1996 年，亚马逊(Amazon)推出了第一个在线联盟计划(affiliate program)，后来发展成为亚马逊联盟(Amazon Affiliates)。2017 年，利用近期社交媒体影响者的热潮，亚马逊(Amazon)推出了亚马逊影响者计划(Amazon Influencer Program)。
在本文中，您将了解Amazon Influencer Program是什么、它与Affiliate Program有何不同以及如何在其中取得成功。
亚马逊联盟计划与(Amazon Affiliate Program Different)亚马逊影响者计划(Amazon Influencer Program)有何不同？
几乎所有人都可以使用亚马逊联盟计划，(Amazon Affiliate Program)并奖励(everyone and rewards)您在您的平台上宣传亚马逊产品。(Amazon)一旦被接受加入该计划，您就可以在您的平台上推广产品。如果人们点击你的广告或链接(advertisement or link)并购买产品，亚马逊(Amazon)会给你最高为产品价格 10% 的佣金。
相比之下，亚马逊网红计划(Amazon Influencer Program)是一项联属计划(affiliate program)，可确保推广亚马逊产品的网红通过他们的(Amazon)营销活动(marketing effort)获得佣金。
它是专为那些已经拥有大量受众的社交媒体用户而设计的。它与会员计划(Affiliate Program)在您如何赚钱 方面非常相似，但它不是指向某个项目的链接，而是为您提供一个您可以策划的整个店面。
Affiliate Program和Influencer Program之间的区别在于，您只能在您的网站上与前者共享产品。通过Amazon Influencer Program，您可以在任何您喜欢的地方分享它。
您如何加入亚马逊影响者计划(Amazon Influencer Program)？
任何平台（主要是TikTok、Facebook、Instagram和YouTube）的影响者都可以加入。亚马逊(Amazon)将根据以下四个因素来批准您的申请：
- 您的追随者人数。
- (Social)特定平台（ Facebook(Facebook)、TikTok、Twitter、Instagram、YouTube等）上的社交媒体帐户。
- 你有适合家庭的内容。
- 参与度指标。
这并不一定意味着您需要数以万计的追随者，而是您的追随者应该参与并愿意购买您推荐的产品。亚马逊(Amazon)还会考虑您推广的内容类型以及与客户的相关程度。
拥有许多虚假追随者的影响者或通过拖钓或各种策略获得关注的影响者不太可能被该计划接受。
您可以通过亚马逊影响者计划赚多少钱(Amazon Influencer Program)？
您可以通过两种方式通过亚马逊影响者计划(Amazon Influencer Program)赚钱。第一个是通过佣金，第二个是通过赏金。
赏金是亚马逊(Amazon)提供的服务或计划，影响者可以推广，例如Audible。您可以在店面创建自定义赏金并宣传 Audible(storefront and advertise Audible)。对于从您的店面进行的每次注册，您都会收到一笔奖金（每次注册可能是 5 美元）。
影响者的平均月收入似乎between $10 and $1,500。但是，您赚取的金额取决于几件事，包括您的受众规模和您推荐的产品类型。
佣金因产品类型而异。例如，亚马逊的私人时装系列(fashion line)给予 10 % commission，而游戏产品仅返还 1 % commission。
如何在亚马逊影响者计划中取得成功(Amazon Influencer Program)
在亚马逊影响者计划(Amazon Influencer Program)中取得成功取决于不同的因素，包括：
- 与您的观众建立并保持良好的关系。
- 设计一个好的店面。
- 推荐您的受众将购买的产品或服务。
- 有效地推广您的店面。
- 跟踪您的收入并根据需要调整策略。
让我们详细看看这些因素。
与观众建立良好的关系(Having a Great Relationship With Your Audience)
不用说，作为一个有影响力的人，你的听众应该相信你对事情的看法。
为了增加和保持参与的观众，倾听您的追随者的需求，并回馈与您的观众兴趣相关的高质量、信息丰富的内容。(content relevant)一旦你建立了这种信任，他们就会购买你推荐的产品。
您应该考虑您的受众想要和需要什么，并调整您的信息以反映这一点。
使用相关产品创建一个很棒的店面(Create an Awesome Storefront with Relevant Products)
如果您已经是有影响力的人，您的内容可能会有一个视觉主题。您将从亚马逊(Amazon)收到您店面的唯一URL 。在您的亚马逊店面(Amazon storefront)使用与其他平台类似的风格，并根据您的社交媒体资料对其进行自定义，这有助于创建一个易于被您的受众识别的品牌。
接下来，您要自定义推荐的产品列表，以展示您的关注者喜欢并可能购买的东西。花点时间考虑一下。您可能有一个专注于您的内容的利基市场，所以从那里开始。您使用并会推荐哪些东西？
获得创意列表后，使用相关关键字搜索亚马逊(Amazon)以查找要推荐的特定产品。最后，在您的店面中将它们组织成整齐的列表和部分，以便您的观众可以轻松找到他们感兴趣的东西。
推广您的亚马逊网红店面(Promote Your Amazon Influencer Storefront)
一旦您开发了店面并认为它会吸引您的追随者，就该做广告了。与联盟计划(Affiliate Program)不同，亚马逊影响者计划(Amazon Influencer Program)可让您在许多地方推广您的商店，包括：
- 您的网站——例如，在相关文章中、关于您的“关于”页面或特定推荐页面上。
- 您的社交媒体“关于”页面 -(page –)在Facebook、YouTube或您的Instagram 或 Twitter 简历上(Instagram or Twitter bio)。
- 在社交媒体帖子或故事中
- 在 YouTube 视频说明中
- 在您的电子邮件中
跟踪您的收入并进行相应调整(Track Your Earnings and Adjust Accordingly)
亚马逊(Amazon)为您提供了一个报告程序(reporting program)，可以帮助您跟踪您的销售佣金和奖金，这将准确地告诉您哪些推荐的产品和服务表现最好。
跟踪这一点并仅推广人们感兴趣和购买的产品和服务至关重要。如果您发现您的一些建议没有效果，请考虑将这些建议换成(t performing)其他一些产品。受欢迎程度(Popularity)会随着时间而变化，因此请定期评估和更改您的产品列表，尤其要考虑季节性/节假日的变化。
如需更多信息，请查看亚马逊影响者计划教育中心(Amazon Influencer Program Education Hub)。
亚马逊网红计划(Amazon Influencer Program)是一些网红的游戏规则改变者，可以通过最少的额外工作增加您的年收入。对于成熟的影响者来说，加入该计划是轻而易举的事。如果您是初学者，请在注册Amazon Influencer Program之前专注于扩大您的受众群体。
Amazon Influencer Program: What It Is and How to Succeed
Іn 1996, Amazon lаunched the first online affiliate program, whіch grew into Amazon Affiliateѕ. In 2017, capitalizіng on the recent boom of influencers on socіal media, Amazon launched the Amazon Influencer Program.
In this article, you’ll learn what the Amazon Influencer Program is, how it differs from the Affiliate Program, and how you can succeed in it.
How Is the Amazon Affiliate Program Different from the Amazon Influencer Program?
The Amazon Affiliate Program is available to virtually everyone and rewards you to advertise Amazon products on your platform. Once accepted into the program, you can promote the products on your platform. If people click on your advertisement or link and purchase the product, Amazon gives you a commission of up to 10% of the product’s price.
In contrast, the Amazon Influencer Program is an affiliate program that ensures that influencers who promote Amazon products gain a commission for their marketing effort.
It’s exclusive and designed for those social media users who already have a robust audience. It’s very similar to the Affiliate Program in how you earn money, but rather than a link to an item, it provides you with an entire storefront that you can curate.
The difference between the Affiliate Program and the Influencer Program is that you’re only allowed to share products on your website with the former. With the Amazon Influencer Program, you can share it anywhere you like.
How Can You Join the Amazon Influencer Program?
Influencers across any platform (mainly TikTok, Facebook, Instagram, and YouTube) can join. Amazon will then take some time to approve your application depending on four factors:
- Your follower count.
- Social media accounts on specific platforms (Facebook, TikTok, Twitter, Instagram, YouTube, etc.).
- You have family-friendly content.
- Engagement metrics.
It doesn’t necessarily mean that you need tens of thousands of followers but that your followers should be engaged and willing to purchase products you recommend. Amazon also considers the type of content you promote and how relevant it is for their customers.
Influencers with many fake followers or those who gain attention through trolling or diverse tactics are unlikely to be accepted into the program.
How Much Can You Make With the Amazon Influencer Program?
There are two ways you can make money with the Amazon Influencer Program. The first is via commissions, and the second is through bounties.
Bounties are services or programs that Amazon provides that influencers can promote, for example, Audible. You can create a custom bounty on your storefront and advertise Audible. For every sign-up that follows from your storefront, you receive a bounty (this could be $5 per sign-up).
The average monthly earnings for influencers seem to be between $10 and $1,500. But, the amount you earn depends on several things, including the size of your audience and the type of product you’re recommending.
Commissions vary based on the type of product. For example, Amazon’s private fashion line grants a 10% commission, whereas gaming products only return a 1% commission.
How to Succeed in the Amazon Influencer Program
Succeeding in the Amazon Influencer Program depends on different factors, including:
- Building and maintaining an excellent relationship with your audience.
- Designing a good storefront.
- Recommending products or services that your audience will buy.
- Promoting your storefront effectively.
- Tracking your earnings and adjusting strategy as needed.
Let’s look at these factors in detail.
Having a Great Relationship With Your Audience
It goes without saying that as an influencer, your audience should trust your take on things.
To grow and maintain an engaged audience, listen to the needs of your followers and give back with high-quality, informative content relevant to your audiences’ interests. Once you create that trust, they will buy the products you recommend.
You should think about what your audience wants and needs and adjust your messaging to reflect this.
Create an Awesome Storefront with Relevant Products
If you’re already an influencer, you likely have a visual theme to your content. You will receive a unique URL from Amazon for your storefront. Use a style similar to your other platforms on your Amazon storefront and customize it similar to your social media profiles, which helps create a brand easily recognizable by your audience.
Next, you want to customize your recommended product lists to feature things that your followers like and are likely to buy. Take some time to think about this. You likely have a niche that you focus on with your content, so start there. What are some of the things that you use and would recommend?
Once you have a list of ideas, search Amazon using the relevant keywords to find specific products to recommend. Finally, organize these into neat lists and sections in your storefront so that your viewers can easily find things that interest them.
Promote Your Amazon Influencer Storefront
Once you’ve developed your storefront and think it will appeal to your followers, it’s time to advertise it. Unlike the Affiliate Program, the Amazon Influencer Program lets you promote your store in many places, including:
- Your website – for example, in relevant articles, on your About page, or on a specific recommendations page.
- Your social media About page – on Facebook, YouTube, or your Instagram or Twitter bio.
- In social media posts or stories
- In YouTube video descriptions
- In your emails
Track Your Earnings and Adjust Accordingly
Amazon provides you with a reporting program that helps you keep track of your sales commissions and bounties, which will tell you exactly which of your recommended products and services are performing best.
It’s essential to keep track of this and promote only the products and services people are interested in and purchasing. If you find that a few of your recommendations aren’t performing, consider switching these out with some other products. Popularity will change over time, so periodically assess and alter your product lists, and especially consider seasonal/holiday variations.
For further information, check out the Amazon Influencer Program Education Hub.
The Amazon Influencer Program is a game-changer for some influencers and can add to your yearly earnings with minimal extra work. For well-established influencers, joining the program is a no-brainer. If you’re a beginner, focus on growing your audience before signing up for the Amazon Influencer Program.
