社交媒体就是分享,对吧?Facebook有一个“分享”按钮,而 Twitter 有一个“转发”按钮。那么,为什么Instagram让重新发布其他用户共享的内容变得如此棘手?
尽管这并不容易,但影响者和品牌使用转发策略来增加他们的追随者并建立更强大的声誉。
由于 Instagram 现在是第二大参与度最高的社交网络( the second most engaged social network),每月活跃用户超过 10 亿,因此学习如何转发和分享Instagram帖子对您的品牌大有裨益。
使用条款(Terms Of Use)
在我们解释重新发布或分享的不同方式之前,重要的是要知道,根据Instagram 的使用条款( Instagram’s terms of use),您在技术上需要书面许可才能重新发布他人的内容。
有几种方法可以请求许可。一种是询问您在他们的照片上留下的评论中内容的所有者。
另一种是向他们发送Instagram直接消息。为确保不会混淆您要求重新发布的特定图像,请将图像本身作为直接消息直接发送给用户。
请按照以下步骤操作:
- 在他们的帐户上找到帖子。
- 接下来,点击纸飞机图标(paper airplane icon)(见下面的截图)。
- 输入帐户所有者的姓名。
- 请求允许(Ask permission)在此直接消息中重新发布他们的帖子。
Instagram确实使您能够在您的故事中分享他人的图像。在请求重新发布图像的权限时,使用与发送直接消息相同的飞机图标。(airplane icon)您可以使用Instagram 应用程序(Instagram app)或第三方工具(party tool),让您可以在 PC 上使用Instagram 。
在其他平台上分享 Instagram 帖子(Sharing Instagram Posts On Other Platforms)
找到要分享的帖子后,点击图片右上角(right-hand corner)的三个点。
现在点击分享。(share.)
您可以通过以下方式分享帖子(见上面的截图)。
- 在私人消息中与您的直接Instagram联系。(Instagram)
- 作为 Facebook Messenger 上的消息。
- 直接在您的Facebook个人资料或您管理的页面上。
- 在推特上。
- 通过电子邮件。
- 复制链接(Copy link)(需要第 3方应用程序(party app))。
请注意(Notice),在下面的屏幕截图中,当您分享到Facebook时,Instagram会负责将功劳归于帖子的原始所有者。
当您分享到Twitter时,图像本身不会显示在您的提要中。确实显示了指向原始帖子的链接。
这并不理想,因为它不会为您的Twitter 提要(Twitter feed)增加太多视觉价值。
您的关注者必须单击链接才能在Instagram 上(Instagram)查看原始图像。
如果您想在自己的动态中而不是私信中在Instagram上分享您喜欢的帖子怎么办?(Instagram)以下(Below)是您可以分享的几种方式:
手动重编(Manually Regram)
您可以截取图像并将其上传到Instagram,就像您拍摄相机中的任何其他照片或视频(photo or video)一样。
Instagram甚至提供本地编辑工具,以便您调整尺寸。
如果您选择手动重新发布图像,请不要忘记(t forget):
- 征求内容所有者的许可(Ask permission)。
- 标记所有者。
- 注明图片所有者。一种方法是在引用原始来源的图像上添加标题,例如“照片来源:“@username”。
有一个应用程序(There’s An App For That)
当任何人、任何地方、对任何事物的需求变得明显时,就会有人为其开发应用程序。在Instagram 上(Instagram)分享也不例外。
获得重新发布所需的权限后,您可以使用上面的复制链接(copy link)选项并使用以下应用程序之一。
转贴 Instagram 2019(Repost For Instagram 2019)
适用于 Instagram 的 Repost(Repost for Instagram)适用于iOS 和 Android(iOS and Android)。它使您能够重新发布多个视频和图像。
一个很大的好处是该应用程序将为您要重新发布的内容添加水印。
水印包括原始Instagram 用户(Instagram user)的用户名,并归属于所有者。
此应用程序的一些功能使您可以轻松地:
- 自动复制原始标题并将其粘贴(caption and paste)到您自己的帖子中。
- 轻松快速报告多个视频或图像。
- (Download)从IGTV(IGTV)下载和重新发布视频。
请按照以下步骤使用此应用将图像重新发布到Instagram:
- 找到您要重新发布的视频或图像。(video or image)
- 找到并单击(Locate and click)帖子右上角的三个点,然后单击(post and click)。
- 选择“复制链接”。
- 您将只能复制公共帖子的链接。
- 私人图像将没有“复制链接”选项。
- 转发应用程序(repost app)将自动开始下载您的视频或图像(video or image)。
- 下载完成后打开应用程序,您将在其中看到通知。
- 选择“重新发布到 Instagram”。
当您选择Repost时,该应用程序允许您选择帖子上的位置,您将归属于图像的所有者。
您还可以为所有者的用户名选择浅色(light)或深色(dark)。
选择复制标题并重新发布,(Copy Caption & Repost,)您就完成了。
现在您已经学会了如何分享和转发Instagram图片,您可以将Instagram 营销(Instagram marketing)添加到您的社交媒体营销计划中。
How to Share & Repost Images on Instagram
Socіal mеdia iѕ all about sharing, right? Facebook has a “share” bυtton and Twitter has the “retweet”. So, why does Instagram make it so tricky to repost сontent shared by other users?
Even though it’s not easy, influencers and brands use reposting strategies to grow their following and build a stronger reputation.
As Instagram is now the second most engaged social network with over a billion monthly active users, learning how to repost and share Instagram posts is beneficial to your brand.
Terms Of Use
Before we get into explaining different ways to repost or share, it’s important to know that according to Instagram’s terms of use, you technically need written permission to re-post someone else’s content.
There are a few ways to request permission. One is to ask the owner of the content in the comment you leave on their photo.
The other is to send them an Instagram direct message. To make sure that there is no confusion about which specific image you are asking to repost, send the image itself directly to the user as a direct message.
Follow the steps below:
- Find the post on their account.
- Next, click on the paper airplane icon (see screenshot below).
- Type in the account owner’s name.
- Ask permission to repost their post in this direct message.
Instagram does give you the ability to share others’ images in your story. Use the same airplane icon that you used to send a direct message when asking permission to repost an image. You can use the Instagram app or a third party tool that enables you to use Instagram on your PC.
Sharing Instagram Posts On Other Platforms
After you find a post you want to share, click on the three dots at the top right-hand corner of the image.
Now click share.
You can share the post in the following ways (see screenshot above).
- To your direct Instagram connections in a private message.
- As a message on Facebook Messenger.
- Directly on your Facebook personal profile or a page you manage.
- On Twitter.
- Via email.
- Copy link (requires a 3rd party app).
Notice in the screenshot below, when you share to Facebook, Instagram takes care of giving credit to the original owner of the post.
When you share to Twitter, the image itself does not show up in your feed. A link to the original post does show up.
This is not ideal as it doesn’t add much visual value to your Twitter feed.
Your followers will have to click on the link to see the original image on Instagram.
What if you want to share a post you like on Instagram on your own feed and not in a private message? Below are a few ways you can share:
Manually Regram
You can take a screenshot of an image and upload it to Instagram like you would any other photo or video from your camera.
Instagram even offers native editing tools so that you can adjust the dimensions.
If you choose to repost an image manually, don’t forget to:
- Ask permission from the owner of the content.
- Tag the owner.
- Give attribution to the owner of the picture. One way is to add a caption on the image citing the original source, such as “Photo credit: “@username”.
There’s An App For That
When a need becomes apparent to anyone, anywhere, for anything, someone will develop an app for it. Sharing on Instagram is no exception.
Once you have the permission needed to repost, you can use the copy link option above and use one of the following apps.
Repost For Instagram 2019
Repost for Instagram is available for both iOS and Android. It enables you to repost multiple videos and images.
A great benefit is that the app will add a watermark to the content you want to repost.
The watermark includes the username of the original Instagram user and gives attribution to the owner.
Some of the features of this app make it easy for you to:
- Automatically copy the original caption and paste it into your own post.
- Easily report multiple videos or images quickly.
- Download and repost videos from IGTV.
Follow the steps below to repost images using this app to Instagram:
- Find the video or image you want to repost.
- Locate and click on the three dots at the top right-hand side of the post and click.
- Select “copy link”.
- You will only be able to copy links of public posts.
- Private images will not have a “copy link” option.
- The repost app will automatically start downloading your video or image.
- Open the app where you will see a notification once the download is complete.
- Choose “repost to Instagram”.
When you select Repost, the app allows you to choose the location on the post where you give attribution to the owner of the image.
You can also select light or dark for the owner’s username.
Select Copy Caption & Repost, and you’re done.
Now that you have learned how to share and repost Instagram images, you can add Instagram marketing to your social media marketing initiatives.