我们的智能手机不再只是用于拨打日常电话和发送短信。许多人使用手机在 Netflix 或其他媒体流媒体服务上观看电影、通过^{(watch movies on Netflix)}YouTube或广播听音乐、在社交媒体上聊天等活动。

然而，我们在手机上做的最普遍的任务之一是获取基于位置的信息。这包括获取到我们不熟悉的地方的路线、查找旅行时间以及寻找推荐的去处。

对于企业而言，这提供了一个绝佳的机会，不仅可以帮助客户找到您的企业，还可以帮助本地搜索引擎优化^{(search engine optimization)}(SEO)。

谷歌地图^{(Google Maps)}和苹果地图^{(Apple Maps)}是全球智能手机用户经常使用的最好和最受欢迎的导航应用程序之一。^{(most popular navigation apps)}如果您的业务不在这些应用程序上，那么您将失去在线和人流量。这些应用程序提供了一个机会，可以在关键的购买决策点将您的业务展示在客户面前。

下面介绍了如何将商家添加到Google 地图^{(Google Maps)}和Apple 地图^{(Apple Maps)}。

如何将商家添加到 Google 地图^{(How To Add a Business To Google Maps)}

超过 10 亿人使用 Google 地图^{(Google Maps is used by more than 1 billion people)}查找当地企业。如果您的商家尚未列出，您可以通过Google 我的商家将其添加到^{(Google My Business)}Google 地图^{(Google Maps)}，并确保它在本地Google 搜索^{(Google searches)}中显示。

“Google 我的商家”^{(Google My Business)}可帮助您管理客户在Google 地图^{(Google Maps)}中查找和查看您的商家的方式。它还可以提高您当地的SEO。

注意^(Note)：您无需拥有网站即可在Google 地图^{(Google Maps)}中列出您的业务。但是，网站可以让您在 Google 的本地搜索结果中获得更多可见性，从而增加您进行销售的机会。

1. 要开始使用，请访问Google 我的商家^{(Google My Business)( Google My Business)}，然后点击登录^{(Sign In)}。您可以使用用于Google Drive或Gmail的^(Gmail)Google帐户登录。

1. 单击立即管理^{(Manage now)}以检查您的业务是否已列出。 

1. 如果您的公司不存在，请点击将您的公司添加到 Google^{(Add your business to Google)}。

1. 输入您的公司名称，然后单击下一步^(Next)。

1. 选择您的企业所在的适当的“ Google 我的商家”主要^{(Google My Business)} 类别^(category)。设置帐户后，您还可以添加子类别。 

1. 选择是否要为您的企业添加位置^{(location )}（商店或办公室）。

1. 添加公司地址^{(business address)}。

1. 为您的企业添加地图标记^{(map marker )}。

1. 确认^(Confirm)您是否为您所在位置以外的客户提供服务。

1. 选择您服务的业务领域。^{(business areas)}

1. 添加联系信息^{(contact information)}，然后选择是否要接收Google更新和关于您的业务的建议。

1. 单击完成^(Finish)以保存列表。

1. 选择一种方式来验证您的业务^{(verify your business)}。

1. 添加营业时间^{(business hours)}。

1. 添加业务描述^{(business description)}和任何其他重要信息。

1. 添加商业照片^{(business photos)}。

1. 一旦Google验证了您的业务，您就可以转到信息中心^{(dashboard )}并编辑或添加任何其他信息。您将收到一封确认电子邮件，以便客户可以在Google及其相关平台上找到您的商家。

如何将业务添加到 Apple 地图^{(How To Add a Business To Apple Maps)}

Apple专注于构建具有^(Apple)更快加载时间、更多细节和更高准确性的下一代地图，以便其用户可以在不同的位置找到自己的路。

将您的业务添加到Apple 地图^{(Apple Maps)}意味着更多的本地客户可以直接送到您家门口，并且您可以获得比竞争对手更多的市场份额。此外，借助Apple Maps Connect自助数据输入门户，您可以将公司的网站URL和社交媒体页面添加到您的业务资料中。

1. 要在Apple Maps^{(Apple Maps)}上列出您的企业，请访问Apple Maps Connect页面并单击登录^{(Sign In)}按钮。您需要一个Apple ID才能登录，因此如果您没有 Apple ID，您可以单击“登录^(Sign)”按钮下方的“创建一个”^{(Create One)}链接。它是免费注册的，只需几分钟即可完成。

1. 接下来，选择您的语言^(Language)，然后单击完成^(Done)。此时，您还可以选择接收来自Apple 地图^{(Apple Maps)}的信息，因为这可能包含关键信息和更新。 

1. 同意^(Agree)Apple 对Apple Maps应用程序的使用条款。

1. 输入^(Enter)企业名称和地址（街道^(Street)、城市或邮政编码），从列表中找到您的企业名称并单击它。此时，您可能需要交叉检查并确认您的业务之前没有列出，以避免重复列出。这可能会使潜在客户感到困惑并最终导致您的业务损失。

1. 接下来，单击您的企业以查看完整的个人资料，然后单击蓝色的声明此地点^{(Claim this place)}按钮以声明您的企业。如果您没有从结果中看到您的商家，请点击添加新地点^{(Add new place)}以创建新的商家信息。

1. 输入^(Enter)有关您的业务和其他重要信息的正确详细信息。确保^(Make)信息准确、最新、真实、相关且关键字丰富。包括^(Include)您的营业地址、营业时间和相关的社交媒体帐户。
2. 通过在Apple Maps^{(Apple Maps)}上确认您的确切位置来设置您的地图标记。指向确切的位置和建筑物，以帮助客户直接来到您的商店或企业，而不会遇到任何问题。

1. 确认这是您的业务。Apple将通过您在上一步中输入的商务电话号码与您联系，以向您提供有关您的索赔的更多详细信息。如果您还没有准备好立即执行此操作，您可以稍后再进行验证。

让您的业务受到关注^{(Get Your Business Noticed)}

无论您是在销售产品还是服务，在Google 地图^{(Google Maps)}和Apple 地图^{(Apple Maps)}中添加商家都可以在实现销售或失去潜在客流量方面发挥重要作用。我们希望您能够使用本指南中描述的步骤在任一平台上列出您的业务。在评论中与我们分享您的经验。

How To Add A Business To Google Maps And Apple Maps

Our smartphones are no longer only for making routine calls and sending text messages. Many people use their phones to watch movies on Netflix or other media streaming services, listen to music via YouTube or radio, and chat on social media, among other activities.

However, one of the most universal tasks we do on our phones is to get location-based information. This includes getting directions to a place we’re not familiar with, looking up travel times, and finding recommendations for places to visit.

For businesses, this presents a great opportunity not just to help customers find your business, but also for local search engine optimization (SEO).

Google Maps and Apple Maps are among the best and most popular navigation apps used frequently by smartphone users worldwide. If your business isn’t on either of these apps, you’re losing out on online and foot traffic. These apps present an opportunity to put your business in front of customers at critical purchasing decision points.

Here’s how you can add a business to Google Maps and Apple Maps.

How To Add a Business To Google Maps

Google Maps is used by more than 1 billion people to find local businesses within their locality. If your business isn’t listed yet, you can add it to Google Maps through Google My Business, and make sure it shows up during local Google searches.

Google My Business helps you manage how customers find and view your business in Google Maps. It also boosts your local SEO.

Note: You don’t need to have a website to list your business in Google Maps. However, a website gives you even more visibility in Google’s local search results that will increase your chances of making sales.

1. To get started, visit Google My Business and click Sign In. You can use the Google account that you use for Google Drive or Gmail to log in.

1. Click Manage now to check if your business is already listed. 

1. If your business is not there, click Add your business to Google.

1. Enter your business name and click Next.

1. Select the appropriate primary Google My Business category that your business sits in. Once you set up your account, you can also add subcategories. 

1. Select whether you want to add a location – store or office – for your business.

1. Add the business address.

1. Add a map marker for your business.

1. Confirm whether you serve customers outside your location.

1. Select the business areas you serve.

1. Add contact information and then select whether you want to receive Google updates and recommendations for your business.

1. Click Finish to save the listing.

1. Choose a way to verify your business.

1. Add business hours.

1. Add a business description and any other important information.

1. Add business photos.

1. Once Google verifies your business, you can go to the dashboard and edit or add any other information. You’ll receive a confirmation email so that customers can find your business on Google and its related platforms.

How To Add a Business To Apple Maps

Apple is focused on building next-generation maps with faster load times, more detail, and better accuracy so that its users can find their way around different locations.

Adding your business to Apple Maps means more local customers delivered directly to your doorstep, and you gain more market share over your competitors. Plus, with the Apple Maps Connect self-service data entry portal, you can add your company’s website URL and social media pages to your business profile.

1. To list your business on Apple Maps, visit the Apple Maps Connect page and click the Sign In button. You’ll need an Apple ID to sign in, so if you don’t have one, you can click on the Create One link just below the Sign In button. It’s free to register and it’ll only take a couple of minutes to complete.

1. Next, select your Language and then click Done. At this point you can also opt in to receive information from Apple Maps as this may contain key information and updates. 

1. Agree to Apple’s terms of use for the Apple Maps app.

1. Enter the business name and address (Street, city or postal code), find your business name from the list and click on it. At this point, you may want to cross check and confirm that your business hasn’t been listed before to avoid double listings. This may confuse potential customers and end up costing you business.

1. Next, click on your business to see the full profile and then click the blue Claim this place button to claim your business. If you don’t see your business from the results, click Add new place to create a new business listing.

1. Enter the correct details about your business and other important information. Make sure the information is accurate, current, factual, relevant, and keyword-rich. Include your business address, business hours, and associated social media accounts.
2. Set your map marker by confirming your exact location on Apple Maps. Point to the exact location and building to help customers come straight to your store or business without facing any issues.

1. Verify that it’s your business. Apple will contact you on the business phone number you entered in the previous step to give you further details about your claim. You can always verify later if you’re not ready to do it immediately.

Get Your Business Noticed

Whether you’re selling a product or a service, adding a business to Google Maps and Apple Maps can make the difference between making sales or losing out on potential foot traffic. We hope you were able to list your business on either platform using the steps described in this guide. Share your experience with us in a comment.

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