无论您的小型企业利基(business niche)是管道、SEO服务还是婚礼策划，您都希望您的小型企业网站(business website)能够实现您的业务目标。
使用 WordPress 平台(using the WordPress platform)的众多好处之一是能够使用插件。它们扩展了功能并添加了所需的功能，以帮助您发展小型企业。
在本文中，我们将讨论每个小型企业网站需要的十个插件：
- Yoast 搜索引擎优化
- WordFence
- 社会战
- 阿基斯梅特
- 断链检查器
- W3 总缓存
- Smush 图像优化(Smush Image Optimization)、压缩(Compressions)和延迟加载(Lazy Load)
- 谷歌 XML 站点地图
- 简单的作者框
- 谷歌分析仪表板
Yoast 搜索引擎优化(Yoast SEO)
使用Yoast SEO( Yoast SEO)吸引更多访问者访问您的网站并提高您的搜索引擎(search engine)排名。
这个WordPress SEO 插件在(SEO plugin for WordPress)全球拥有数百万用户，提供了取悦搜索引擎和用户所需的工具集。
以下(Below)是SEO Yoast免费版的一些强大功能。
- 创建 XML 站点地图。
- (Avoid duplicate)通过设置规范的URL来(URLs)避免重复的内容。
- 添加标题和元描述(Add title and meta descriptions)以改善品牌。
- 通过设置主要类别和确定分类法来控制站点面包屑。
- 编写对 SEO 友好的文本，包括焦点关键词和SEO 片段(SEO snippet)。
- 获取 SEO 分析(Get SEO analysis)和可行的建议结果。
- 查看您的帖子或页面(post or page)在搜索结果中的外观的片段预览。
- 使用内部链接和内容功能(linking and content features)优化您的网站结构(site structure)。
- 控制(Control access)团队或同事对插件不同部分的访问。
- 使用批量编辑器(bulk editor)进行大规模编辑。
SEO Yoast提供具有更多功能的高级版本。他们还提供有偿培训。任何人都可以在他们的博客上阅读有用的提示。
如果您的目标受众(target audience)无法在网上找到您，他们就无法购买您的产品或服务。SEO Yoast帮助您的潜在客户找到您。
WordFence
WordFence使某人更难破解您的 WordPress 网站，并保护其免受潜在的黑客攻击、暴力攻击和其他安全漏洞的影响。WordFence将扫描您的网站，跟踪并提醒您可疑或恶意行为。
在仪表板中查看您网站安全性的概览，包括状态功能、通知和攻击统计信息。
免费版的一些功能包括(version include)：
- 使用 Web应用程序防火墙(application firewall)阻止和识别恶意流量。
- 限制登录尝试以防止暴力攻击。
- 在端点保护您的网站。
- 使用恶意软件扫描(malware scanner)程序检查核心文件、插件、主题、后门、错误URL(URLs)、恶意重定向、SEO 垃圾邮件(SEO spam)和代码注入。
- 提醒您已知的潜在安全问题和安全漏洞。
- 扫描(Scans)您的文件、评论和帖子中的可疑内容和危险URL(URLs)。
- 当密码被泄露时阻止管理员登录。
还有一个具有更多安全选项和资源的高级版本。
社会战(Social Warfare)
Social Warfare是一个快速且具有视觉吸引力的社交分享插件。与其他可能会降低您网站速度的共享插件不同，Social Warfare不会。
它不会因不必要的代码而臃肿，并且加载(code and loads)速度更快。
该插件易于设置，并使用户能够自定义共享按钮。
如果您移动或更改您的域名(domain name)，则无需担心丢失现有的社交分享。Social Warfare 的分享恢复(Share Recovery)功能可保护您的社交证明并保存您的分享数量。
社会战(Social Warfare)的免费版本附带：
- 主要社交媒体平台的社交(Social)分享按钮，如LinkedIn、Twitter、Facebook和Pinterest。
- 份额很重要。
- 点击推文。
- 按钮放置位置。
- 内容保护。
- 热门帖子小部件。
- 简码。
免费版本可以从WordPress 存储库( WordPress repository)下载。如果您想要扩展功能，还有一个高级版本。
Akismet 反垃圾邮件(Akismet Anti-Spam)
Akismet会自动检查您网站上的所有评论以过滤掉垃圾邮件。网站所有者可以在管理仪表板的评论部分查看哪些被视为垃圾邮件。
Akismet预装在WordPress中，但必须激活才能使用。您需要获取Akismet API 密钥( Akismet API key)才能使用该插件。钥匙免费供个人使用。商业和商业网站必须获得付费订阅。
为什么需要Akismet？您想防止黑客在您的小型企业网站(business website)上创建新用户帐户。如果他们添加垃圾邮件超链接，您可能会受到Google的处罚。这也包括垃圾评论。
在激活插件的设置中查看整体统计信息。单击(Click)详细统计(Detailed Stats)信息以查看按月细分。
断链检查器(Broken Link Checker)
损坏的链接会损害您的搜索引擎排名(hurt your search engine rankings)。Broken Link Checker将监视您的站点是否存在损坏的链接和丢失的图像。如果发现任何东西，它会通知您。
使用断开的链接检查器，您可以：
- 如果在设置中选择，则以不同于其他链接的方式查看内容中的损坏链接。
- 监控(Monitor)评论、帖子和页面中的链接。
- (Edit)从插件页面(plugin page)编辑损坏的链接。
断链检查器(Broken Link Checker)是高度可定制的。更改插件仪表板(plugin dashboard)中的设置。
修复损坏的链接可以创造更好的用户体验(user experience)、降低跳出率并增加页面浏览量。
W3 总缓存(W3 Total Cache)
网站速度(Website speed)和用户体验是SEO的重要排名因素。加载时间过长的网页会降低您的搜索引擎(search engine)排名。它们还会为不想等待的用户带来负面体验。
W3 Total Cache通过提高加载速度(load speed)来提高您的站点性能(site performance)。它会创建缓存的HTML文件，这样访问者就不必在每次登陆页面时都等待您网站的所有功能加载完毕。
Smush 图像优化、压缩和延迟加载(Smush Image Optimization, Compression, & Lazy Load)
未经优化的大型图像会占用您网站上的大量空间，降低网站速度(site speed)，并损害您的搜索引擎(search engine)排名。
Smush的众多功能和优势包括：
- 在保持质量的同时优化您的图像。
- 自动化图像优化过程(image optimization process)。
- 检测不正确的图像尺寸。
- 压缩(Compress)任何目录中的任何图像。
通过使用Smush来帮助您的小型企业网站加载更快，从而提高您的排名。
谷歌 XML 站点地图(Google XML Sitemaps)
每个网站都需要一个站点地图来告诉搜索引擎要抓取您网站上的哪些页面和帖子。
如果您正在运行Yoast SEO，则不需要单独的插件。Google XML 站点地图(Google XML Sitemaps)可帮助您创建和上传一个，而无需编码或使用HTML。
使用此站点地图，搜索引擎(search engine)爬虫可以 更轻松地查看您网站的结构并进行检索。
此外，每次您创建新帖子或页面(post or page)时，都会通知搜索引擎。该插件可免费用于个人和商业用途。
简单的作者框(Simple Author Box)
对于拥有多个博主的网站，Simple Author Box是必不可少的。在您的博客文章底部轻松添加移动响应框。(responsive box)
主要功能使您能够：
- 自定义选项以匹配您的品牌设计(brand design)。
- 显示作者(Show author)姓名、网站、头像、描述和社交图标。
- (Insert)自动在每篇文章的末尾插入作者框。(author box)
使用简单作者框(Simple Author Box)，您可以清楚地区分您网站上的不同作者。该插件是免费的，但如果您想要更多功能，您可以升级到Simple Author Box Pro。
谷歌分析仪表板(Google Analytics Dashboard)
了解访问者如何访问您的小型企业网站(business website)、他们停留的时间以及他们登陆的页面对于小型企业主来说至关重要。
无需登录您的Google Analytics帐户，只需使用Google Analytics Dashboard跟踪您的统计数据并在您的( Google Analytics Dashboard)WP 安装(WP installation)中获取深入的帖子和页面报告。
一些强大的功能包括：
- 轻松跟踪事件。
- 自定义要跟踪的尺寸。
- 使用 Google 跟踪代码管理器(Use Google Tag Manager)作为替代跟踪代码(tracking code)。
- 在您的WP 仪表板(WP dashboard)中实时查看您的分析。
Google Analytic Dashboard与多站点网络安装兼容。
人们选择在他们的网站上使用WordPress的众多原因之一是能够使用插件来增强和自定义它。考虑上面列出的插件来帮助您的小型企业发展(business grow)。
10 Essential WordPress Plugins For a Small Business Website
Whether yоur small business nіche is рlumbing, SEO services, or wedding planning, you want yoυr small business websitе to deliver on your buѕiness goals.
One of the many benefits of using the WordPress platform is the ability to use plugins. They extend functionality and add needed features to help you grow your small business.
In this article, we will discuss ten plugins every small business website needs:
- Yoast SEO
- WordFence
- Social Warfare
- Akismet
- Broken Link Checker
- W3 Total Cache
- Smush Image Optimization, Compressions, and Lazy Load
- Google XML Sitemaps
- Simple Author Box
- Google Analytics Dashboard
Yoast SEO
Get more visitors to your website and increase your search engine rankings with Yoast SEO.
With millions of users worldwide, this SEO plugin for WordPress offers the toolset you need to please search engines and users.
Below are some of the powerful features of the free version of SEO Yoast.
- Create an XML sitemap.
- Avoid duplicate content by setting canonical URLs.
- Add title and meta descriptions to improve branding.
- Take control over site breadcrumbs by setting primary categories and determine taxonomies.
- Write SEO-friendly text, including focus keyphrases and SEO snippet.
- Get SEO analysis and actionable suggested results.
- See a snippet preview of how your post or page will look in search results.
- Optimize your site structure with internal linking and content features.
- Control access to different sections of the plugin for teams or colleagues.
- Use the bulk editor to make large-scale edits.
SEO Yoast offers a premium version with even more capabilities. They also offer paid training. Anyone can read the helpful tips on their blog.
If your target audience can’t find you online, they can’t purchase your products or services. SEO Yoast helps your potential customers find you.
WordFence
WordFence makes it harder for someone to hack your WordPress site and protects it from potential hacking, brute force attacks, and other security vulnerabilities. WordFence will scan your site, track, and alert you of suspicious or malicious behavior.
See an overview in the dashboard of the security of your website, including status features, notifications, and attack statistics.
Some of the features of the free version include:
- Blocks and identifies malicious traffic with the web application firewall.
- Limits login attempts to protect from brute force attacks.
- Protects your website at the endpoint.
- Checks core files, plugins, themes, backdoors, bad URLs, malicious redirects, SEO spam, and code injections with the malware scanner.
- Alerts you to known potential security issues and security vulnerabilities.
- Scans your files, comments, and posts for suspicious content and dangerous URLs.
- Blocks administrator logins when passwords have been compromised.
There is also a premium version with more security options and resources.
Social Warfare
Social Warfare is a fast and visually appealing social sharing plugin. Unlike other sharing plugins that may slow down your website, Social Warfare doesn’t.
It isn’t bloated with unnecessary code and loads faster.
The plugin is easy to set up and enables users to customize the share buttons.
If you move or change your domain name, there is no need to worry about losing existing social shares.Social Warfare’s Share Recovery feature protects your social proof and saves your share counts.
The free version of Social Warfare comes with:
- Social sharing buttons for the major social media platforms such as LinkedIn, Twitter, Facebook, and Pinterest.
- Share counts.
- Click-to-tweet.
- Button placement locations.
- Content-protection.
- Popular posts widget.
- Shortcodes.
The free version can be downloaded from the WordPress repository. There is also a premium version if you want expanded capabilities.
Akismet Anti-Spam
Akismet automatically checks all the comments on your site to filter out spam. Site owners can see which ones were caught as spam in the comments section of the administrative dashboard.
Akismet comes pre-installed in WordPress but must be activated to use. You will need to get an Akismet API key to use the plugin. Keys are free for personal use. Commercial and business sites must get a paid subscription.
Why do you need Akismet? You want to prevent hackers from creating new user accounts on your small business website. If they add spam hyperlinks, you can get penalized by Google. This also includes spam comments.
See overall stats in the settings of your activated plugin. Click on Detailed Stats to see a breakdown by month.
Broken Link Checker
Broken links will hurt your search engine rankings. Broken Link Checker will monitor your site for broken links and missing images. It will notify you if any are found.
With Broken Link Checker, you can:
- See broken links in content differently than other links if selected in settings.
- Monitor links in comments, posts, and pages.
- Edit broken links from the plugin page.
Broken Link Checker is highly customizable. Change the settings in the plugin dashboard.
Fixing broken links can create a better user experience, reduce bounce rates, and increase page views.
W3 Total Cache
Website speed and user experience are essential ranking factors for SEO. Webpages that take too long to load will reduce your search engine rankings. They will also create negative experiences for your users who don’t want to wait.
W3 Total Cache increases your site performance by increasing load speed. It creates cached HTML files so that visitors don’t have to wait for all your site’s functions to load every time they land on a page.
Smush Image Optimization, Compression, & Lazy Load
Large, unoptimized images take up a lot of space on your website, slow down site speed, and harm your search engine rankings.
Some of the many features and benefits of Smush include:
- Optimize your images while preserving the quality.
- Automate the image optimization process.
- Detect incorrect image sizes.
- Compress any image in any directory.
Increase your rankings by using Smush to help your small business website load faster.
Google XML Sitemaps
Every website needs a sitemap to tell the search engines which pages and posts on your site to crawl.
If you are running Yoast SEO, you don’t need a separate plugin for this. Google XML Sitemaps helps you create and upload one without coding or using HTML.
With this sitemap, it is easier for the search engine crawlers to see the structure of your site and retrieve it.
Also, every time you create a new post or page, the search engines will be notified. The plugin is free for personal and commercial use.
Simple Author Box
For sites that have multiple bloggers, Simple Author Box is a must-have. Easily add a mobile responsive box at the bottom of your blog posts.
The main features enable you to:
- Customize options to match your brand design.
- Show author name, website, gravatar, description, and social icons.
- Insert the author box at the end of each post automatically.
With Simple Author Box you can clearly differentiate between different authors on your site. The plugin is free, but if you want additional features, you can upgrade to Simple Author Box Pro.
Google Analytics Dashboard
Knowing how visitors are getting to your small business website, how long they stay, and which pages they are landing on is essential to small business owners.
Rather than having to log into your Google Analytics account, track your stats and get in-depth posts and pages reports inside your WP installation with Google Analytics Dashboard.
Some of the robust features include the ability to:
- Track events easily.
- Customize dimensions to track.
- Use Google Tag Manager as an alternative tracking code.
- See your analytics in real-time right inside your WP dashboard.
The Google Analytic Dashboard is compatible with multisite network installations.
One of the many reasons people choose to use WordPress for their website is the ability to enhance and customize it using plugins. Consider the plugins listed above to help your small business grow.
