创建自己的网站并找到吸引访问者的方法需要进行大量研究。无论您是想通过搜索引擎还是广告来寻找流量，您都会有大量的阅读量。
您会发现，这项研究的大部分内容涉及确定您最大的竞争对手是谁，并分析他们推销自己的方式。都说模仿是最真诚的奉承，在网络(Internet)上更是这样！
书中最古老的技巧之一是找到链接到你的竞争对手的网站，看看他们是否也会给你一个反向链接。该反向链接可以通过目录、博客上的客座帖子或许多其他方式。这样做的老式方法是使用聪明的Google 搜索运算符(Google search operator)s 。
如今，它变得更容易了。Host.io是一个崭露头角的域名数据提供商，它揭示了数百万个域的反向链接。不仅如此，它还包括有关域托管位置、它使用的Google Analytics ID、其他域重定向到它的域以及与它共享 IP 地址的域的数据。
将所有这些数据放在一起可以帮助您制定如何针对您的网站竞争进行营销的策略。在本文中，让我们回顾一下 Host.io(Host.io)提供的所有数据以及如何利用它来发挥自己的优势。
以域名为目标
这个极其简单的过程的第一步是确定您要在哪个域上查找数据。前往Host.io并在字段中输入域名。
上面，我们输入了(Above)Online Tech Tips的域名
。剩下的就是单击查找详细信息(Lookup Details)按钮。
了解数据
就这么简单，您将拥有大量关于域名的信息供您使用。让我们分解这里显示的所有数据以及它的用途。
第一个数据表没有命名，但它包含有关域名的所有最基本信息。
它包括域的标题、元描述、托管服务器的 IP 地址、服务器所在的国家/地区、ASN、服务器架构、Google Analytics ID和网站编码格式。
使用类似于Host.io的资源可以轻松获得大部分信息。但是，这里有一个独特的数据位是
Google Analytics ID——这(ID—this)可能非常有用。在Google(Google)中搜索该确切字符串可以帮助您找到该域的运营商可能拥有的其他网站。
这样(Doing)做可以给你一些你无法找到的洞察力。
能够找到谁托管网站(find who hosts a website)也很有用。在我们的示例中，在线技术提示(Online Tech Tips)通过Pagely托管在Amazon Web Services上。看看那个——现在你有了一些有价值的信息，如果你想开始自己的博客，对吧？
反向链接
下表显示了链接到您搜索的域的最多 25 个域的列表，按Alexa流量排名排序。
这对于SEO而言非常有价值，并且有许多服务需要您为此类数据付费。
这使您可以一窥其他网站的哪些内容可能与您搜索的域直接相关。使用这些数据，您可以查看这些域名并了解您的竞争对手是如何被反向链接的。您甚至可以找到将自己的反向链接放置在这些网站上的方法，从而提高您自己网站在搜索结果中的权威性。
单击“反向链接(Backlinks)”部分中的任何域将直接将您带到Host.io页面。
重定向
重定向(Redirects)表
显示最多 25 个重定向到您搜索的域的域名，按Alexa流量排名排序。由于Online Tech Tips没有任何重定向域，让我们来看看 Yahoo! 的 25 个重定向域。拥有。
您能够从这些数据中提取的内容实际上取决于您正在搜索的域以及您愿意查看的深度。
在Yahoo!的示例中，我们看到外部域扩展指向它们的 .com 域。这告诉我们
Host.io正在搜索的服务器位于美国，并且Yahoo!的外语域基于地理位置重定向。
我们还可以看到列出的 altavista.com 和 alltheweb.com 等域。对这些域的简单Google搜索告诉我们，它们都是 90 年代的搜索引擎，即 Yahoo! 最终买断了。
通过查看域的重定向，您可以找到一些非常有趣的信息。您如何使用它实际上取决于您自己的策略。
共享 IP 地址
检查与另一个共享相同 IP 地址的域可以提供非常有用或完全无用的信息。您必须对网络托管的工作方式有一点了解才能完全理解和欣赏这些数据，但我们会解释。
许多小型、低预算的网站与其他几个网站托管在同一台服务器上。这称为共享网络托管，其中涉及共享相同硬件和 IP 地址的数十个网站。
对于共享主机上的网站，共享 IP 地址(Shared IP Address)表中的域将是与它们一起托管的完全不相关的网站。除了被选择同一托管公司的人所拥有之外，他们没有任何关系。
但是，更专业和更大的网站将使用专用服务器。专用服务器可以托管来自同一客户端的单个域名或多个域名。上面(Above)，在在线技术提示的情况下，您可以看到这是真的——这些都是我们的家族域！
当您研究竞争对手时，您会明白为什么这会如此有价值。Host.io可以让您看到同一开发者拥有的许多其他域。查看其中一些网站可以为您提供更多信息以供您深入研究。
Host.io是一个非常有用的资源，它比许多竞争对手更深入并且更新频率更高。许多类似的网站都要求您预先付费，否则只会显示很少的结果（例如DomainTools）。将其添加到您的武器库中，基于竞争的领域研究将变得轻而易举！
Find a Domain’s Backlinks, Redirects, and Shared IPs
Сreating your own website and fіnding a way to
bring in visitors takes a lot of research. Whether you want tо find traffic
through search engines or аdvertising, you’re going to have plenty of reading
ahead of you.
You’ll find that much of this research involves
determining who your biggest competitors are and analyzing the way that they
market themselves. It’s said that imitation is the sincerest form of flattery,
and on the Internet, this is especially true!
One of the oldest tricks in the book is to find websites that link to your competitors and see if they’ll also give you a backlink. This backlink could be through a directory, guest post on a blog, or dozens of other ways. The old-fashioned way of doing this was to use clever Google search operators .
Nowadays, it’s become a bit easier. Host.io is an up-and-coming domain name data provider that reveals the backlinks for millions of domains. Not only that, but it also includes data on where the domain is hosted, what Google Analytics ID it’s using, what other domains redirect to it, and domains that it shares an IP address with.
Putting all this data together can help you
create a strategy for how to market against your website’s competition. In this
article, let’s go over all of the data that Host.io provides and how you can
use it to your advantage.
Targeting a Domain Name
The first step of this extremely simple process is to figure out what domain you’re looking for data on. Head over to Host.io and type the domain name into the field.
Above, we’ve typed in the domain name for
Online Tech Tips. All that’s left is to click the Lookup Details button.
Understanding the Data
As simple as that, you’ll have a wealth of
information about the domain name at your disposal. Let’s break down all of the
data shown here and what it’s useful for.
The first table of data is unnamed, but it
contains all of the most basic information about the domain name.
It includes the domain’s title, meta
description, the IP address of the server it’s hosted on, the country the
server is located in, ASN, server architecture, Google Analytics ID, and
website encoding format.
Most of this information is readily available
using resources similar to Host.io. However, one unique bit of data here is the
Google Analytics ID—this can be very useful. Searching Google for that exact
string can help you find other websites that the domain’s operator may own.
Doing so could give you some insight that you wouldn’t be able to find
otherwise.
Being able to find who hosts a website is also useful. In our example, Online Tech Tips is being hosted on Amazon Web Services through Pagely. Look at that—now you have some valuable information for if you ever want to start your own blog, right?
Backlinks
The next table shows a list up to 25 domains
that link to the domain you’ve searched, sorted by Alexa traffic ranking.
This is incredibly valuable for SEO purposes,
and there are many services out there that require you to pay for data like
this.
This gives you a peek into what other websites
have content that may be directly related to the domain that you’ve searched.
Using this data, you can check out these domain names and see how your
competitor is being backlinked. You may even find ways to get your own backlink
placed on these websites, improving your own website’s authority in search results.
Clicking on any of the domains in the Backlinks section will take you
directly to the Host.io page for it.
Redirects
The Redirects
table shows up to 25 domain names that redirect to the domain you’ve searched,
sorted by Alexa traffic ranking. Since Online Tech Tips doesn’t have any
redirected domains, let’s take a look at 25 redirected domains that Yahoo! has.
What you’re able to extract from this data
really depends on the domain you’re searching for and how deep you’re willing
to look.
In the example of Yahoo!, we see that foreign
domain extensions point to their .com domain. This tells us that the server
Host.io is searching from is located in the US and that Yahoo!’s
foreign-language domains redirect based on geolocation.
We can also see domains like altavista.com and
alltheweb.com listed. A simple Google search for these domains teaches us that
both were search engine from the ‘90s that Yahoo! eventually bought out.
You can find some very interesting information
by looking at a domain’s redirects. How you make use of it really depends on
your own strategies.
Shared IP Address
Checking for domains that share the same IP
address as another can provide information that’s either extremely useful or
completely useless. You have to be a bit savvy about the way web hosting works
to fully understand and appreciate this data, but we’ll explain.
Many small, low-budget websites are hosted on the same server as several others. This is called shared web hosting, which involves dozens of websites sharing the same hardware and IP address.
For websites on shared hosting, the domains in the Shared IP Address table will be completely unrelated websites that they’re being hosted alongside. They have no relation other than being owned by people who chose the same hosting company.
However, more professional and larger websites
will use a dedicated server. A dedicated server may host a single domain name
or several domain names from the same client. Above, in the case of Online Tech
Tips, you can see that this is true—those are all of our family domains!
You can see why this can be so valuable when
you’re researching your competitors. Host.io can open your eyes to many other
domains owned by the same developer. Checking out some of these websites can
provide even more information for you to dig into.
Host.io is an extremely useful resource that goes deeper and is updated more often than many of its competitors. Many sites like it require you to pay upfront or will show you very few results (like DomainTools). Add it to your arsenal and competition-based domain research will be a breeze!
