如果您正在寻找关于什么是停放域以及它可以带来的优势的解释，您可能会发现很难在一个地方找到您需要知道的所有内容。停放域的概念很容易理解，但它可能会变得复杂。有一个围绕停放域名的整个行业。
本文与其他文章的不同之处在于较小的细节。读完后，您将了解所有关于停放域名的信息，但您也会知道设置一个域名的优势以及为什么停放域名有如此大的市场。
什么是域？(What is a Domain?)
让我们首先从基础开始。域是用于表示网站、应用程序或电子邮件的标识。例如，YouTube是我们都认识的网站，但YouTube的域是 www.youtube.com。本质上，域就是网址。
什么是停放域名？(What is a Parked Domain?)
注册标准域的目的是将该域名分配给网站。例如，www.youtube.com会将您直接转到YouTube网站。
但是，托管域名的注册目的是保留该域名，以便其他人无法拥有它。域本身可能不会链接到任何内容，但作为域的所有者，您可以确保没有其他人会从您那里获取它。
任何人都可以通过许多不同的域名注册商购买域名。这就像在GoDaddy(GoDaddy)等网站上搜索域并在可用时购买一样简单。出于这个原因，停放一个域可能非常重要。
公司停放域名的原因有很多，对于那些对好域名有敏锐眼光的人来说，还有其他机会。让我们在下一节中更多地讨论这个问题。
停放域名的好处(The Benefits of a Parked Domain)
要充分了解停放域名的好处，您必须想象两种不同的场景。一份来自公司，一份来自域名经销商。让我们首先从公司的心态开始。
假设您拥有YouTube，并且您知道一部分用户来自英国(United Kingdom)。许多英国网站使用独特的 .co.uk 域，并且一些网站具有使用 .co.uk 而不是.com的区域特定版本的网站。
因为YouTube想要确保来自英国的用户访问他们的实际网站，YouTube将购买并停放Youtube.co.uk域。在后端，他们可以进行设置，以便Youtube.co.uk将自动重定向到主Youtube.com网站。
通过购买Youtube.co.uk域，英国访问者仍然可以找到YouTube，并且YouTube可以防止不良行为者购买YouTube.co.uk域。如果另一个人拥有YouTube.co.uk，他们可以使用它向用户发送广告，诱骗用户通过网络钓鱼尝试提供其真实的(phishing attempts)YouTube凭据，或者要求 YouTube 的所有者向他们支付大笔资金以交出版权域。
这些只是停放域名对公司的好处的几个例子。但也有更多的例子。
假设您是漫威(Marvel)，正在制作一部新电影，由您计划在 2 年内发行的角色Quicksilver主演。(Quicksilver)如果您计划使用域 quicksilvermovie.com 开展营销活动，则需要购买并停放该域，以便稍后在Quicksilver名称流行之前使用它。
如果有关您的电影的谣言很早就传播开来，而您还没有购买您的域名，那么其他人可能会购买它，这可能会损害您的营销活动。
停放域名以获取利润还有其他巨大的好处。事实上，整个行业都围绕着通过购买和转售域名获利。这些天来，获得一个好的域名来出售可能很困难，因为市场竞争如此激烈。
但是，假设您能够早日进入该行业，并且您购买了域名 chicken.com。在互联网的整个生命周期中，全世界有很多人对您在地址窗口中输入 chicken.com 时会发生什么感到好奇。那么，有人将如何利用这样的机会获利呢？
将停放的域货币化(Monetizing Parked Domains)
通过停放域名获利的主要方法之一是在其上放置广告。因此，当有人访问您的网站时，将显示可能与网站名称相关的广告。
有些服务专门用于监控流量并向停放的域显示相关广告。例如，above.com专注于所有与域名相关的事情，他们通过停放域名的广告带来了超过 5 亿美元的收入。
在托管域名上投放广告也不是唯一的获利方式。域名经销商通常会购买具有良好名称的网站，然后转售以获取利润。公司将支付大笔资金来访问某些域名，因此如果可能的话，保留域名是有利可图的。
事实上，有域名经纪人之类的东西——一个可雇用的助手，可以帮助您追踪并与独特域名的所有者进行谈判。一些域名过去曾以数百万美元的价格售出。但是谁会为一个域名支付这么多钱呢？下面(Below)是一些例子。
Hotels.com于 2001 年以 1100 万美元的价格售出，以帮助发展全球酒店搜索网站。在当时，这似乎是一笔巨款，但 11 年后， Hotels.com总裁大卫·罗奇 ( David Roche )说：“现在我们回首往事，想想，多么划算。”
Tesla.com sold for $11 million特斯拉(Tesla)公司的一次营销尝试，因为他们认为 teslamotors.com 不符合公司未来的总体计划。
历史上还有许多其他例子可以解释拥有和停放某些域名的价值。
概括(Summary)
希望我们对什么是停放域以及它们如何工作的解释是有用的。您对托管域名还有其他问题吗？如果是这样，请在下面发表评论。
HDG Explains : What Is a Parked Domain & What Are Its Advantages?
If уou’re looking for an exрlanation of what is a parked domain and the advantagеs it can bring, you may find it difficult to fіnd evеrything you need to know іn one place. The concept of a parked domain is easy to understand, but іt can get complicаtеd. There’s an entire industry surrounding parked domains.
Where this article differs to others is in the smaller details. By the time you’ve finished reading, you’ll know all about parked domains, but you’ll also know the advantages of setting one up and why there’s such a large market for parked domains.
What is a Domain?
Let’s first start with the basics. A domain is the identification used to represent a website, app or email. For example, YouTube is a website we all recognize, but the domain for YouTube is www.youtube.com. Essentially, the domain is the web address.
What is a Parked Domain?
A standard domain is registered with the goal of assigning that domain name to a website. For example, www.youtube.com will send you straight to the YouTube website.
However, a parked domain is registered with the goal of keeping hold of that domain so nobody else can own it. The domain itself may not link to any content, but by being the owner of a domain, you can ensure nobody else will take it from you.
Anybody can purchase a domain through many different domain registrars. It’s as easy as searching for a domain on a website like GoDaddy and purchasing it if it’s available. For this reason, parking a domain can be very important.
There are many reasons why it makes sense for a company to park a domain, and there are also other opportunities available for those with a keen eye for good domain names. Let’s talk about this more in the next section.
The Benefits of a Parked Domain
To fully understand the benefits of a parked domain, you have to imagine two different scenarios. One from a company and one from a domain reseller. Let’s first start with the mindset of a company.
Let’s say you own YouTube, and you know that a portion of your users come from the United Kingdom. Many UK websites use unique .co.uk domains, and some websites have regional specific versions of their websites that use .co.uk instead of .com.
Because YouTube wants to make sure users from the UK visit their actual website, YouTube will purchase and park the Youtube.co.uk domain. On the back end, they can set it up so that Youtube.co.uk will automatically redirect to the main Youtube.com website.
By purchasing the Youtube.co.uk domain, UK visitors will still be able to find YouTube, and YouTube prevents a bad actor from purchasing the YouTube.co.uk domain. If another individual owned YouTube.co.uk, they could use it to spam users with ads, trick users into giving over their real YouTube credentials through phishing attempts, or demand that YouTube’s owners pay them a large sum of money to hand over rights of the domain.
These are just a few examples of the benefits of a parked domain for a company. But there are more examples too.
Let’s say you are Marvel, working to create a new movie that stars the character Quicksilver that you’re planning to release in 2 years. If you plan to run a marketing campaign that uses the domain quicksilvermovie.com, you’ll need to purchase and park that domain so that you can use it later before the name Quicksilver becomes popular.
If rumors were to spread about your movie early, and you hadn’t already purchased your domain, somebody else could purchase it and that could damage your marketing campaign.
There are other great benefits for parking domains for profit, too. In fact, there’s an entire industry around making profit on buying and reselling domains. These days, getting hold of a good domain to sell can be difficult, because the market is so competitive.
But let’s say you were able to get into the business early, and you purchased the domain chicken.com. Throughout the lifetime of the internet, the number of people across the world curious about what happens when you type chicken.com into the address window has to be pretty high. So how would somebody go about monetizing such an opportunity?
Monetizing Parked Domains
One of the main methods for monetizing parked domains is to place adverts on it. So when somebody visits your website, adverts will display that may be related to the website name.
There are services that specialize in monitoring traffic and displaying relevant adverts to parked domains. For example, above.com specializes in all things domain-related, and they have brought in over $500 million in revenue from advertising on parked domains.
Advertising on parked domains isn’t the only monetization method either. Domain resellers will often purchase websites with good names and then resell them for profit. Companies will pay big money to get access to some domain names, so it can be profitable to hold onto domains if possible.
In fact, there’s such a thing as a domain broker – a hireable assistant that will help you to track down and negotiate with the owners of unique domains. Some domains have sold for multiple millions of dollars in the past. But who would pay so much for a domain? Below are some examples.
Hotels.com sold for $11 million in 2001 to help grow a worldwide hotel finder website. At the time, it seemed like a large sum of money, but 11 years later David Roche, president of Hotels.com said “Now we look back and think, what a bargain.”
Tesla.com sold for $11 million with great effort in 2014 as a marketing attempt by Tesla, inc, because they believed teslamotors.com didn’t fit their overall future plans for the company.
There are many other examples in history that explain how valuable it can be to own and park certain domains.
Summary
Hopefully our explanation on what is a parked domain and how they work has been useful. Do you have any other questions about parked domains? If so, leave a comment below.
