, we heard. Tech blogs went ga-ga with coverage anticipating the mysterious new entity.
Then the site actually went up, and the expectations went right down. Laughable results and overwhelmed servers combined to kill the Cuil buzz faster than you can say “Sergey Brin.” These days, Alexa data shows the search engine seeing less than a single percent of Internet users visiting its site, compared to Google’s roughly 28 percent.
Bigger than Google? A bigger failure, perhaps. Guess Cuil isn’t so cool after all.
8. Most Embarrassing Public Stance
Goes to: The Associated Press Take On Bloggers
The way we get information is constantly evolving. Alternative media sources are taking an increasingly prominent role in the delivery of news, and bloggers are a big part of that mix. You might think, then, that one of the world’s leading news organizations would learn how to adapt and embrace the changing culture for its own benefit. Of course, you’d be wrong.
Instead, the Associated Press decided to fight the blogosphere this year, formulating its own set of standards as to how online publications could use its information. Fair use doctrines be damned, the AP said using even small excerpts of its stories within a blog was out of line and out of the question.
The AP did accomplish something with its silly stance: It alienated itself from some of the most influential players in modern media. Countless blogs and online publications pledged to stop referencing and linking to Associated Press stories altogether. Incoming links are often called the “currency of blogs,” playing a significant role in visibility and search placement. Not that a company that just slashed 10 percent of its workforce needs to worry about such things. Riiiight.
Well-played, AP. Well-played.
9. Most Embarrassing Mobile Moment
Goes to: iPhone 3G Activation
Everyone knew the first day of iPhone 3G sales was going to be huge. Everyone, it seemed, except for Apple.
The company suffered what can only be described as a major meltdown, as subscribers who’d waited in long lines found themselves unable to activate their new phones. In-store customers were turned away and asked to try activating their phones later from home. But activation servers wouldn’t work over the Internet either, leaving people with a useless device and no functioning phone.
Gee, if only Apple could somehow have anticipated the response — or maybe had some past experience with overwhelmed servers to learn how to handle it — maybe things could have gone more smoothly.
10. Most Embarrassing Response to a Security Flaw
Goes to: The Boston Transportation Hack Fiasco
File this one under “How Not to Handle a Security Flaw”: A couple of students from MIT found a loophole within Boston’s “T” subway system. The flaw, they discovered, would let anyone add limitless value onto the system’s payment cards. The students, planning to present their findings at the DEFCON 16 annual hackers’ conference, met with transportation officials in advance to discuss their report.
Then, just before the conference, the Transportation Authority filed a federal complaint and got a temporary restraining order to keep the students from talking. In doing so, it also inadvertently published the students’ full report (PDF) to the Web as part of public record.
It gets better, though. Even after realizing anyone in the world could access the entire report, the Transportation Authority fought to extend its restraining order against the students. Long story short, it got shut out. A federal judge denied the request, the students got an “A” on their project, and the security flaw got far more attention than it would have had the Transportation Authority not thrown its fit.
Irony can be so satisfying sometimes.
11. Most Embarrassingly Transparent Lie
Goes to: Metallica’s “We’re Okay With Filesharing”
Metallica seemed to be singing a new tune in 2008. Eight years after drummer Lars Ulrich led the war against filesharing, ultimately resulting in the shutdown of the original Napster, the band worked hard to give the appearance of a reformed approach.
Ulrich released a video in which he talked casually about sharing Metallica’s music online. “The band is trying to salvage its reputation by embracing, at long last, the realities of online music,” Wired.com observed at the time.
The little fella even went as far as to act totally cool with the fact that his band’s then-unreleased CD had been leaked onto the Web. “It’s 2008 and it’s part of how it is these days, so it’s fine. We’re happy,” he insisted.
So happy, in fact, that the band quietly cancelled an interview with a newspaper after learning the reporter had listened to some of those leaked tracks online. In a similarly sneering display, Metallica demanded numerous bloggers take down advance reviews they’d written of the new album. Their reviews were based on a listening party held by the label itself. It’s sad but true.
Could these guys be any more out of touch with the digital age? Maybe they should consider a partnership with our pals at the AP — we hear they’re big into outdated ideology, too.
12. Overall Achievement In International Embarrassment
Goes to: Jerry Yang
Who else could top our list of biggest tech embarrassments but Mr. Yahoo himself? For his endless string of amazingly asinine actions, we hereby award Jerry Yang the Overall Achievement in International Embarrassment. The race wasn’t even close.
There’s not much that can be said about Yang’s year that hasn’t already been discussed ad nauseum. The guy drove his company into the ground, making dumb decision after dumb decision — all while continually talking up how great things were going and how Yahoo’s big day was right around the corner. Even in announcing his long-overdue resignation in November, Yang disregarded what everyone in the world could see and kept pretending he’d done a great job:
“It’s been an extraordinary year here at Yahoo.”
“I truly believe we’ve made tangible progress in bringing our strategic vision to life.”
“Now I believe the time is right for us to bring in a new leader — someone who will build on the important pillars we’ve put in place and who will take the reins on the critical decisions our company faces.”
Important pillars? Like the share value that’s now a third of what Microsoft offered to pay when you turned them down? Critical decisions? Like how to undo the immeasurable damage you’ve done?
Oh, Jerry… Jerry, Jerry, Jerry. All I can say is that “Chief Yahoo” is perhaps the most fitting title I’ve ever seen a man hold. Congratulations.
* * * * *So that does it — our Top 12 Tech Embarrassments in 2008. Some of the memories make us laugh; others still cause us to cringe (cough cough Yahoo). And there are, no doubt, countless other mess-ups we didn’t even get to. Feel free to make your own additions in the comments section below.
Of course, the year isn’t quite over yet. Here’s hoping no one Yangs up another tech company in 08’s remaining days, or we’ll have to go right back to square one. Now, that’d just be plain embarrassing.
