随着网络成为主流，一群全新的名人正在涌现。您将在下面发现的 100 人正在塑造互联网^(Internet)的未来（大多数人变得更好，一些人变得更糟……），因此，他们正处于聚光灯下。

我们收集了大约 200 个潜在的名字，并在谷歌^(Google)上查询他们会产生多少结果。进行了一些小的调整，并对结果数量最多的 100 个名字进行了分析（如您所见，克里斯·克罗克^{(Chris Crocker)}排名第 6 位不是我们的错！）

不包括在网络^(Web)爆炸之前成名的名人。因此^(Hence)，您不会找到像史蒂夫乔布斯^{(Steve Jobs)}或比尔盖茨^{(Bill Gates)}这样的人，尽管我们承认他们也在影响互联网^(Internet)。

TechCult 的前 100 位网络名人^{(TechCult’s Top 100 Web Celebrities)}

100.亚历克斯图^{(100. Alex Tew)}

大学^(College)可能很昂贵，学生可能非常富有想象力；将两者放在一起，您会想出一些非常不寻常的赚取学费的方法。

这正是Alex Tew为创建他的 百万美元主页^{(Million Dollar Homepage)} 项目所做的。从2005 年8 月^(August)开始，Tew开始在他的页面上销售像素块。买家可以使用该空间进行广告或他们想要的任何东西。该项目的消息传开，很快Tew^(Word)就^(Tew)被主流杂志报道。

一个月后，他卖出了价值超过 150,000 美元的空间，到2006 年1^(January)月，他已经超过了 100 万美元大关。

99.大卫·西弗里^{(99. David Sifry)}

David Sifry主要以创建 Technorati而闻名，这是一个搜索引擎，索引超过 1 亿个博客（截至 2008 年^(Technorati)5 月 22 日^{(May 22)}， 1.128 亿个博客和 2.5 亿条带标签的社交媒体）。

此外，Technorati跟踪博客流量和链接统计，其排名系统可能意味着网站的吹嘘权（称为Technorati 前 100 名^{(Technorati Top 100)}）。

Silfry是开源^(Source)支持者，并且经常就网络技术、无线和博客等主题发表演讲。此外，他还经常在《卫报》^(Guardian)和《经济学人^(Economist)》等科技和商业杂志上接受采访或引用。

98.理查德·麦克马纳斯^{(98. Richard MacManus)}

Richard MacManus 是 Read/WriteWeb的创始人，这是一个关于技术问题和Web 2.0发展的博客，被评为全球 50 个最受欢迎的博客之一（由Technorati提供）。

该博客每月还产生超过 600,000 次页面浏览量，并拥有约 220,000 名RSS订阅者。

MacManus 的写作和Read/WriteWeb的影响已得到PC Magazine和其他主流出版物的认可。

在他的博客生涯之前，MacManus是一名研究员、分析师和作家，为ZDNet撰稿；他仍然为各种科技公司提供咨询，主要是位于硅谷^{(Silicon Valley)}的公司。

97.杰夫阿特伍德^{(97. Jeff Atwood)}

Jeff Atwood 的博客 CodingHorror.com 是对 Web 开发和一般软件编程感兴趣的人的热门选择。Atwood 的网站充满了关于如何 不^(not) 编码的提示和评论，以及编程建议。

自 2004 年上线以来，Atwood拥有忠实的受众（超过 60,000名RSS订阅者）和巨大的网站流量，估计每月独立访问者超过 50 万。

Jeff Atwood最近与Joel  On Software  Spolsky合作创建了一个新的编程资源网站 stackoverflow.com，目前正在开发中。

96.阿曼达康登^{(96. Amanda Congdon)}

Amanda Congdon最出名的是 Rocketboom 的流行主播、联合制作人和共同所有者，  Rocketboom是网络上浏览量最大的视频博客之一。从 2004 年到 2006 年，她一直在演出。

Congdon在被创始人Andrew Michael Baron聘用时拥有 700 名观众，之后她将Rocketboom的三分钟视频片段的观众人数增加到每天 130,000 名观众。Congdon于 2006年7^(July)月在有争议的情况下离开Rocketboom：她说她被Baron解雇了，而Baron声称她离开是为了娱乐圈的机会。

Congdon此后多次在电视节目中客串并参与其他基于网络的项目，包括博客AmandaAcrossAmerica.com。她在AmandaCongdon.com^{(AmandaCongdon.com)}上写博客并列出她目前的项目 。

95. 德鲁·柯蒂斯^{(95. Drew Curtis)}

Fark.com由Drew Curtis于 1999 年创立，是一个社交新闻聚合网站。Fark读者提交来自其他网站的有趣（和/或有争议）项目的链接，Fark管理员选择是否将这些链接推广到Fark.com的首页；这些项目被标记，因此可以将它们划分到相关的论坛中。

众所周知，读者对故事的评论以及从Fark.com^(Fark.com)首页指向链接页面的流量会由于负载过大而导致这些站点的服务器崩溃；一种被称为“farked”的效果。

柯蒂斯的第一本书， 这不是新闻，它是 FARK：大众媒体如何试图把废话当作新闻^{(It’s Not News, It’s FARK: How Mass Media Tries To Pass Off Crap As News)} 发表于 2007 年。

94.鲍勃·帕森斯^{(94. Bob Parsons)}

Bob Parsons 最初涉足技术领域是作为 MoneyCounts 的创建者，这是他在 1984 年发布的家庭会计软件包。在涉足宗教软件（圣经搜索^{(Bible-searching)}、基督教^(Christian)剪贴画等）之后，他将公司卖给了直觉^(Intuit)在 1994 年。

Parsons 转向互联网^(Internet)，并于 1997 年创立了互联网^(Internet)注册商和网络托管公司Go Daddy 。公司旗下拥有三个注册商，包括 GoDaddy.com，Go Daddy是迄今为止该行业的主导者，也是 ICANN 认可的最大注册商。

Go Daddy已经成为互联网^(Internet)政策不断演变的参与者，甚至参与了与美国政府的政治游说。

93.贾德森·莱普利^{(93. Judson Laipply)}

作为喜剧演员和励志演说家，2006 年，贾德森·莱普利 ( Judson Laipply)在^{(Judson Laipply)}YouTube 上^(YouTube)发布了一段视频，寻找他 15 分钟的互联网^(Internet)名声。

事实证明，那段名为 The Evolution of Dance 的^{(The Evolution of Dance)}视频被转发到各处，并成为 YouTube 上最受欢迎的视频：有史以来观看次数最多、评论次数最多的视频。截至2008 年5^(May)月，它已被浏览近 8600 万次，近 160,000 人发表了评论。当然，它也催生了一系列模仿者和追随者。

Laipply将视频放在他的网站 The Evolution of Dance上，该网站已成为一个商业门户，提供Laipply的^(Laipply)EOD衬衫和励志演讲预订。

92.米切尔·贝克^{(92. Mitchell Baker)}

Mitchell Baker 在 Mozilla 基金会^{(Mozilla Foundation)}内部的头衔 相当独特：首席蜥蜴牧马人^{(Lizard Wrangler)}。翻译过来应该是主席^{(Chairperson)}的意思。她负责管理Mozilla 基金会^{(Mozilla Foundation)}和Mozilla 公司^{(Mozilla Corporation)}（子公司）的业务，她还负责该组织正在追求的愿景。

早在 1994 年，贝克^(Baker)就已经参与了Netscape Communications的工作，负责知识产权保护部门。

鉴于Mozilla 基金会^{(Mozilla Foundation)}近年来的巨大重要性，贝克^(Baker)被列入《时代》杂志的全球 100 位最重要人物名单（2005 年）。您可以在她的 个人博客^{(personal blog)}上阅读更多关于她的观点和Mozilla内部活动的信息。

91. 马克·弗劳恩菲尔德^{(91. Mark Frauenfelder)}

Mark Frauenfelder不仅是一位才华横溢的插画家，还成功地在平面媒体和网络媒体中发挥作用。

Frauenfelder 可能是网络上最著名的博客Boing Boing^{(Boing Boing)}的联合创始人，该博客 基于他还共同创立的 boing boing 杂志。他是一名印刷专栏作家，出版过多种出版物，包括《花花公子》^(Playboy)、《纽约时报》杂志^{(New York Times Magazine)}和《连线^(Wired)》 （他在那里担任了 5 年的编辑）。

他目前是Make杂志的主编。^{(Editor-In-Chief)}Frauenfelder撰写并插图了一本针对儿童的科学书籍，名为 《疯狂教授^{(The Mad Professor)}》，最近还出版了《 统治网络：如何在互联网上做任何事和一切》一书——更好、更快、更容易^{(Rule The Web: How To Do Anything And Everything on the Internet- Better, Faster, Easier)}。

90.莎拉·莱西^{(90. Sarah Lacy)}

Sarah Lacy 是《^(Sarah)商业周刊^{(Business Week)}》杂志的双周刊专栏作家，也是该杂志凯文·罗斯^{(Kevin Rose)}封面故事的合著者。她还共同主持了雅虎的Tech Ticker网络节目。

Lacy 可能有点成为目标——尽管有十年的科技行业报道，但她的美貌在某些方面引起了不满——在 2008 年的SXSW会议上，当观众在她采访 Facebook 时转向她时，事情就达到了顶点首席执行官马克扎克伯格^{(FaceBook CEO Mark Zuckerberg)}在舞台上。

Lacy 的书《 一旦你是幸运的，两次你是好的：硅谷的重生和 Web 2.0 的崛起》^{(Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0)} 于 2008 年5 月^(May)出版。她定期在 Sarah Lacy.com上发布博客。

89.杰森·科特克^{(89. Jason Kottke)}

Jason Kottke是一位长期博主、“Bloggie”终身成就奖获得者和前网页设计师。Kottke 的设计作品已获得《纽约时报》^{(New York Times)}和《福布斯》^(Forbes)的认可，他设计的字体（丝印字体）已被沃尔沃^(Volvo)、MTV和Adob​​e使用。

他于 1998 年开始写博客并一直坚持下去，2000 年在《纽约客^{(New Yorker)}》上的个人资料帮助向公众介绍了博客的想法。2004 年，Kottke 的博客 kottke.org爆出了 Ken Jennings 的 Jeopardy 失利的消息，包括他回答错误的问题——网络并不好笑。2005 年，Kottke尝试让读者捐款支持他的博客，报告称 1450 名微赞助人捐款近 40,000 美元。

88. 西尼花园^{(88. Xeni Jardin)}

Xeni Jardin是一位博主，有点像技术和数字文化媒体人物，经常出现在互联网^(Internet)名人名单上。

她在Boing Boing ^{(Boing Boing )}博客担任共同编辑的高调职位 ，并为Wired、wired.com、Make、Popular Science、Playboy和^(Playboy)纽约时报^{(New York Times)}和洛杉矶时报^{(Los Angeles Times)}的社论文章提供材料。

她是NPR电台节目Day to Day的记者，并在ABC、CNN、Fox、G4TechTV和BBC5电台担任技术评论员。Jardin还担任 Boing Boing 每日网络视频节目BoingBoingtv的联合主持人。

87.瑞恩布洛克^{(87. Ryan Block)}

作为科技博客 Engadget的^(Engadget)主编^{(Editor-in-Chief)}，Ryan Block在计算机、家用电子和科技相关产品的普遍接受度方面具有相当大的影响力。为了了解领先技术博客的影响力有多大，请考虑Block 2007 年^(Block)Engadget发布的一篇关于 iPhone 和OSX发布可能延迟的帖子，该帖子基于伪造的Apple电子邮件，导致Apple股价下跌 2.2 % 在几分钟内。

Block是科技相关节目的常客，包括在Cranky Geeks、CNET、Attack of the Show等节目中露面。Block目前与流行的网络媒体名人 Veronica Belmont^{(Veronica Belmont)}有一段关系，他在个人 博客^(blog)上经常提到这一事实。

86. 马科斯·穆利萨斯^{(86. Markos Moulitsas)}

Markos “kos” Moulitsas 是一位作家和博主。他创立并是著名政治评论博客 Daily Kos的主要作者。Daily Kos拥有超过 125,000 名注册读者和著名民主党政治人物的帖子，包括Jimmy Carter、John Kerry和Nancy Pelosi，目前每天吸引 600,000 名访客。

Moulitsas将他在网络上的影响力发挥到了^(Moulitsas)新闻周刊^(Newsweek)的常规专栏中，并与人合着了《 撞门：网络根、草根和人民政治的崛起》一^{(Crashing the Gate: Netroots, Grassroots, and the Rise of People-Powered Politics)}书。他在福布的网络名人名单中排名第三，在PC 杂志的^{(PC Magazine)}网络^(Web)最重要人物名单中排名第 26 位。

85. 杰纳斯·弗里斯^{(85. Janus Friis)}

自称“颠覆性互联网^(Internet)企业家”的 Janus Friis是^{(” Janus Friis)}点对点^{(Peer-to-Peer)}( P2P ) KaZaA网络的联合创始人（与Niklas Zennstrom一起），并与Zennstrom共同创立了互联网^(Internet)电话公司Skype、投资公司Atomico和P2P 视频^{(P2P video)}分发系统Joost。

与Zennstrom一起，Friis被认为是^(Friis)互联网^(Internet)上许多最重大技术变革的幕后推手，并被 cnn.com 和时代^(Time)杂志列入重要贡献者名单。

Friis 偶尔会在 janusfriis.net上发表博客， 并且经常出现在在线和印刷媒体上。

84. 马云^{(84. Jack Ma)}

马云^{(Jack Ma)}是最早意识到网络^(Web)潜力的中国人之一。他一成功连接到互联网^(Internet)，就开始为中国公司建立网站。

1999年他打出全垒打创立 阿里巴巴^{(Alibaba.com)}。该网站是一个企业对企业的市场，它成功地将外国公司与中国公司联系起来。该网站的受欢迎程度如此之高，以至于在 2005 年 Yahoo! 决定购买其中 40% 的股份，以 10 亿美元和雅虎资产作为交换条件。中国^(China)。

2007 年 11 月，阿里巴巴在^(November)香港^{(Alibaba.com)}联交所上市^{(Hong Kong Stock Exchange)}，融资总额达 15 亿美元。这是继谷歌之后^(Google)互联网^(Internet)公司的第二大首次公开募股。

83.布拉姆·科恩^{(83. Bram Cohen)}

电影行业目睹了Napster和其他共享网络对音乐业务造成的破坏，并意识到当技术和带宽赶上更大的视频文件大小时，同样的事情也可能发生在他们身上。 Bram Cohen于 2002 年与他人 共同创立了BitTorrent，游戏开始了。

Cohen 的BitTorrent协议通过将大文件分成更小的部分来促进大文件的分发，多个收件人和共享者都交换文件位，而不是单个主机服务器分发整个文件。从版权执法的角度来看，BitTorrent意味着跟踪和关闭单个文件上传器对文件可用性几乎没有影响。

82.菲利普·罗斯代尔^{(82. Philip Rosedale)}

菲利普·罗斯代尔^{(Philip Rosedale)}（也以其第二人生^(Life)化身的名字菲利普·林登^{(Philip Linden)}而闻名）是林登实验室的创始人兼^{(Linden Lab)}首席执行官^(CEO)， 虚拟世界第二人生^{(Second Life)}的创造者。Second Life声称拥有超过 200 万的订阅者，并且已成为现实生活中的人物和组织的重要联系点，这些组织建立了Second Life的存在与订阅者进行交互。

随着《第二^(Second)人生》的大获成功，Rosedale 对在线社会的贡献已被《商业 2.0^{(Business 2.0)}》、《今日美国》^{(USA Today)}和《时代^(Time)》杂志注意到。Rosedale 在创立Linden Labs^{(Linden Labs)}之前的职业包括担任RealNetworks的^{(RealNetworks)}副总裁^{(Vice President)}兼首席技术官^(CTO)，在那里他推出了包括RealVideo在内的一系列计算机媒体产品。

81.史蒂夫·帕夫利纳^{(81. Steve Pavlina)}

作为屡获殊荣的共享软件游戏公司Dexterity Software的创始人、首席执行官^(CEO)和软件开发商，Steve Pavlina最初以开发引人入胜的电脑游戏和代表共享软件专业人员^{(Shareware Professionals)}协会^{(Association)}( ASP )的工作而闻名。

2006 年，Pavlina从游戏开发转向个人开发博客 StevePavlina.com  。在他的网站上，Pavlina将自己描述为“可能是你见过的最注重成长的人”，并声称他的网站是世界上最受欢迎的个人发展网站，每月访问量超过 180 万。在 2007 年的一次采访中，帕夫利纳^(Pavlina)指出，他的博客每月产生近 40,000 美元的收入。

80. 吉娜·特拉帕尼^{(80. Gina Trapani)}

Gina Trapani是一位科技作家、作家和自由网络开发人员。她最引人注目的角色是Gawker Media 的个人生产力博客 Lifehacker的^(Lifehacker)首席编辑^{(Lead Editor)}，该角色还催生了《升级你的生活：Lifehacker 更聪明、更快、更好地工作的 Lifehacker 指南^{(pgrade Your Life: The Lifehacker Guide to Working Smarter, Faster, Better)} ：88 种技巧来加速你的一天》^{(ifehacker: 88 Tricks to Turbocharge Your Day)}。

Lifehacker是网络上最受欢迎的博客之一，其 2006 年的读者人数估计为每月 700 万次页面浏览量和超过 100,000 名RSS订阅者；Lifehacker获得了CNET、Wired、Time等的赞誉。

Trapani撰写的文章出现在著名的出版物上，包括Wired、Popular Science、PC World和MacWorld，她还被《华尔街日报》^{(Wall Street Journal)}等媒体报道过。

79. 阿尼尔·达什^{(79. Anil Dash)}

作为早期的博主，Anil Dash是博客软件巨头Six Apart的^{(Six Apart)}副总裁^{(Vice President)}兼首席布道者^{(Chief Evangelist)}。该职位涉及通过出席各种活动来帮助推广博客，并推广Six Apart产品，包括 Movable Type 和TypePad。

Dash在 2004 年的比赛中赢得了一些公众关注，在谷歌搜索^{(Google search)}“nigritude ultramarine”一词时获得了最高位置；当许多竞争对手诉诸极端的搜索优化方法时，Dash只是发布了一篇关于该主题的博客文章，并要求读者链接到他的文章。他关于网络文化的文章曾在《连线^(Wired)》和《华盛顿邮报》^{(Washington Post)}上发表，他还以嘉宾身份出现在各种节目中。dashes.com上的^(dashes.com)Anil Dash博客 。

78. 布拉德·菲茨帕特里克^{(78. Brad Fitzpatrick)}

作为一名软件工程师，Fitzpatrick（或 bradfitz）以 LiveJournal 的创建者而闻名，LiveJournal是一个带有开源^{(Open Source)}服务器软件的博客虚拟社区；2005 年，他将其出售给了博客软件公司Six Apart的^{(Six Apart)}Danga Interactive公司的一部分。

Fitzpatrick担任Six Apart的^{(Six Apart)}首席架构师^{(Chief Architect)}，但在 2007 年离开公司前往Google工作。作为开源^{(Open Source)}运动的支持者， Fitzpatrick负责其他项目的开发，包括MogileFS、Djabberd和Perlbal。Fitzpatrick的网站 bradfitz.com 是他在网络上存在的中心枢纽，包括FaceBook、MySpace和Twitter页面。

77.维罗妮卡贝尔蒙特^{(77. Veronica Belmont)}

Veronica Belmont 是一名记者、媒体名人，也是一系列以科技行业为主题的播客、节目和视频的主持人或联合主持人。她还被评为最性感的极客^{(Sexiest Geek)}名单。

Belmont最初以制作人和音响工程师的身份加入CNET，但很快就超越了她的背景角色并开始露面，最终共同主持了CNET播客，包括MP3 Insider和CRAVE Gadget Blog。2007 年离开CNET前往Mahalo，她主持了自己的视频节目Malaho Daily。

2008 年，她离开Malaho前往Revision3，她现在是Tekzilla的联合主持人。除了她的全职演出外，贝尔蒙特^(Belmont)作为其他节目和播客的嘉宾一直受到很高的需求，在过去几年中出现了数十次。

76. 马特·穆伦韦格^{(76. Matt Mullenweg)}

作为自 2002 年以来一直在悄悄启用和加强博客存在的个人之一，Matt Mullenweg参与了许多博客服务、工具和软件公司，并且一直处于遏制 splog（计算机生成链接到虚假广告博客的博客评论）。

他是 WordPress、全球多媒体协议集团^{(Global Multimedia Protocols Group)}、Akismet（一种 splog 阻止服务）的联合创始人，曾在CNET工作，最近还共同创立了Automattic 公司^(Automattic)。Mullenweg于 2007 年入选 PC World 的 50 位最重要的网络^(Web)人物名单。他的博客可以在 ma.tt阅读。

75. 达伦·罗斯^{(75. Darren Rowse)}

Darren Rowse已经证明，博主不仅可以从读者群的角度取得成功，而且可以在财务上取得成功。 ProBlogger 和 他的数码摄影网站Digital Photography School估计每天产生超过 50,000 次页面浏览量，每月产生超过 20,000 美元的广告收入。

ProBlogger提供博客技巧和建议，经常被称为网络顶级博客之一。Rowse概述了他作为 ProBlogger 一书的合著者的方法：写博客获得六位数收入的秘诀^{(ProBlogger: Secrets For Blogging Your Way To A Six-Figure Income)}，以及教授类似主题的课程。Rowse还是博客网络 b5media的Blogger Training的联合创始人和副总裁。^{(Blogger Training)}

74.泽弗兰克^{(74. Ze Frank)}

Hosea Jan Frank（又名Ze Frank）是表演艺术家，以其长达一年的 The Show With Ze Frank每日视频博客而闻名。弗兰克^(Frank)在 2001 年获得了认可，当时为他的朋友们制作的派对邀请函“如何正确^(How)跳舞^{(Dance Properly)}”成为了一个风靡一时的病毒视频，产生了数百万的点击量。

The Show With Ze Frank每天接待数以千计的访客，并在周五^(Friday)的片段中展示了弗兰克^(Frank)通过 wiki 执行观众编写的例程。弗兰克^(Frank)在 2007 年SXSW音乐节上获得了 2002 年“韦比”奖和对 The Show的认可。

他收到了主流媒体的报道，并多次受邀在TED会议上发言。Frank 的博客 zefrank.com 因其幽默的评论和令人印象深刻的在线游戏、视频和浪费时间的链接集合而仍然是一个受欢迎的网站。

73.梅林曼恩^{(73. Merlin Mann)}

作家^(Writer)和生产力大师Merlin Mann通过他广受欢迎的^{(Merlin Mann)}43 Folders 网站为自己开辟了一个利基市场，作为激励性的“生产力”演讲者和建议的分发者 。

43 Folders^(Folders)专注于个人生产力和“生活小窍门” ，估计每年吸引 250 万独立访问者，其RSS提要每天下载 100,000 次。Mann为包括^(Mann)Make、Wired、MacWorld和大众科学^{(Popular Science)}在内的技术和文化出版物撰写文章，并为生产力和面向 Mac 的播客做出了贡献。

他的生产力演讲吸引了技术人群，他一直是苹果^(Apple)、雅虎^(Yahoo)等有影响力的公司的特邀演讲者。和谷歌^(Google)。（ 格雷厄姆^(Graham)摄）

72. 约翰·C·德沃夏克^{(72. John C. Dvorak)}

^{(John Dvorak)}由于多年的煽动性和普遍反Mac的帖子， John Dvorak可能比任何其他专家都煽动了更多的Mac与Windows的火焰战争。^(Windows)几十年来，德沃夏克^(Dvorak)一直是技术和计算机评论领域的一支力量，包括在Infoworld担任编辑；福布斯^(Forbes)、MacUser、PC World的专栏；和他目前在 PC Magazine的专栏。他还撰写了十几本书，并为众多报纸撰稿。

他的个人 博客^(blog) 仍然以科技为主题，但他也关注流行文化和大众兴趣故事。除了写作演出之外，Dvorak还为许多视频播客做出了贡献，包括Cranky Geeks和 This Week in Tech （声称拥有 500,000 名听众），在TechTV上主持了Silicon Spin ，并且经常在CNBC上担任技术评论员。

71.史蒂夫·鲁贝尔^{(71. Steve Rubel)}

Steve Rubel是一位公共关系^(Relations)专家（或“数字营销人员”，正如他自己所说的那样），也是一位将企业博客用作有效公关媒体的传道者。他自己的博客 Micro Persuasion于 2004 年推出，提供有关技术对商业、文化、媒体和营销的影响的想法和建议。

鲁贝尔在^(Rubel)Wal-Marting Across America博客上引起了公众的注意，该博客跟随一对夫妇驾驶房车穿越美国，将车辆停在沃尔玛^(Wal-Mart)停车场过夜。Rubel目前是Edelman Digital的高级副总裁^(SVP)兼洞察^(Insights)总监^(Director)，他对企业博客的成功利用已获得技术和商业相关媒体的认可，包括Forbes.com、PC Magazine和Media Magazine。

70.尼克丹顿^{(70. Nick Denton)}

在博客圈中，有大量的个人博客、企业博客和属于母媒体组的博客。Gawker Media由^{(Gawker Media)}Nick Denton创立并拥有，是这些伞式在线媒体组织之一，其稳定的博客包括一些网络上最受欢迎的博客：Gizmodo、io9、Consumerist、Lifehacker和Gawker等。

^(Denton) 在经历了多位编辑离职的动荡一年之后，丹顿于 2008 年接任旗舰博客 Gawker.com的^(Gawker.com)执行编辑。^{(Managing Editor)}Gawker是一个以纽约娱乐和文化为重点的博客，它的“ ^{(New York)}Gawker Stalker”功能也引起了争议，这是一个GoogleMaps混搭，可以绘制Gawker读者发现和报告的名人位置。

69.克雷格纽马克^{(69. Craig Newmark)}

克雷格·纽马克 (Craig Newmark ) 推出了他的^{(Craig Newmark)}Craigslist 网站，给许多出版物带来了巨大的打击 。传统报纸依靠分类广告作为主要收入来源，而 Craiglist^(Craiglist)允许用户免费发布广告，只对招聘广告收费。

Craigslist在美国大多数主要城市都有业务并在全球范围内显着增长，已成为分类广告的市场领导者和世界上访问量最高的网站之一（据报道，每月页面浏览量为 90 亿次）。eBay 于 2004 年购买了Craigslist的股份，但两家公司在 2008 年相互提起法律诉讼，指控不公平竞争。Newark是保持网络服务免费的倡导者，并 定期积极参与Craigslist和 博客^(blogs)的日常运营。

68. 尼克拉斯·森斯特罗姆^{(68. Niklas Zennstrom)}

Niklas Zennstrom是点对点^{(Peer-to-Peer)}( P2P ) 网络技术领域的领导者。他的第一个重大冒险是作为KaZaA^(KaZaA)（或 kaazaa）网络^(Network)的联合创始人，该技术对启用已成为互联网大事之一的文件共享（尤其是MP3 ）产生了重大影响；^(MP3s)该公司吸引了相当一部分与版权相关的诉讼。

Zennstrom还是互联网^(Internet)电话公司Skype的联合创始人，该公司于 2005 年被 eBay 以超过 25 亿美元的价格收购。Zennstrom现在参与了他最新的创业公司 Joost，这是一个广告支持的P2P视频分发系统，Zennstrom一直在与众多娱乐公司就内容交易进行谈判，包括MTV、派拉蒙^(Paramount)、CBS和全国冰球联盟^{(National Hockey League)}。

67.梅格·惠特曼^{(67. Meg Whitman)}

Meg Whitman于^{(Meg Whitman)}1998 年 3 月^{(March 1998)} 至2008年 3 月^{(March 2008)}担任 eBay的总裁^(President)兼首席执行官^(CEO)。在她的指挥下，在线拍卖网站成功地保持了领先地位，尽管受到了亚马逊^(Amazon)和雅虎等其他^(Yahoo)互联网^(Internet)公司的攻击！

惠特曼^(Whitman)还为 2003 年成功收购PayPal和 2005 年成功收购Skype做出了贡献。

她的净资产估计超过 10 亿美元，并连续几年进入《时代》杂志 100 位最重要人物名单。

66.史蒂夫·吉布森^{(66. Steve Gibson)}

互联网^(Internet)上充斥着不断测试网站和数据漏洞的阴暗人物。 史蒂夫吉布森^{(Steve Gibson)} 是这些人的专家，系统黑客和软件破解者。他是InfoWorld^(InfoWorld)杂志的特约编辑，也是Gibson Research Corporation ( GRC ) 的创始人，该公司是一家开发用于数据恢复和 Internet 安全的专用工具的软件开发公司。^{(software development firm that develops specialized tools for data recovery)}

Gibson 的OptOut软件于 2000 年发布，是最早的广告软件清除^{(adware removal)}程序之一。他经常与Leo Laporte一起出现在基于技术的播客和电视节目中，包括共同主持Security Now！播客。吉布森^(Gibson)关于计算机和系统安全漏洞的一些说法被其他专家淡化了，偶尔有人指责吉布森^(Gibson)可能夸大了它们的重要性。

65.杰弗里·泽德曼^{(65. Jeffrey Zeldman)}

Jeffrey Zeldman在游戏早期就出现在网络场景中，自 1995 年以来一直在发布有关网页设计的文章，其中最著名的是 A List Apart。

Zeldman是基于标准的、跨浏览器的网页设计方法的早期支持者，并通过Web 标准项目^{(Web Standards Project)}（他共同创立）帮助迫使微软^(Microsoft)和Netscape在其浏览器中支持标准。他的讲座和书籍帮助提高了对标准的认识并培训了一代网页设计师，为改善每个人的网页浏览体验做出了贡献。

Zeldman 的博客 The Daily Report 非常适合阅读他对网页设计和技术主题的评论。

64.米奇·卡普尔^{(64. Mitch Kapor)}

作为Lotus^(Lotus) development Corp.的联合创始人、总裁兼首席执行官，Mitchell^(President) Kapor是^(CEO)帮助个人^{(Mitchell Kapor)}电脑成为商务办公不可或缺的一部分的人之一。

1983 年，他创建了Lotus 1-2-3，这是一种占主导地位的电子表格软件，它迅速使Lotus 成为^{(Lotus one)}世界上最大的软件公司之一。卡普尔的势力范围扩展到了互联网^(Internet)。他是数字权利组织电子前沿基金会^{(Electronic Frontier Foundation)}( EFF ) 的联合创始人，并担任其主席^(Chairman)直至 1994 年。

他曾担任Mozilla 基金会^{(Mozilla Foundation)}主席，并且是Wikipedia Foundation顾问委员会成员^{(Advisory Board)}。他的 网站^{(web site)} 包括他目前的项目列表以及他的文章和出版物的档案；他在 2006 年关闭了他的博客。

63.史蒂夫·凯斯^{(63. Steve Case)}

Steve Case是一位网络先驱和慈善家。凯斯^(Case)是美国在线 (AOL) 的联合创始人、董事长^(Chairman)兼首席执行官^(CEO)，美国在线^{(America Online)}( AOL ) 曾经是世界上最大的互联网^(Internet)公司，也是数百万用户使用的电子邮件和网络访问的门户。2001年美国在线与时代华纳合并后，蔡斯成为^(AOL)新公司^{(Time Warner)}美国^(Chase)在线时代华纳^{(AOL Time Warner)}的董事长，并于2003年卸任。

此次合并正值 dot-com 崩溃的高峰期以及AOL影响力的减弱，通常被认为是令人失望的。凯斯通过他的^(Case)凯斯基金会^{(Case Foundation)}组织将大部分注意力转向了慈善事业  ，尽管他在 2005 年创办的公司Revolution（主要关注健康护理和健康）表明他仍然活跃在商界。

62.尼古拉斯·卡尔^{(62. Nicholas Carr)}

Nicholas Carr是一位作家和学者，他的尖锐批评在技术和Web 2.0领域掀起了波澜；^{(Web 2.0)}2007 年《连线^(Wired)》杂志的一篇文章称他为“高科技的Buzzkill 队长^{(Captain Buzzkill)}”。

Carr 使用他的博客 Rough Type 接触广泛的受众，发表他对 IT 服务作为一种标准化商品的看法，志愿Web 2.0努力的风险（维基百科^(Wikipedia)是最受欢迎的目标）取代更高质量的“专业”版本和他的恐惧谷歌对未来文化的影响。

Carr曾是《哈佛商业评论》的^{(Harvard Business Review)}执行编辑^{(Executive Editor)}，他的著作包括 IT 重要吗？^{(Does IT Matter? Information Technology and the Corrosion of Competitive Advantage)}信息技术与竞争优势的腐蚀 和 大转变：重新连接世界，从爱迪生到谷歌^{(The Big Switch: Rewiring the World, From Edison to Google)}。

61.玛丽莎·梅耶^{(61. Marissa Mayer)}

Marissa Mayer 是Google , Inc.的搜索产品^{(Search Product)}和用户体验^{(User Experience)}副总裁^{(Vice President)}。她领导产品管理团队发布了许多关键产品，包括Google 地球^{(Google Earth)}和Google 桌面^{(Google Desktop)}，她负责决定哪些孵化项目应该是引起了Google创始人的注意，并在产品准备好公开推出时引起了人们的注意。

梅耶尔^(Mayer)往往是谷歌最引人注目的高管之一，因为产品发布通常涉及出席会议和媒体采访。作为 Google 的前 20 名员工之一，也是他们的第一位女性软件工程师，Mayer曾在Red Herring、Business Week、Fortune和Business 2.0等出版物上发表过介绍。

60. 弗兰克·沃伦^{(60. Frank Warren)}

弗兰克沃伦声名鹊起的是博客现象 PostSecret。Warren将他的在线^(Warren)PostSecret项目作为一个实验性博客开始了他的在线PostSecret项目，该博客要求读者发送一张明信片，他们将在一面装饰自己，并在另一面写下他们以前从未透露过的秘密。沃伦^(Warren)随后展示了明信片。

PostSecret的独特之处在于它不是传统意义上的博客，而更像是一个社会实验/病毒式艺术项目。直到博客发布两年后，评论才在博客上启用。PostSecret的成功引起了媒体的关注，它是 2006 年和 2007 年博客^(Weblog) 奖^(Awards)中的“博客”集合，并导致出版了四本相关书籍，其中包括2007 年出版的A Lifetime of Secrets: A PostSecret Book。

59. 粘土 Shirky^{(59. Clay Shirky)}

Clay Shirky是一位作家、教授和顾问，专门研究互联网^(Internet)技术的社会和经济影响，包括分散式（例如无线）服务的兴起。Shirky 关于万维网的专栏出现在各种有影响力的出版物上，包括《华尔街日报》^{(Wall Street Journal)}、 《连线^(Wired)》 、《计算机世界^{(Computerworld)}》和《哈佛商业评论》^{(Harvard Business Review)}。

他是网络文化的频繁采访主题和会议发言人，并且是 The Colbert Report的嘉宾。 Shirky.com是他的博客，是有关感兴趣主题的频繁帖子的来源，包括P2P（点对点）、开源^{(Open Source)}和社交网络。Shirky 的最新著作《Here Comes Everyone: The Power of Organizing without Organizations》于 2008 年出版。

58. 伊藤乔伊^{(58. Joi Ito)}

Joi Ito是著名的技术专栏作家、风险投资家和社交网络技术的有影响力的支持者。Ito常驻^(Ito)日本^(Japan)，曾为包括纽约时报^{(New York Times)}、Mac World Japan和Wired在内的众多出版物撰稿。作为风险投资家，他是新兴社交网络和博客网站的投资者，包括Flickr、Six Apart、Technorati和SocialText。

Ito目前是 Creative Commons的首席执行官，并曾在ICANN、Mozilla 基金会^{(Mozilla Foundation)}和开源计划^{(Open Source Initiative)}( OSI )等其他管理机构的董事会^(Board)任职。^(Directors)作为Web 2.0^{(Web 2.0)}文化的积极参与者， Ito出现在许多社交网站上，并定期在他的博客 joi.ito.com上发帖。

57.乔尔·斯波尔斯基^{(57. Joel Spolsky)}

Joel Spolsky在^{(Joel Spolsky)}Microsoft开始了他的编程生涯，他于2000 年离开，与他人共同创立了Fog Creek Software（FogBugz的制作人），该公司同样专注于确保其运营始终以软件开发为重点，而不是像增长一样以营销为主.

该公司仍然成功，Spolsky 认为这归功于 Softcreek 保持对软件开发人员有吸引力的公司。Spolsky 在他的博客joelonsoftware^{(joelonsoftware)}上对软件开发和软件和技术公司的管理（或管理不善）的 看法 触动了全球软件工程师和以技术为重点的公司的员工，他们使他的帖子成为必读的文章。

他还写了几本书，包括《 Smart and Gets Things Done: Joel Spolsky's Concise Guide to Finding the Best Technical Talent 》 。

56.大卫·菲洛^{(56. David Filo)}

David Filo 共同创立了 Yahoo! 1995年与合伙人王杰瑞^{(Jerry Wang)}。在王^(Wang)继任首席执行官^(CEO)期间，Filo 作为“雅虎首席”的职责是指导^(Yahoo)雅虎^(Yahoo)的技术运营！网站。

Filo 的团队通过推送广告、横幅和按钮广告等创新以及对平台、基础设施和架构的巨大影响力为Yahoo!提供了大部分收入。^(Yahoo)

与杨^(Yang)一起，Filo仍然是^(Filo)雅虎^(Yahoo)最公开的面孔之一！管理团队，尽管他倾向于尽可能地留在后台。当然，作为雅虎^(Yahoo)的联合创始人，Filo是一位亿万富翁，经常出现在技术出版物中，并且需要在网络和技术会议上发言。

55. 查德·赫尔利^{(55. Chad Hurley)}

Chad Hurley是设计 PayPal 徽标的图形设计师和用户界面专家。

在PayPal工作期间，他结识了几位同事（Steve Chen和Jawed Karim），他们三人最终离开，成立了在线视频托管网站YouTube。作为 YouTube的首席执行官，赫尔利^(Hurley)主要负责其巨大的增长，并在 2006 年以 16.5 亿美元的价格将他的公司出售给了谷歌。^(Google)

Hurley一直是众多科技报道的主题，包括《华尔街日报》^{(Wall Street Journal)}、《新闻周刊》^(Newsweek)、 《时代^(Time)与商业 2.0^{(Business 2.0)} 》 （其中包括他在其 50 位当下最重要人物名单中）的报道。

54.马克·安德森^{(54. Marc Andreessen)}

很少有人能声称对马克·安德森 ( Marc Andreessen^{(Marc Andreessen)} )的早期万维网发展产生了影响。他是Mosaic^(Mosaic)的合著者，这是第一个被广泛采用的 Web 浏览器（并且被用作 Microsoft 的Internet Explorer浏览器的基础）。

Andreessen继续与他人共同创立了Netscape Communications，该公司推广了自己的Netscape Navigator网络浏览器。尽管Netscape最初在 Microsoft 上占了上风，但随着 Microsoft 的Internet Explorer成为当今使用的主要浏览器，这种情况最终发生了逆转。

安德森在 1999 年被^(Andreessen)AOL出售后不久就离开了网景，目前投资于^(Netscape)Digg、Plazes、Twitter和社交网络平台Ning等初创公司，并经常在他的博客^(blog)上发布关于他的企业的信息 。

53.布莱恩·林^{(53. Brian Lam)}

Gizmodo是Gawker Media网络的一部分，是网络上最热门的小工具博客之一；它目前正与 Engadget 展开激烈的竞争，Engadget是一个由前Gizmodo编辑创建的竞争网站。Brian Lam是^{(Brian Lam)}Gizmodo的主编，他正在引导它通过一个有趣的过渡，其中涉及酷和时髦的博客与老派新闻之间的斗争。

在 Gizmodo 在与传统媒体竞争访问采访主题和贸易展览方面取得进展的同时，Gizmodo的工作^(Gizmodo)人员仍在恶作剧（例如，在 2008 年CES 上^(CES)通过遥控器关闭参展商的显示器显示）导致组织者禁止他们和其他媒体将他们视为“真正的”记者。

52.亚当库里^{(52. Adam Curry)}

Adam Curry是一位媒体跨界明星，他在^{(Adam Curry)}MTV上以 veejay 的身份首次成名，主持Headbangers Ball和Top 20 Countdown。在MTV之后，他进入了相对较新的网络创业领域，共同创立了网站OnRamp，该网站被出售给了THINK（Curry继续担任CTO）。

他最大的声名是成为最早认识到播客潜力的人之一。他制作 了Daily Source Code，这是最早的播客之一（也是最长的播客，超过 750 集），有时被称为“Podfather”。他继续通过会议、广播节目甚至在虚拟世界第二人生^(Life)中推广他的播客业务。

51. 特里·塞梅尔^{(51. Terry Semel)}

长期在时代华纳^{(Time Warner)}任职的特里·塞梅尔( Terry Semel )离职成为雅虎的 Yahoo!兼^(Chairman)首席执行官！^(CEO)公司他在^(Inc.)雅虎^(Yahoo)的任期！被许多人认为伤害了公司，他在6年后辞职。 

塞梅尔执政的低谷之一是在谷歌成为市场主导地位之前收购谷歌的谈判失败，他批准释放^(Google)雅虎^(Yahoo)！为起诉异议人士而向中国政府提供用户信息，以及在^(User)雅虎^(Yahoo)任职期间为他带来超过 50 亿美元的补偿方案。被投资者认为表现严重落后。

50.史蒂夫·陈^{(50. Steve Chen)}

谈到处于领先地位，史蒂夫·陈^{(Steve Chen)}（Steve Chen ）在他们开始腾飞的时候已经成功地参与了三个最热门的网络公司，其中之一是作为联合创始人。作为PayPal^(PayPal)和Facebook的员工，他和几位同事离职创办了在线视频共享网站YouTube。

Chen仍然是YouTube的^(YouTube)首席技术官^{(Chief Technology Officer)}，他和他的合作伙伴于 2006 年以 16.5 亿美元的价格将 YouTube卖给了谷歌。^(Google)作为YouTube的联合创始人，Chen改变了媒体的分发和观看方式，并入选了 2007 年时代 100人^{(Time 100)}名单^(List)和商业 2.0^{(Business 2.0)}的 50 人现在最重要的名单。

49. 周约翰^{(49. John Chow)}

^{(John Chow)}由于他的网站Johnchow.com ， ^{(Johnchow.com)}John Chow已成功成为博客中最具争议的人物之一。

Chow 在TheTechZone.com取得了初步成功，这是一个庞大的（10,000 多页）计算机硬件评论网站，他声称该网站每天吸引 200,000 次页面浏览量，但他决定扩展并推出该网站，在那里他开始提供有关如何制作的建议网上钱

Chow的大部分技巧都与广告、链接和货币化内容有关，但他开始转向危险的领域：与Google博弈。为了回应Chow鼓吹违反他们的指导方针，谷歌^(Google)故意将Chow的网站埋在他们的页面排名中。目前，仅他的博客一个月就可以赚到大约 30,000 美元。

48. 约翰·巴特尔^{(48. John Battelle)}

记者和企业家John Battelle是Federated Media的^{(Federated Media)}首席执行官^(CEO)兼董事长^(Chairman)，这是一家在线广告公司，代理Boing Boing、Ars Technica和Dooce等知名博客和网站。

Battelle 的背景包括担任《连线^(Wired)》杂志的联合创始编辑，以及在MacUser杂志和LA Times任职。他是Web 2.0^{(Web 2.0)}会议的创始人和执行制片人^{(Executive Producer)}，并且仍然为自己的博客Searchblog做出贡献，他在其中撰写有关搜索引擎新闻以及他对一般网络和技术事件的看法。他对企业家精神和在线媒体的持续贡献得到了安永^(Ernst)、广告时代^{(Advertising Age)}和PCWorld^(Young)等公司的认可^(PCWorld)。

47. 奥姆·马利克^{(47. Om Malik)}

Om Malik是一名记者和博主，以对技术和计算领域的报道而闻名。他最初是福布斯^(Forbes)杂志和后来的Forbes.com的撰稿人，他还是新技术/风险投资杂志Red Herring的资深撰稿人，然后担任Business 2.0杂志的资深撰稿人。

然而， Malik真正引起关注的地方是他在Giga Omni Media旗下创建了以 Web 2.0 为主题的博客 GigaOM。GigaOM声称每月的读者人数达到 50 万，是世界排名最高的博客之一，其影响力来自PC Magazine、CNET和Technorati等公司的认可。

46. 约翰·马尔科夫^{(46. John Markoff)}

作为一名在科技写作（ Infoworld^(Infoworld)、BYTE、San Francisco Examiner、New York Times等）方面拥有悠久背景的科技记者， John Markoff发现自己处于 1990 年代计算机黑客^{(John Markoff)}Kevin Mitnick 编年史的媒体风暴中心。

马尔霍夫^(Markhoff)在逃离警察的过程中曾写过关于米特尼克^(Mitnick)的文章，然后与人合着了《Takedown》一书，批评者指责该书夸大甚至捏造了米特尼克^(Mitnick)事件的一部分。Markhoff继续为《纽约时报》报道^{(NY Times)}计算机和技术领域，他将博客与 70 年代的业余 CB 广播时尚进行了比较，在博客社区中赢得了一些恶意。

45.丹尼沙利文^{(45. Danny Sullivan)}

丹尼·沙利文（Danny Sullivan^{(Danny Sullivan)}）是另一位不为大众所知的“网络名人”。但作为搜索引擎大师，Sullivan深受业内人士推崇，他的观点受到网络高手、网络相关媒体和谷歌^(Google)等公司工程师的高度评价。

他的Search Engine Watch网站成为搜索引擎优化技术的主要集合，他还举办了一个名为Search Engine Watch的行业会议。

2006 年，Sullivan离开SEW（他在 2005 年将其出售）创建了一个名为 Search Engine Land的新搜索引擎新闻和信息网站。

44.杰森卡拉卡尼斯^{(44. Jason Calacanis)}

Jason Calacanis 是科技行业的资深人士。他在 90 年代中期出版 的《硅谷小巷记者》（ The Silicon Alley Reporter）从一份影印讲义发展为 300 页的硅谷^{(Silicon Valley)}事件报道。互联网泡沫破灭后，Calcanis转向写博客，并在Mark Cuban的投资帮助下共同创立了Weblogs , Inc.。Weblogs旗下拥有一些非常受欢迎的博客，包括Engadget。

在将博客^(Weblogs)出售给AOL 时代华纳^{(AOL Time Warner)}（继续担任CEO）之后，卡尔卡尼斯^(Calcanis)成为网景网站的总经理，在那里他为^{(General Manager)}Reddit、Digg和Flickr等热门网站招募顶级海报。他最近的创业项目Malaho.com是一个有争议的“人力”搜索引擎，引起了相当大的好奇心，并在一篇非常公开的博客文章中引发了与Dave Winer的争吵。

43. 马特德拉吉^{(43. Matt Drudge)}

作为时代^(Time)杂志 2006 年“100 位最具影响力人物”名单的另一位校友，马特·德拉吉 ( Matt Drudge ) 将通过电子邮件发送名人八卦的爱好变成了一个基于网络的丑闻网站，该网站因从传统媒体资源中窃取十年来的一些重大故事而备受赞誉。1998 年，  The Drudge Report 是第一个打破莫妮卡莱温斯基^{(Monica Lewinski)}故事的新闻媒体，这一丑闻玷污了比尔克林顿总统任期的最后几年。

从那时起，The Drudge Report经常被其他媒体引用，并继续发布名人逮捕照片、法庭文件、政治报道和突发新闻报道。Drudge Report扩展到同名的广播和电视节目，但马特目前^(Matt)专注于他的网站。

42.戴夫·泰勒^{(42. Dave Taylor)}

Dave Taylor是一位著名的技术顾问和作家。他的网站askdavetaylor.com是一个范围广泛的（从Internet基础知识到Mac或UNIX、Web设计和新手问题）的技术支持论坛，读者可以在此提交问题，Dave Taylor会回答问题。

泰勒^(Taylor)已经将他的范围从传统的网络技术扩展到视频游戏、iPod 甚至写作业务等各种主题。Dave指出，askdavetaylor.com 在 2007 年产生了近 1200 万访问者，并且在Google上与技术相关的“操作方法”搜索经常返回 askdavetaylor.com 作为排名第一的选择。Taylor还经营着另外两个受欢迎的博客，即Intuitive.com上的商业博客^{(Business Blog)}和他的 Attachment Parenting 博客。

41.凯文米特尼克^{(41. Kevin Mitnick)}

说到与互联网相关的名人人物，有名有姓。Kevin Mitnick绝对属于后者。作为一名被定罪的计算机黑客（他在监狱中度过了 5 年），米特尼克的方法是社会工程而不是暴力破解，这意味着他依赖于基于研究（例如）对人们密码的猜测，而不是运行自动黑客工具。

米特尼克^(Mitnick)在获释时与互联网访问限制作斗争，此后成立了一家计算机安全公司。^(Internet)他的 网站^(website) 是黑客的热门目标，能够破坏它被认为是黑客实力的标志。在他最近一次与网络恶名相传时，在线社区 The Well 拒绝了 Mitnick 的会员申请，这一事件在博客圈中引发了一系列帖子。

40.詹姆斯·高斯林^{(40. James Gosling)}

James Gosling是加拿大软件开发人员和计算机科学博士。^{(Computer Science Ph.D.)}在Sun Microsystems工作，担任副总裁^{(Vice President)}兼Sun Fellow。

Gosling 被公认为Java编程语言的创造者之一，因其最初的Java语言设计和其原始编译器和虚拟机的实现而受到赞誉。Gosling在他 的Sun博客上评论了^(blog)Java的当前状态。在网络文化方面，Gosling是^(Gosling)Java相关话题的常客，但他的主要贡献是技术；作为Java的创造者和传播者，他在公众面前始终处于幕后，尽管其重要性不亚于其他网络名人。

39.克里斯·皮里洛^{(39. Chris Pirillo)}

Chris Pirillo，又名“lockergnome”，是著名的计算机系统支持大师和前TechTV主持人。他经营着Lockergnome博客和一组技术支持网站。Lockergnome每年举办一次名为^{(Lockergnome)}Gnomedex的替代技术会议，该会议通常关注在线计算的前沿趋势，包括社交网络和技术能力。

Pirilllo 自己的网站chrispirillo.com提供各种意见、技术支持建议以及提示、优惠券和视频。Pirillo是各种网络技术的传播者，包括博客、在线视频、RSS、播客^(Podcasting)和Google AdSense，在他的网站上大量使用了所有这些技术。Pirillo以他的标语“我们稍后会'E' ya”而闻名，他在视频中伴随着“E”手势。

38. 里奥·拉波尔特^{(38. Leo Laporte)}

Leo Laporte是技术领域的媒体巨头。他的职业生涯包括在领先的行业出版物中担任专栏作家，并出版了一系列与计算相关的书籍，包括 你需要知道的 101 个计算机答案^{(101 Computer Answers You Need To Know)} 和 可怜的 Leo 的计算机年鉴^{(Poor Leo’s Computer Almanac)}。

但到目前为止，他最大的影响力和知名度是通过主持或共同主持一长串电视和广播技术节目，包括与Leo Laporte的实验室、技术^{(Tech Guy)}专家、互联网^(Internet)！、屏幕保护程序^{(Screen Savers)}和计算机^(Computers)上的德沃夏克^(Dvorak)。他还客串了各种节目，例如与Regis和Kelly一起生活以及World News Now。

Laporte还是网络上最成功的播客网络的创建者： 本周科技^{(This Week in Tech)}。

37.格伦雷诺兹^{(37. Glenn Reynolds)}

法学教授、大众力学特约编辑^{(Popular Mechanics Contributing Editor)}和博主格伦·雷诺兹^{(Glenn Reynolds)}在2006 年出版的著作 《大卫之军：市场和技术如何使普通人能够击败大媒体、大政府和其他巨人^{(An Army of Davids: How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government and Other Goliaths)}》中发表了他的理论，即技术使普通人成为可能人们抓住讲台发表意见，“新闻正在成为一种活动，而不仅仅是一种职业”。

Reynolds 的 Instapundit 博客已成为最广泛阅读的政治博客之一，其受欢迎程度和 Reynolds 推广公民博客的努力为他赢得了“博客之父”的绰号^(BlogFather)。

36.迈克尔·阿灵顿^{(36. Michael Arrington)}

Michael Arrington参与了许多高科技初创企业。他是Zip.ca、Pool.com、Achex和 edgio 的联合创始人。他对互联网^(Internet)、技术和企业家精神的最大影响是通过他的博客网站TechCrunch进行的。

媒体经常承认阿灵顿的影响力，包括连线^(Wired)、福布斯^(Forbes)和时代^(Time)杂志的点头，他们称他为 2008 年时代 100 强^{(Time 100)} 名单^(List)上的“网络大亨” 。凭借从研究和社交中收集到的庞大的行业联系网络和信息，Arrington 的意见或在TechCrunch附属博客或播客之一上提及新网站可能会成就或破坏该网站。

35.雅各布尼尔森^{(35. Jakob Nielsen)}

Jakob Nielsen是一位孜孜不倦的提高网站可用性的活动家。他出版了多本关于该主题的书籍，拥有与互联网^(Internet)可用性方法相关的专利，并对网站设计产生了重大影响。

Nielsen 对可用性的追求高于外观，这往往会回避花哨的图形、大量 Flash^{(Flash-heavy)}和视觉上吸引人的网站，这经常使他与平面设计社区产生矛盾。Nielsen 的网站Useit 反映了他的设计原则，仅依赖于文本和他的Altertbox专栏，自 1996 年起邮寄给订阅者，讨论当前网络可用性方面的问题。

尼尔森^(Nielsen)也因“尼尔森^(Nielsen)定律”而闻名，该定律最终指出，由于家庭网络速度的增长速度比计算机处理器速度慢，因此用户的互联网^(Internet)体验与网络带宽息息相关。

34. 马克扎克伯格^{(34. Mark Zuckerberg)}

马克·扎克伯格^{(Mark Zuckerberg)} 是社交网站Facebook.com的^{(Facebook.com)}首席执行官^(CEO)兼联合创始人。随着 Facebook 的成功，他成为了一个非常富有的年轻人，至少在纸面上是这样。基于微软^(Microsoft)以 2.46 亿美元投资该公司 1.6% 的股份，扎克伯格^(Zuckerberg)是世界上最年轻的亿万富翁之一。

为Facebook^(Facebook)增加收入机会的尝试引发了隐私问题，扎克伯格^(Zuckerberg)不得不花费越来越多的时间向用户道歉，有时通过他在Facebook 上^(Facebook)的博客。扎克伯格还因声称他提出了^(Zuckerberg)Facebook的想法以及可能来自他在大学参与的另一个项目的源代码而面临法律诉讼。尽管他目前处境艰难，但毫无疑问，扎克伯格^(Zuckerberg)已经证明社交网络是网络上最热门的趋势之一。

33.马克·贝尼奥夫^{(33. Marc Benioff)}

Marc Benioff 是CRM提供商Salesforce.com的董事长^(Chairman)兼首席执行官^(CEO)。Benioff避开了传统的基于打包软件的模型的角色，是软件作为按需服务（或SAS）的热心推动者。

他的著作 《改变世界的商业》^{(The Business of Changing the World)} 和 《富有同情心的资本主义》^{(Compassionate Capitalism)}反映了他的信念，即商业和技术可以为积极的社会变革做出贡献，他通过推出Salesforce.com 基金会^{(Salesforce.com Foundation)}（捐赠 1% 的利润和 1% 的股权）支持这一信念和 1% 的员工时间用于慈善事业）。Benioff 对技术和社会变革的贡献得到了许多出版物和组织的认可，包括《商业周刊^{(Business Week)}》 、《财富》^(Fortune)和《电子周刊》。

32. 杨致远^{(32. Jerry Yang)}

杨致远^{(Jerry Yang)} 是世界上最富有的人之一， 是雅虎的^(Yahoo)首席执行官^(CEO)兼联合创始人！公司^(Inc)_

从门户网站开始，然后添加电子邮件功能并整合 Alta Vista 的搜索引擎Yahoo！现已成为领先的互联网^(Internet)品牌之一。根据雅虎^(Yahoo)！他们的门户网站接收到的流量比Internet上的任何其他网站都多。

最近几个月，杨^(Yang)不得不处理围绕他的公司的两个重大争议：雅虎^(Yahoo)！曾向中国警方提供了持不同政见者通过雅虎^(Yahoo)发送电子邮件的 IP 地址！帐户（导致持不同政见者被捕），最近，微软^(Microsoft)收购雅虎^(Yahoo)失败！超过 450 亿美元。

31.戴夫·温纳^{(31. Dave Winer)}

Dave Winer被称为基于网络的技术和文化的固执己见和直言不讳的支持者， 他是UserLand Software的创始人、博客托管网站Weblogs.com的前所有者、 ^{(Weblogs.com)}Wired杂志的前编辑以及RSS（Really Simple ）的创建者联合^{(Simple Syndication)}）2.0。

Winer被誉为开发其他重要 Web 技术（包括SOAP、XML-RPC和 Podcasting）的先驱。他的DaveNet文章是博客的流行先驱，从 1994 年到 2004 年定期发表，并通过电子邮件分发给读者。

30.杰夫贾维斯^{(30. Jeff Jarvis)}

杰夫贾维斯^{(Jeff Jarvis)}来自新闻和娱乐背景。他曾是《电视指南》^(Guide)和《人物^(People)》的电视评论家，是《娱乐周刊》^{(Entertainment Weekly)}的创建者，并为众多报纸和期刊编辑或出版专栏。

Jarvis将重心转移到线上，担任Advance.net的总裁^(President)兼创意总监^{(Creative Director)}，并协助纽约时报^{(New York Times)}开发其About.com网站。他的博客 Buzzmachine专注于媒体和新闻项目，重点是将意见带回新闻。

2005 年，在发生一起臭名昭著的事件后， Buzzmachine的访问者翻了一番，贾维斯向^(Jarvis)戴尔首席执行官迈克尔戴尔^{(Dell CEO Michael Dell)}发表了一封公开信，抱怨他购买的“柠檬”电脑和戴尔“令人震惊”的客户服务。

29.乔纳森·施瓦茨^{(29. Jonathan Schwartz)}

作为Sun Microsystems的总裁^(President)兼首席执行官^(CEO)，乔纳森·施瓦茨^{(Jonathan Schwartz)}在科技界具有巨大的影响力。

刚到Sun时，他就参与了Java的营销，该软件已成为基于 Web 和移动应用程序的领先开发平台。施瓦茨^(Schwartz)认为，社会已经开始从信息消费过渡到人们创造想法和内容的参与阶段。

他广泛使用自己的 博客^(blog) 来讨论Sun的所有事情，包括公司更新、有趣的项目和对员工的采访，让公众以前所未有的视角了解大公司的内部运作。

28.凯文凯利^{(28. Kevin Kelly)}

凯文·凯利（Kevin Kelly^{(Kevin Kelly)} ）是在线文化的领先文化机构之一的作家、专栏作家和“资深特立独行者”（和创始执行编辑）：^{(Founding Executive Editor)}连线^(Wired)杂志。

他还参与了在线社区 The Well的推出。凯利的书《失控：机器、社会系统和经济世界的新生物学》是开创性网络电影^{(Out of Control: The New Biology of Machines, Social Systems and the Economic World)}《黑客帝国》^{(The Matrix)} 中演员的必读 书籍，对凯利^(Kelly)的采访包含在电影的一些DVD发行版中。最近，凯利^(Kelly)共同创立了Linnean Enterprise，这是一个雄心勃勃（25 年、耗资 50 亿美元）的项目，旨在识别、描述和创建所有生物物种的在线目录。

27.汤姆·安德森^{(27. Tom Anderson)}

汤姆安德森^{(Tom Anderson)}是流行的社交网站MySpace的^(MySpace)总裁^(President)和联合创始人。他作为MySpace 上^(MySpace)最知名的面孔而声名鹊起，因为他的名字在所有新创建的帐户中都显示为默认的“朋友”；在这个时间点（2008 年 7 月^{(July 2008)}），Tom拥有超过 232,000,000 个MySpace朋友。

安德森^(Anderson)的账户也被用于服务公告，只会增加他的恶名。由于所有这些曝光，安德森^(Anderson)很容易成为模仿的目标，并受到漫画、歌手、电视节目、作家和艺术家的讽刺。

Rupurt Murdoch以 5.8 亿美元收购MySpace可能帮助^(MySpace)安德森^(Anderson)摆脱了敲诈。

26.蒂姆·奥莱利^{(26. Tim O’Reilly)}

Tim O'Reilly 是 O'Reilly Media 的创始人兼首席执行官^(CEO)，该公司以出版计算机和技术相关书籍而闻名。O'Reilly 与技术界密切合作，经常处于技术变革的前沿，利用他的访问权推动他“通过传播创新者的知识来改变世界”的议程。

O'Reilly 媒体在 1998 年举办了一次名为Open Source Summit的会议，而由 O'Reilly 主办的 2005 年会议将Web 2.0一词带到了前台。Tim O'Reilly 一直是开源^{(Open Source)}和自由软件^{(Free Software)}运动的长期支持者，这一参与导致了与Amazon.com就该公司关于“一键式”购物概念的专利的争议。

25. 文特瑟夫^{(25. Vint Cerf)}

作为ICANN（互联网^{(Internet Corporation)}名称^{(Assigned Names)}与数字^(Numbers)地址分配机构）的前任主席， 文顿( ^(Chair)Vint) Cerf ^{(Vinton (Vint) Cerf )}被誉为互联网^(Internet)的创始人之一，甚至经常被称为“互联网^(Internet)之父”。

在DARPA（美国^{(US Department)}国防部高级研究计划局^{(Defense Advanced Research Projects Agency)}）期间，Cert共同设计了构成Internet架构基础的TCPI/IPMCI 数字信息服务^{(MCI Digital Information Services)}副总裁^{(Vice President)}，Cerf领导了创建MCI Mail的团队，这是第一个商业互联网^(Internet)邮件服务。

他对互联网^(Internet)的贡献为他赢得了无数荣誉和认可，包括图灵奖^{(Turing Award)}和总统^{(Presidential Medal)}自由勋章^(Freedom)。

目前，Cerf是Google的副总裁^{(Vice President)}兼首席互联网布道者^{(Chief Internet Evangelist)}。

24. 马特·卡茨^{(24. Matt Cutts)}

Matt Cutts是一名软件工程师，在Google的质量小组工作，目前他领导着Webspam 小组^{(Webspam Team)}。Cutts以引入Google 网站管理员指南^{(Google Webmaster Guideline)}以及他打击垃圾链接泛滥的努力而闻名。他是网络界的名人工程师，帮助网站管理员了解Google如何对他们的网站进行排名，同时还领导打击垃圾邮件发送者。

2006 年， Cutts成为一些争议的中心，据称他承认以^(Cutts)GoogleGuy的身份在网络相关网站上发帖。Cutts 的博客^{(Cutts’ blog)}混合了Google和搜索引擎主题材料以及一般兴趣的帖子。

23. 阿里安娜赫芬顿^{(23. Arianna Huffington)}

赫芬顿邮报^{(The Huffington Post)}是 2005 年推出的自由新闻、评论和博客网站，由于联合创始人兼总编辑阿里安娜·赫芬顿^{(Arianna Huffington)}和她的作家和撰稿人团队，它经常被媒体引用。帖子包括政治家和名人寻求发表意见的渠道的材料。

十几本书的作者，赫芬顿最近的输出没有任何打击，包括 2004 年的： 狂热者和傻瓜：赢回美国的游戏计划^{(Fanatics and Fools: The Game Plan for Winning Back America)}。赫芬顿领导的一个团体 2003 年发起的反 SUV 运动将驾驶 SUV 比作资助恐怖主义，这有助于巩固她的声誉，她继续作为评论员出现在电视上，并共同主持了几个广播节目。

Arianna Huffington于 2006 年入选《时代^(Time)》杂志的全球 100 位最具影响力人物名单。^(List)

22.科里多克托罗^{(22. Cory Doctorow)}

Cory Doctorow是一位广受欢迎的流行文化和技术评论员，是一位加拿大作家和博主，他以直言不讳的活动家/鼓动者而闻名，以推动版权法和数字版权管理自由化。

Doctorow在^(Doctorow)电子前沿基金会^{(Electronic Frontier Foundation)}工作了四年，然后于 2006 年离开从事全职写作生涯。他与人共同编辑了广受欢迎的博客Boing Boing，并维护了自己的 Craphound 网站。

Cory Doctorow在^(Down)Creative Commons许可下发布了他的几部科幻小说，包括 2003 年的《魔法王国的落魄^{(Magic Kingdom)}》^(Out)。作为Wired^(Wired)、Make和Popular Science的专栏作家，Doctorow还为其他各种在线和印刷媒体做出了贡献。

21.杰夫贝索斯^{(21. Jeff Bezos)}

杰夫·贝佐斯 ( Jeff Bezos ) 被^{(Jeff Bezos)}《时代^(Time)》杂志评为 1999 年年度人物^(Person)，他  创立了Amazon.com，通过采取一种不太可能的缓慢增长战略，带领它度过了 1990 年代后期的互联网股票崩盘，并将公司变成了一家互联网^(Internet)零售巨头。

从 1994 年作为在线图书零售商开始，Bezos（总裁^(President)、首席执行官兼^(CEO)董事会主席）^(Chairman)已将Amazon.com发展成为一家多元化的^(Amazon.com)公司^(Board)，不仅主导在线图书销售，而且还是图书销售的主要参与者。DVD^(DVDs)、CD^(CDs)、视频游戏、玩具和几乎任何其他商品。亚马逊^(Amazon)通过提供音乐和视频下载服务、附属关系、作者自出版，甚至其自己的电子书阅读器硬件平台Kindle继续扩张。

20.凯文·罗斯^{(20. Kevin Rose)}

凯文·罗斯^{(Kevin Rose)}因在TechTV和 G4 上的工作而在科技界享有盛名，其中包括主持 Attack of The Show!. 他参与了播客运动，包括非常成功的Diggnation，声称每集有 250,000 次下载，并出现在 This Week In Tech中。

不过，到目前为止，Rose最出名的是他非常受欢迎的Web 2.0网站 digg.com。社交书签网站Digg^(Digg)于 2004 年首次推出时花费了Rose几千美元，并迅速成长为Web 2.0的成功故事，并于2006年4 月登上了《^(April)商业周刊^{(Business Week)}》杂志的封面。Rose最近的冒险包括 2008 年1 月^(January)上线的社交网站 pownce.com和在线视频网络Revision3。

19. 罗伯特·斯科布尔^{(19. Robert Scoble)}

Robert Scoble被认为是创造了“spokesblogger”一词的人，他是一位成功的博主，他于 2003 年加入Microsoft，并使用他广受欢迎的个人博客 scobleizer.com 发表评论，这些评论通常比其他评论更支持微软^(Microsoft)。网站。

Scoble于 2006 年离开微软^(Microsoft)，加入Podtech.net担任媒体开发^{(Media Development)}副总裁^{(Vice President)}，并于 2008 年离开加入Fast Company，担任视频博主。Scoble帮助证明了博客作为交互式平台的价值，并有效地说明了博客对客户关系的好处。通过追求视频博客，Scoble可能处于博客下一步发展的前沿。

18.劳伦斯·莱西格^{(18. Lawrence Lessig)}

知识共享^(Commons)的创始人和电子前沿基金会^{(Electronic Frontier Foundation)}的董事会成员，法学教授 劳伦斯·莱西格（ Lawrence Lessig）已成为技术版权的核心人物，批评限制性软件专利、版权法和无线频谱所有权。

Lessig 将钱放在嘴边，Lessig 的书籍 The Future of Ideas、 Free Culture  and  Code: Version 2.0已在知识共享^(Commons)许可下免费下载。2008 年，一个Facebook群组和网站开始了“为国会起草莱西格”的推动，^(Lessig)莱西格^(Lessig)拒绝了这一建议，认为以自己作为候选人的仓促竞选会损害他支持的变革国会^{(Change Congress)}运动。

17. 盖伊川崎^{(17. Guy Kawasaki)}

Guy Kawasaki曾以^{(Guy Kawasaki)}Macintosh营销大师而闻名，他曾在Apple工作过几次，首先是Mac 宣传员^{(Mac Evangelist)}，然后是Apple Fellow。作为作家，他一直是专栏作家，出版了八本书，包括 《革命者守则》^{(Rules For Revolutionaries)}。

Kawasaki 的博客 How To Change The World因其对技术、商业、Web 2.0和其他主题的想法而广受欢迎，其中包括一个职位发布板。作为Garage Technology Ventures的董事总经理^(Director)，川崎^(Kawasaki)将注意力转向了风险投资和为初创公司提供资金。

川崎^(Kawasaki)在 2007 年宣布推出一个新的 web 2.0 网站 Truemors时声名狼藉，该网站成为了一项关于如何以低廉的成本启动网络业务的实验（川崎^(Kawaski)声称Truemors的成本刚刚超过 12,000 美元），尽管它并没有完全达到相当大的炒作。

16.布鲁斯·施奈尔^{(16. Bruce Schneier)}

Bruce Schneier完成了将密码学和计算机安全带入流行文化的不可思议的壮举。他在电影（ 《达芬奇密码》^{(The DaVinci Code)}）和情景喜剧《 人人都爱雷蒙德^{(Everybody Loves Raymond)}》中被提及， 并且在媒体和政府圈子中作为安全专家的需求量很大。

计算机网络安全公司BT Counterpane的创始人兼首席技术官^(CTO)Schneier创建了几种密码算法，并撰写了许多关于密码学和计算机安全的书籍，包括《超越恐惧：在不确定的世界中明智地思考安全》^{(Beyond Fear: Thinking Sensibly About security in an Uncertain World)}。他的免费每月通讯Crypto-Gram拥有超过 130,000 名订阅者，他的 网站^(website)是那些不仅对计算机安全问题感兴趣，而且对揭穿一般安全相关神话感兴趣的人的热门目的地。

15. 吉米威尔士^{(15. Jimmy Wales)}

“想象^(Imagine)一个世界，在这个世界上，地球上的每一个人都可以自由访问所有人类知识的总和。这就是我们正在做的事情。根据 Jimmy (Jimbo) Wales 在 2004 年Slashdot采访中的说法，这是^(Slashdot)Wikipedia背后的概念。

互联网^(Internet)已经对传统的纸质百科全书造成了影响，但 2001 年推出的威尔士在线知识库维基百科^(Wikipedia)（由用户生成、协作、同行编辑的文章组成）给了他们沉重的打击。尽管在威尔士的个人与维基百科^(Wikipedia)财务方面存在一些争议，并且每当在可疑情况下编辑维基百科条目时都存在争议，但^(Wikipedia)维基百科^(Wikipedia)已成为标准的在线研究工具，其知识库接近 250 万篇（英语^(English)）文章和约 75,000 名活跃贡献者。

14. 保罗·格雷厄姆^{(14. Paul Graham)}

Paul Graham作为第一个ASP （应用程序服务提供商）软件的联合创始人而声名鹊起^(Viaweb)，该产品开创了实用的互联网零售^{(Internet Retail)}时代。

Viaweb被卖给了雅虎！并重新命名为 Yahoo! 店铺。从那以后，格雷厄姆^(Graham)作为一名作家获得了一些声誉，他出版了几本书和一个受欢迎的个人网站paulgraham.com，在那里他发布了有助于激发垃圾邮件过滤^{(SPAM-filtering)}技术的材料等。他的散文集已作为一本名为《 黑客与画家^{(Hackers and Painters)}》的书出版。作为风险投资家，格雷厄姆的 Y Combinator为数十家公司提供了启动资金，其中包括流行的网站^(Web)reddit.com。

13. 谢尔盖·布林^{(13. Sergey Brin)}

俄罗斯出生的美国^(American)亿万富翁（地球上最年轻的亿万富翁之一）谢尔盖·布林^{(Sergey Brin)}是谷 歌（他与^(Google)拉里·佩奇^{(Larry Page)} 共同创立的公司）的技术^(Technology)总裁^(President)。

Brin与Page和CEO Eric Sc^{(CEO Eric Schmidt)} ​​hmidt一起荣幸地被PC Magazine评为^{(PC Magazine)}网络^(Web)上最重要的 50 人名单中的第一名。Brin将对数据挖掘和数据提取的痴迷转化为斯坦福大学^{(Stanford University)}的一个计算机科学项目，并将这项工作转化为很快成为网络上最受欢迎的搜索引擎。Brin经常就技术话题发表演讲，并作为嘉宾出现在众多电视节目中。

12. 克里斯·安德森^{(12. Chris Anderson)}

有影响力的以技术为中心的杂志Wired^(Wired)的主编，安德森^(Anderson)也是《长尾：为什么商业的未来卖得更多》^{(The Long Tail: Why The Future of Business Is Selling More)}一书的作者。

安德森的 长尾^{(Long Tail)} 博客允许他扩展他的理论，即由于与传统零售机会相比，任何特定利基产品的市场规模都增加了，因此互联网^(Internet)允许销售更多样化的产品以盈利。最近，《连线》杂志发表 了安德森^(Anderson)根据他即将出版的同名书撰写的文章《免费》。^(Free)

在任职期间，安德森^(Anderson)帮助提升了wired.com 的博客影响力，包括创建了 GeekDad，这是一个让他沉迷于无线电控制车辆和其他高科技“玩具”的博客。

11.蒂姆·伯纳斯-李^{(11. Tim Berners-Lee)}

尽管如今万维网几乎无处不在，但情况并非总是如此。事实上，不到二十年前，它并不存在。互联网^(Internet)已经存在了一段时间，但它主要是学术界、军事和技术极客的领域 。Tim Berners-Lee 爵士^{(Sir Tim Berners-Lee)} 是我们今天所知道的网络的焦点，他首先结合了一系列概念和技术（域名系统、TCP/IP协议、互联网^(Internet)和超文本）来创建万维网.

第一个网站于1991 年8 月^(August)上线，从那时起我们就没有回头。Berners-Lee还是万维网联盟^{(World Wide Web Consortium)}( W3C ) 的创始人和^(W3C)董事^(Director)，该组织的任务是创建 Web 标准。

10.拉里佩奇^{(10. Larry Page)}

作为谷歌^(Google)的两位创始人之一 ，拉里佩奇^{(Larry Page)}帮助设计了最初的谷歌^(Google)搜索引擎，并且是该公司的第一任首席执行官^(CEO)。

随着Google开始发展壮大，佩奇^(Page)不再担任CEO（由技术资深人士Eric Sc​​hmidt担任），担任产品^(Products)总裁^(President)一职。

Page与Schmidt和联合创始人Sergey Brin一起负责Google的日常运营，该公司目前在全球拥有 10,000 多名员工。Page与Brin和Schmidt一起被PC Magazine评为^{(PC Magazine)}网络^(Web)上最重要的 50 人名单中的第一位。

9.埃里克施密特^{(9. Eric Schmidt)}

Eric Sc​​hmidt 博士^{(Dr. Eric Schmidt)}被PC Magazine评为^{(PC Magazine)}网络^(Web)上 50 位最重要人物（与谷歌^(Google)高管拉里佩奇^{(Larry Page)}和谢尔盖布林^{(Sergey Brin)}一起）中的第一名，他在科技行业拥有漫长而有影响力的职业生涯。他曾担任重要职务的公司包括Sun Microsystems（首席技术官^(CTO)和JAVA开发负责人）和Novell（首席执行官^(CEO)）。

2001 年，他被聘为谷歌^(Google)董事会^(Board)主席^(Chairman)兼首席执行官^(CEO)。 此外，施密特^(Schmidt)于 2006 年加入 Apple 董事会，使他成为周围两家最具影响力的科技公司的重要成员。^(Directors)施密特^(Schmidt)帮助谷歌^(Google)继续快速发展，使他成为世界上最富有的人之一。

8.斯科特亚当斯^{(8. Scott Adams)}

漫画家斯科特·亚当斯（Scott Adams ）根据自己在高科技公司工作的经历，对^{(Cartoonist Scott Adams)}Dilbert触动了神经，这是一部关于白领工人在小隔间农场劳作的广为流传的漫画。

Dilbert产生的流行文化术语包括“尖头发老板”和“Nerdvana”。 dilbert.com已经发展成为一个目标站点，其中包含每日卡通片和其他内容，包括Dilbert小部件、动画和混搭。利用Web 2.0社交方面的优势，读者可以对漫画进行投票和排名。

Adams 的博客 dilbertblog.typepad.com 独立于Dilbert漫画帝国，让Adams能够在从政治到环境和流行文化的广泛主题上运用他的尖刻机智。

7.马克库班^{(7. Mark Cuban)}

美国亿万富翁马克·库班^{(American Billionaire Mark Cuban)}将软件转售业务 ( MicroSolutions ) 出售给Compuserve，用所得资金资助Broadcast.com，然后将其出售给雅虎！以 59 亿美元收购雅虎！股票。库班^(Cuban)随后买下了达拉斯小牛队的 NBA^{(Dallas Mavericks NBA)}球队。

他仍然对媒体分发感兴趣，并且是高清视频的坚定支持者；他目前是HDNet的^(HDNet)主席^(Chairman)，也是 2929 Entertainment的一部分，该公司在 2006 年成为第一家同时在影院和DVD上发行电影（Bubble）的制作公司，从而成为新闻。Cuban 的 blogmaverick.com 为他提供了一个讲坛，让他能够就他最关心的话题（包括视频、电视和小牛队^(Mavericks)）接触大众。

6.克里斯·克罗克^{(6. Chris Crocker)}

如果您最近在电脑附近，您可能已经看过或听说过臭名昭著的“LEAVE BRITNEY ALONE!”视频，克里斯·克罗克（Chris Crocker ）将第一个视频发布到他的MySpace页面上，而第二个视频则发到了YouTube 上^(YouTube)。回应媒体对^(Response)布兰妮斯皮尔斯^{(Britney Spears)}的强烈反对，特别是她在 2007 年MTV 音乐视频奖^{(MTV Music Video Awards)}的“复出”表演后遭受的严重虐待。

克罗克^(Crocker)的视频以超凡的表演为特色，迅速成为 YouTube 上观看次数最多的剪辑之一，并让克罗克^(Crocker)一举成名。他出现在一系列电视节目中，包括各种新闻节目，霍华德·斯特恩秀^{(Howard Stern Show)}和吉米·金梅尔直播^{(Jimmy Kimmel Live)}，并在《连线^(Wired)》杂志上获奖。“别管布兰妮^{(LEAVE BRITNEY ALONE)}！” 启发了数百个模仿视频、评论视频，并证明了 YouTube 对病毒式内容分发的有效性。

5.赛斯·戈丁^{(5. Seth Godin)}

Seth Godin是畅销书作家和演说家。他的 博客是^(blog)Internet上最受欢迎的博客之一，主要关注思想如何传播和许可营销。赛斯的营销思想描述了一个强大的消费者，由于互联网^(Internet)，他们不再受制于电视垄断。

遵循这一理念，他于 2005 年创建了Squidoo，这是一个社交网络，用户可以在其中分享他们对不同主题的建议或专业知识。如果没有提到赛斯的想法，就很难访问任何与营销相关的网站。

他也是先驱在线营销公司Yoyodyne的联合创始人。^(Yoyodyne)Yoyodyne被卖给了雅虎！1998 年，Seth 成为这家搜索公司的许可营销副总裁。^{(Permission Marketing)}

4.米歇尔马尔金^{(4. Michelle Malkin)}

Michelle Malkin是一位博主、专栏作家和政治评论员。她在福克斯新闻频道^{(Fox News Channel)}等广播和电视节目中多次客串，但也许是通过她的博客，她最闪耀。

尽管声称她“生来就是一个墨迹斑斑的可怜虫”， 但MichelleMalkin.com是^{(MichelleMalkin.com)}互联网^(Internet)上最受欢迎的保守派政治博客之一。她的文章经常被其他媒体提及，包括一些主流出版物，这说明了博主在新媒体领域所扮演的重要角色。

2007 年，全国共和党参议院委员会^{(National Republican Senatorial Committee)}将马尔金^{(Malkin one)}评为该国最好的保守派博主之一。几年前，随着博客的成功，她还创立了Hot Air广播网络。

3. 贝佩格里洛^{(3. Beppe Grillo)}

这位意大利喜剧演员和活动家因其政治讽刺而闻名。在他的电视节目中，他会直接攻击腐败的政客，并揭露金融丑闻。他对政客和商人都感到非常不舒服，以至于在 80 年代后期，他在意大利^(Italy)被赶出电视台

不过，电视禁令并没有让格里洛^(Grillo)沉默。他继续在全国各地的剧院演出，并于 2003 年创办了博客 BeppeGrillo.it。成功是立竿见影的，今天他的博客是Technorati^(Technorati)的全球 10 大最受欢迎的博客之一。这在数字上意味着什么？好吧，他的帖子平均收到超过 1,000 条评论。

在其他绝妙的噱头中，2005 年，他在一家全国性报纸上买了一整页广告，并用它来要求意大利^(Italy)银行行长^(Bank)（他卷入了几起丑闻）辞职。

2.佩雷斯希尔顿^{(2. Perez Hilton)}

利用公众对名人八卦似乎永无止境的兴趣，Mario Armando Lavandeira Jr.开始以化名Perez Hilton写博客（他的昵称来自社交名流和专业名人Paris Hilton）。他在几个月内一举成名，很快就推出了PerezHilton.com，他声称每天的页面浏览量超过 800 万。

内容趋向于青少年，但佩雷斯^(Perez)通过发布名人照片和评论获得了大量观众；有些甚至被他的角、药物残留物或其他物体的“涂鸦”所装饰。争议^{(Controversy)}围绕着希尔顿^(Hilton)，不仅因为他评论的性质，还因为他被指控非法复制其他网站的照片，以及他怀疑自己是同性恋的名人“郊游”的习惯。

1. 提拉龙舌兰酒^{(1. Tila Tequila)}

Tila Tequila是^{(Tila Tequila)}Tila Nguyen的艺名。作为花花公子^(Playboy)的模特，Tequila很快就受到了^(First)欢迎^(Tequila)，很快就出现在Maxim和Stuff等其他杂志上，并开始录制音乐并出现在包括 VH1 的Surviving Ted Nugent和Identity在内的真人秀节目中。在Identity上，她声称拥有超过一百万的MySpace朋友。

一个真人秀节目《A Shot At Love With Tila Tequila》中有 20 名参赛者（男性和女性）争夺 Tila 的感情，这种组合在保守派基督徒^(Christians)中引起了相当大的争议。她以自我推销的力量而闻名，她的网站 tilashotspot.com鞭打她的音乐、视频、销售照片，甚至推销她自己的时装系列。

TechCult’s Top 100 Web Celebrities (2022)

As the web goes mainstream, a brand new group of celebrities is emerging. The 100 people уou will find below are shaping the future of the Internet (most for the better, some for the worse…), and as a consequence, they are right undеr the ѕpotlight.

We gathered around 200 potential names and queried them on Google to see how many results they would generate. Some minor adjustments were made, and the 100 names with the highest number of results were profiled (as you can see it is not our fault that Chris Crocker ended at the 6th position!)

Celebrities that became famous prior to the explosion of the Web were not included. Hence you will not find the likes of Steve Jobs or Bill Gates, despite our acknowledgment that they are also influencing the Internet.

TechCult’s Top 100 Web Celebrities

100. Alex Tew

College can be expensive, and students can be incredibly imaginative; put the two together and you will come up with some pretty unusual methods of earning tuition money.

That’s exactly what Alex Tew did to create his Million Dollar Homepage project. Starting in August, 2005, Tew began selling blocks of pixels on his page. Buyers could use the space for advertising or whatever they wished. Word of the project spread and soon Tew was getting coverage in mainstream magazines.

After a month, he had sold over $150,000 worth of space and by January, 2006, he had exceeded the one million dollar mark.

99. David Sifry

David Sifry is known primarily for having founded Technorati, a search engine that indexes over 100 million blogs (112.8 million blogs and 250 million pieces of tagged social media as of May 22, 2008).

In addition, Technorati tracks blog traffic and link stats, and its ranking system can mean bragging rights for sites (called the Technorati Top 100).

Silfry is an Open Source proponent, and is a frequent speaker on the subjects of web technology, wireless and blogging. In addition, he’s frequently interviewed or quoted in tech and business magazines, including The Guardian and The Economist.

98. Richard MacManus

Richard MacManus is the founder of Read/WriteWeb, a blog about technology issues and Web 2.0 developments that has been rated as one of the world’s 50 most popular blogs (by Technorati).

The blog also generates over 600,000 page views every month, and has around 220,000 RSS subscribers.

The impact of MacManus’ writing and Read/WriteWeb has been recognized by PC Magazine and other mainstream publications.

Prior to his blogging career, MacManus was a researcher, analyst and author, writing for ZDNet; he still consults for various technology companies, primarily those based in Silicon Valley.

97. Jeff Atwood

Jeff Atwood’s blog CodingHorror.com is a popular choice for those interested in web development and software programming in general. Atwood’s site is full of tips and commentary on how not to code, as well as programming advice.

Online since 2004, Atwood has a dedicated audience (over 60,000 RSS subscribers) and significant site traffic, estimated at over half a million unique visitors per month.

Jeff Atwood has recently joined up with Joel On Software Spolsky to create a new programming resource site, stackoverflow.com, currently under development.

96. Amanda Congdon

Amanda Congdon is best known as the popular anchor, co-producer and co-owner of Rocketboom, one of the most widely viewed video blogs on the web. She stayed with the show from 2004 through 2006.

Beginning with 700 viewers when she was hired by founder Andrew Michael Baron, Congdon grew Rocketboom’s audience for the three minute video clips to a reported 130,000 viewers per day. Congdon left Rocketboom in July of 2006 under controversial circumstances: she said she had been fired by Baron, while Baron’s claimed she left for showbiz opportunities.

Congdon has since made a number of guest appearance on TV shows and participated in other web-based projects, including the blog AmandaAcrossAmerica.com. She blogs and lists her current projects at AmandaCongdon.com.

95. Drew Curtis

Fark.com, started in 1999 by Drew Curtis, is a social news aggregator web site. Fark readers submit links to interesting (and/or controversial) items from other web sites and Fark administrators choose whether to promote these to the Fark.com front page; the items are tagged so they can be divided into related forums.

Readers comment on the stories and the traffic directed to linked pages from the Fark.com front page has been known to crash those sites’ servers due to excessive load; an effect known as being “farked.”

Curtis’ first book, It’s Not News, It’s FARK: How Mass Media Tries To Pass Off Crap As News was published in 2007.

94. Bob Parsons

Bob Parsons’ original involvement in the technology field was as the creator of MoneyCounts, a home accounting software package that he released in 1984. After diversifying into religious software (Bible-searching, Christian clip art, etc…), he sold his company to Intuit in 1994.

Parsons turned to the Internet and in 1997 founded Go Daddy, an Internet registrar and web-hosting firm. With three registrars under the company umbrella, including GoDaddy.com, Go Daddy is by far the dominant player in the industry, and the largest ICANN-accredited registrar.

Go Daddy has become a player in the ongoing evolution of Internet policies, to the point of becoming involved in political lobbying with the US government.

93. Judson Laipply

A comedian and motivational speaker, Judson Laipply posted a video on YouTube in 2006, looking for his fifteen minutes of Internet fame.

As it turned out, that video, The Evolution of Dance, was forwarded everywhere and became the most popular video on YouTube: most viewed of all time and most commented of all time. As of May, 2008, it has been viewed nearly 86 million times and nearly 160,000 people have left comments. Of course it has also spawned a series of imitators and send-ups.

Laipply keeps the video front and center on his web site, The Evolution of Dance, which has become a commercial portal offering EOD shirts and motivational speaking bookings by Laipply.

92. Mitchell Baker

Mitchell Baker”s title inside the Mozilla Foundation is quite unique: Chief Lizard Wrangler. Translated it should mean Chairperson. She runs the business side of both the Mozilla Foundation and the Mozilla Corporation (the subsidiary), and she is also responsible for the vision that the organization is pursuing.

Back in 1994 Baker was already involved with Netscape Communications, where she was in charge of the intellectual property protection department.

Given the enormous importance that the Mozilla Foundation is taking in recent years, Baker was included in the Time”s 100 most important people in the world list (2005). You can read more about her opinions and the inside activities of Mozilla on her personal blog.

91. Mark Frauenfelder

Mark Frauenfelder is someone who successfully plays in both print and web media, apart from being a talented illustrator.

Frauenfelder is probably best known on the web as the co-founder of the blog Boing Boing, based on bOING bOING magazine, which he also co-founded. He’s been a print columnist with a wide range of publications, including Playboy, The New York Times Magazine and Wired (where he was an editor for 5 years).

He is currently Editor-In-Chief of Make magazine. Frauenfelder wrote and illustrated a science book aimed at kids called The Mad Professor, and recently released the book Rule The Web: How To Do Anything And Everything on the Internet- Better, Faster, Easier.

90. Sarah Lacy

Sarah lacy is a bi-weekly columnist for Business Week magazine and the co-author of that magazine’s Kevin Rose cover story. She also co-hosts Yahoo’s Tech Ticker web show.

Lacy can be a bit of a target –her good look have earned resentment on some fronts, despite ten years of tech industry reporting- and at the SXSW conference in 2008, things came to a head when the audience turned on her while she interviewed FaceBook CEO Mark Zuckerberg on stage.

Lacy’s book Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0 was released in May, 2008. She blogs regularly at Sarah Lacy.com.

89. Jason Kottke

Jason Kottke is a long-time blogger, “Bloggie” Lifetime Achievement award winner and former web designer. Kottke’s design work has been recognized in The New York Times and Forbes and a font he designed (silkscreen typeface) has been used by Volvo, MTV and Adobe.

He began blogging in 1998 and kept at it, with a 2000 profile in the New Yorker helping to introduce the idea of blogging to the general public. 2004 saw a rough patch when Kottke’s blog, kottke.org, broke the news of Ken Jennings’ Jeopardy loss, including the question he answered incorrectly –the network was not amused. In 2005, Kottke experimented with asking readers to make donations to support his blog, reporting that 1450 micro-patrons had contributed nearly $40,000.

88. Xeni Jardin

Xeni Jardin is a blogger and somewhat of a technology and digital culture media personality, making frequent appearances on Internet celebrity lists.

She holds the high profile position of co-editor at the blog Boing Boing , and contributes material to Wired, wired.com, Make, Popular Science, Playboy, and editorial pieces for the New York Times and Los Angeles Times.

She is a correspondent for NPR radio show Day to Day and has put in guest appearances as a technology commentator on ABC, CNN, Fox, G4TechTV and BBC5 radio. Jardin also appears as the co-host of Boing Boing’s daily web-based video show BoingBoingtv.

87. Ryan Block

As Editor-in-Chief of technology blog Engadget, Ryan Block has considerable influence in how computer, home electronic and technology-related products in general are received. To gain some perspective of how much influence a leading technology blog can have, consider that a 2007 Engadget post by Block about a possible iPhone and OSX release delay, based on a faked Apple e-mail, drove down Apple’s share price by 2.2% within a matter of minutes.

Block is a frequent guest on tech-related shows, including appearances on Cranky Geeks, CNET, Attack of the Show and others. Block is currently involved in a relationship with popular web media personality Veronica Belmont, a fact he mentions frequently on his personal blog.

86. Markos Moulitsas

Markos “kos” Moulitsas is an author and blogger. He founded and is the main author of the well-known political commentary blog Daily Kos. With a membership of over 125,000 registered readers and postings by prominent Democratic political figures including Jimmy Carter, John Kerry and Nancy Pelosi, Daily Kos currently attracts 600,000 daily visitors.

Moulitsas parlayed his web prominence into a regular Newsweek column and has co-authored the book Crashing the Gate: Netroots, Grassroots, and the Rise of People-Powered Politics. He placed third in a Forbe’s list of web celebrities and ranked 26th in a PC Magazine list of the Most Important People on the Web.

85. Janus Friis

A self-described “disruptive Internet entrepreneur,” Janus Friis is the co-founder (with Niklas Zennstrom) of the Peer-to-Peer (P2P) KaZaA network and went on with Zennstrom to co-found Internet telephony company Skype, investment company Atomico and P2P video distribution system Joost.

Along with Zennstrom, Friis is considered to be behind many of the most significant technological shifts on the Internet and has been named to lists of important contributors compiled by cnn.com and Time magazine.

Friis blogs occasionally at janusfriis.net and is frequently profiled in both online and print media.

84. Jack Ma

Jack Ma was one of the first Chinese to realize the potential of the Web. As soon as he managed to grab an Internet connection, he started building websites for Chinese companies.

In 1999 he hit a home run founding Alibaba.com. The site works as a business to business marketplace, and it became successful in connecting foreign companies to Chinese ones. The popularity of the website grew so much that in 2005 Yahoo! decided to purchase 40% of it, offering in exchange US$1 billion plus the assets of Yahoo! China.

In November of 2007 Alibaba.com was listed on the Hong Kong Stock Exchange, raising a total of US$1.5 billion. It was the second largest IPO for an Internet company, after Google.

83. Bram Cohen

The motion picture industry watched the havoc that Napster and other sharing networks wreaked on the music business and realized the same thing could happen to them when technology and bandwidth caught up to the much larger video file sizes. Bram Cohen co-founded BitTorrent in 2002 and the game was on.

Cohen’s BitTorrent protocol facilitates distribution of large files by breaking them into smaller pieces, with multiple recipients and sharers all swapping file bits instead of a single host server distributing an entire file. From a copyright enforcement perspective, BitTorrent means tracking and shutting down a single file uploader has little or no impact on file availability.

82. Philip Rosedale

Philip Rosedale (also known by his Second Life avatar’s name Philip Linden) is the founder and CEO of Linden Lab, creator of virtual world Second Life. Second Life claims to have over 2 million subscribers and has become an important point of contact for real-life personalities and organizations that establish a Second Life presence to interact with subscribers.

With the runaway success of Second life, Rosedale’s contribution to online society has been noted in Business 2.0, USA Today and Time magazine. Rosedale’s career prior to founding Linden Labs includes serving as Vice President and CTO at RealNetworks, where he launched a series of computer media products including RealVideo.

81. Steve Pavlina

The founder, CEO and software developer for award winning shareware game company Dexterity Software, Steve Pavlina was originally known for developing engaging computer games and for his work on behalf of the Association of Shareware Professionals (ASP).

In 2006, Pavlina turned from game development to his blog on personal development, StevePavlina.com . On his site, Pavlina describes himself as “perhaps the most intensely growth-oriented individual you will ever meet,” and claims his site to be the world’s most popular personal development site, with over 1.8 million visitors per month. In a 2007 interview, Pavlina notes that his blogging generates nearly $40,000 per month in earnings.

80. Gina Trapani

Gina Trapani is a tech writer, author and freelance web developer. Her most visible role is as Lead Editor for Gawker Media’s personal productivity blog Lifehacker, a role that has also spawned the books Upgrade Your Life: The Lifehacker Guide to Working Smarter, Faster, Better and Lifehacker: 88 Tricks to Turbocharge Your Day.

Lifehacker is one of the most popular blogs on the web, with its 2006 readership estimated at 7 million page views per month and over 100,000 RSS subscribers; Lifehacker has received accolades from CNET, Wired, Time and others.

Articles written by Trapani have appeared in prominent publications, including Wired, Popular Science, PC World and MacWorld, and she has been profiled by the likes of The Wall Street Journal.

79. Anil Dash

An early blogger, Anil Dash is Vice President and Chief Evangelist for blogging software giant Six Apart. This position involves helping popularize blogging through appearances at various events and promoting Six Apart products, including Movable Type and TypePad.

Dash gained some public notice by winning a 2004 contest to take the top position in a Google search for the term “nigritude ultramarine”; while many competitors resorted to extreme search optimization methods, Dash simply posted a blog post on the subject and asked readers to link to his post. His writing on web culture has been featured in Wired and the Washington Post and he has appeared as a guest on a variety of shows. Anil Dash blogs at dashes.com.

78. Brad Fitzpatrick

A software engineer, Fitzpatrick (or bradfitz) is best known as the creator of LiveJournal, a blogging virtual community with accompanying Open Source server software; part of his Danga Interactive company, which he sold to blogging software company Six Apart in 2005.

Fitzpatrick took the position of Chief Architect with Six Apart, but left the company in 2007 for a position with Google. A supporter of the Open Source movement, Fitzpatrick is responsible for the development of other projects including MogileFS, Djabberd and Perlbal. Fitzpatrick’s web site bradfitz.com serves as a central hub for his presence on the web, including FaceBook, MySpace and Twitter pages.

77. Veronica Belmont

Veronica Belmont is a journalist, media personality and host or co-host of a slew of technology industry-themed podcasts, shows and videos. She was also named to a Sexiest Geek list.

Belmont originally joined CNET as a producer and sound engineer, but soon grew beyond her background role and began making appearances, eventually co-hosting CNET podcasts including MP3 Insider and CRAVE Gadget Blog. Leaving CNET for Mahalo in 2007, she hosted her own video show, Malaho Daily.

In 2008, she left Malaho for Revision3, where she is now co-host of Tekzilla. Besides her full-time gigs, Belmont has been in high demand as a guest on other shows and podcasts, putting in dozens of appearances over the past several years.

76. Matt Mullenweg

One of the individuals who has been quietly enabling and strengthening the presence of blogging since 2002, Matt Mullenweg has been involved with a host of blogging services, tools and software companies, and has been at the forefront of a battle to curb splogs (computer generated blog comments that link to fake, advertising blogs).

He was a co-founder of WordPress, The Global Multimedia Protocols Group, Akismet (a splog-blocking service), worked for CNET, and most recently, co-founded the company Automattic. Mullenweg was named to PC World’s 50 Most Important People on the Web list in 2007. His blog can be read at ma.tt.

75. Darren Rowse

Darren Rowse has proved that bloggers can be successful not only from a readership perspective, but also financially. ProBlogger and Digital Photography School, his digital photography site, are estimated to generate over 50,000 page views per day between them and generate in excess of $20,000 per month in advertising revenue.

ProBlogger, which offers blogging tips and advice, is often cited as one of the web’s top blogs. Rowse outlined his methods as co-author of the book ProBlogger: Secrets For Blogging Your Way To A Six-Figure Income, as well as teaching a similarly-themed course. Rowse is also co-founder and VP of Blogger Training for blog network b5media.

74. Ze Frank

Hosea Jan Frank (aka Ze Frank), is performance artist, famous for his year-long, The Show With Ze Frank, daily video blog. Frank gained recognition in 2001, when “How To Dance Properly,” created as a party invitation for his friends, became a runaway viral video, generating millions of hits.

The Show With Ze Frank received thousands of visitors daily and featured a Friday segment where Frank performed routines scripted by viewers via a wiki. Frank was recognized with a 2002 “webby” award and recognition for The Show at the 2007 SXSW festival.

He’s received coverage in the mainstream media and multiple invitations to speak at the TED conference. Frank’s blog, zefrank.com remains a popular site for his humorous commentary and impressive collection of links to online games, videos and time wasters.

73. Merlin Mann

Writer and productivity guru Merlin Mann has carved a niche for himself as a motivational “productivity” speaker and a dispenser of advice through his popular 43 Folders site.

Concentrating on personal productivity and “life hacks,” 43 Folders draws an estimated 2.5 million unique visitors per year and its RSS feed is downloaded 100,000 times daily. Mann has written articles for technology and cultural publications including Make, Wired, MacWorld and Popular Science and contributes to productivity and Mac-oriented podcasts.

His productivity talks appeal to the technology crowd and he’s been a featured speaker and influential companies such as Apple, Yahoo! and Google. (Photo by Graham)

72. John C. Dvorak

John Dvorak is probably responsible for instigating more Mac vs. Windows flame wars than any other pundit thanks to years of inflammatory and generally anti-Mac posts. Dvorak has been a force in technology and computer commentary for decades, including stints as Editor at Infoworld; columns with Forbes, MacUser, PC World; and his current column at PC Magazine. He has also authored a dozen books and written for numerous newspapers.

His personal blog still hits on technology-themed topics, but he also picks up on pop culture and general interest stories. Besides his writing gigs, Dvorak contributes to a number of video podcasts including Cranky Geeks and This Week in Tech (which claims 500,000 listeners), hosted Silicon Spin on TechTV and is a frequent technology commentator on CNBC.

71. Steve Rubel

Steve Rubel is a Public Relations expert (or “digital marketer,” as he describes himself) and an evangelist for using corporate blogs as an effective PR medium. His own blog, Micro Persuasion, was launched in 2004 and offers thoughts and advice about technology’s impact on business, culture, media and marketing.

Rubel gained some public attention with the Wal-Marting Across America blog, which followed a couple who drove an RV across the US , parking the vehicle overnight in Wal-Mart parking lots. Rubel is currently SVP, Director of Insights for Edelman Digital and his successful leverage of coporate blogging has led to recognition in technology and business-related media, including Forbes.com, PC Magazine and Media Magazine.

70. Nick Denton

In the blogsphere, there are a multitude of personal blogs, corporate blogs and there are the blogs belonging to a parent media group. Gawker Media, founded and owned by Nick Denton, is one of those umbrella online media organizations and its stable of blogs include some of the most popular on the web: Gizmodo, io9, Consumerist, Lifehacker, and Gawker, among others.

Denton took over as the Managing Editor of flagship blog Gawker.com in 2008, following a tumultuous year that saw multiple editors leave. Gawker, which is a New York entertainment and culture-focused blog, has also seen controversy over its “Gawker Stalker” feature, a GoogleMaps mashup that plots the location of celebrities as spotted and reported by Gawker readers.

69. Craig Newmark

Craig Newmark dealt many publications a knock-out punch with the launch of his Craigslist web site. While traditional newspapers rely on classified advertising as a major source of revenue, Craiglist allows users to post ads for free, charging only for job postings.

With a presence in most major cities in the US and significant worldwide growth, Craigslist has become the market leader in classified advertising and one of the highest traffic web sites in the world (reportedly 9 billion page views per month). eBay purchased a stake in Craigslist in 2004, but the two companies engaged in legal action against each other in 2008, trading accusations over unfair competition. Newark is an advocate of keeping web services free, remains active in the day to day operations of Craigslist and blogs regularly.

68. Niklas Zennstrom

Niklas Zennstrom is a leader in the field of Peer-to-Peer (P2P) web technologies. His first major venture was as co-founder of the KaZaA (or kaazaa) Network, a technology which had significant impact on enabling the file sharing (especially of MP3s) that had become one of the Internet’s big things; the company attracted its fair share of copyright-related lawsuits.

Zennstrom is also co-founder of Internet telephony company Skype, which was purchased in 2005 for over $2.5 billion by eBay. Zennstrom is now involved in his latest start-up, Joost, an advertising-supported P2P video distribution system for which Zennstrom has been negotiating content deals with numerous entertainment companies, including MTV, Paramount, CBS and the National Hockey League.

67. Meg Whitman

Meg Whitman was the President and CEO of eBay from March 1998 to March 2008. Under her command, the online auctions website managed to maintain its leadership, despite the attack of other Internet companies like Amazon and Yahoo!.

Whitman also contributed to the successful acquisition of PayPal in 2003, and to the somewhat successful acquisition of Skype in 2005.

Her networth is estimated at over US$1 billion, and she made it to the Time”s 100 most important people list on several years.

66. Steve Gibson

The Internet is full of shadowy figures who constantly test the vulnerability of sites and data. Steve Gibson is an expert on these people, the system hackers and software crackers. He is a Contributing Editor to InfoWorld magazine and founder of Gibson Research Corporation (GRC), a software development firm that develops specialized tools for data recovery and Internet security.

Gibson’s OptOut software, released in 2000, was one of the first adware removal programs. He has appeared frequently on tech-based podcasts and TV shows with Leo Laporte, including co-hosting the Security Now! podcast. Some of Gibson’s claims about computer and system security vulnerabilities have been downplayed by other experts, with occasional accusations that Gibson may have been inflating their significance.

65. Jeffrey Zeldman

Jeffrey Zeldman was on the web scene early in the game, and has been posting about web design since 1995, most notably on A List Apart.

Zeldman was an early proponent of a standards-based, cross browser approach to web design and through the Web Standards Project (which he co-founded), helped to pressure Microsoft and Netscape into supporting standards in their browsers. His lectures and books have helped to increase awareness of standards and to train a generation of web designers, contributing to an improved web browsing experience for everyone.

Zeldman’s blog, The Daily Report is a good read for his commentary on web design and technology topics.

64. Mitch Kapor

As co-founder, President and CEO of Lotus development Corp., Mitchell Kapor was one of the people who helped make the personal computer an integral part of the business office.

In 1983, he created Lotus 1-2-3, the dominant spreadsheet software that rapidly made Lotus one of the world’s biggest software companies. Kapor’s sphere of influence spread to the Internet. He was a co-founder of digital right organization the Electronic Frontier Foundation (EFF), serving as its Chairman until 1994.

He has chaired the Mozilla Foundation and belongs to the Advisory Board for the Wikipedia Foundation. His web site includes lists of his current projects as well as an archive of his articles and publications; he shut down his blog in 2006.

63. Steve Case

Steve Case is a web pioneer and philanthropist. Case was co-founder, Chairman and CEO of America Online (AOL), once the world’s largest Internet company and the gateway to e-mail and web access used by millions of subscribers. After AOL merged with Time Warner in 2001, Chase became chairman of the new company AOL Time Warner, stepping down in 2003.

The merger came at the height of the dot-com meltdown as well as dwindling AOL influence and has generally been considered a disappointment. Case has turned much of his attention to philanthropic causes through his Case Foundation organization, although his 2005 start-up, Revolution (primarily heath care and wellness-focused), shows he is still active in the business world.

62. Nicholas Carr

Nicholas Carr is a writer and scholar who has raised waves in the technology and Web 2.0 worlds with his pointed criticism; a 2007 Wired article referred to him as “high tech’s Captain Buzzkill.”

Carr uses his blog Rough Type to reach out to a wide audience, posting his thoughts on IT service as a standardized commodity, the risk of volunteer Web 2.0 efforts (Wikipedia being a favorite target) supplanting higher quality, “professional” versions and his fear of Google’s influence on future culture.

A former Executive Editor with The Harvard Business Review, Carr’s books include Does IT Matter? Information Technology and the Corrosion of Competitive Advantage and The Big Switch: Rewiring the World, From Edison to Google.

61. Marissa Mayer

Marissa Mayer is the Vice President of Search Product & User Experience at Google, Inc. She has led the product management group through a number of key product releases, including Google Earth and Google Desktop and it is her responsibility to decide which incubating projects should be brought to the attention of Google’s founders and when products are ready for public introduction.

Mayer tends to be one of Google’s most visible executives, since product launches typically involve appearances at conferences and media interviews. One of Google’s first 20 employees and their first female software engineer, Mayer has been profiled in publications such as Red Herring, Business Week, Fortune and Business 2.0.

60. Frank Warren

Frank Warren’s claim to fame is the weblog phenomena PostSecret. Warren started his online PostSecret project as an experimental blog that asked readers to send in a postcard which they were to decorate themselves on one side, and write a secret they have never revealed previously on the other. Warren then displayed the postcards.

PostSecret was unique in that it wasn’t a blog in the traditional sense, but more a social experiment/ viral art project. Comments weren’t even enabled on the blog until two years after it launched. The success of PostSecret brought it media attention, a collection of “bloggies” in the 2006 and 2007 Weblog Awards and led to the publication of four related books, including A Lifetime of Secrets: A PostSecret Book, released in 2007.

59. Clay Shirky

Clay Shirky is an author, professor and consultant who specializes in the social and economic impacts of Internet technologies, including the rise of decentralized (e.g. wireless) services. Shirky’s columns about the world wide web have appeared in a wide range of influential publications, including The Wall Street Journal, Wired, Computerworld and The Harvard Business Review.

He is a frequent interview subject and conference speaker on web culture and was a guest on The Colbert Report. Shirky.com, his blog, is a source of frequent posts about subjects of interest, including P2P (peer to peer), Open Source and social networking. Shirky’s most recent book, Here Comes Everybody: The Power of Organizing Without Organizations was released in 2008.

58. Joi Ito

Joi Ito is a noted technology columnist, venture capitalist and an influential proponent of social networking technologies. Based in Japan , Ito has written for a long list of publications, including the New York Times, Mac World Japan and Wired. As a venture capitalist, he was an investor in emerging social networking and blogging sites, including Flickr, Six Apart, Technorati and SocialText.

Ito is currently the CEO of Creative Commons, and has served on the Board of Directors for other governing bodies including ICANN, the Mozilla Foundation and the Open Source Initiative (OSI). An active participant in Web 2.0 culture, Ito is a presence on many social networking sites as well as posting regularly to his blog at joi.ito.com.

57. Joel Spolsky

Starting his programming career at Microsoft, Joel Spolsky left in 2000 to co-found Fog Creek Software (producer of FogBugz), a company that focused as much on ensuring that its operations remain software development-focused rather than marketing dominated as it did on growth.

The company remains successful and Spolsky credits this to keeping Softcreek a company that is attractive to software developers. Spolsky’s opinions of software development and the management (or mis-management) of software and technology companies on his blog joelonsoftware struck a nerve with software engineers and employees of technology-focused companies worldwide and they have made his posts a must-read.

He has also written a handful of books, including Smart and Gets Things Done: Joel Spolsky”s Concise Guide to Finding the Best Technical Talent.

56. David Filo

David Filo co-founded Yahoo! in 1995 with partner Jerry Wang. While Wang went on to become CEO, Filo’s responsibility as “Chief Yahoo” is to direct technical operations of the Yahoo! web sites.

Filo’s teams provide much of Yahoo!’s revenues, through innovations such as push advertising, banners bars and button ads as well as holding considerable influence over platform, infrastructure and architecture.

Together with Yang, Filo remains one of the most public faces of the Yahoo! management team, although he tends to stay in the background where possible. Naturally, as a co-founder of Yahoo!, Filo is a billionaire, profiled frequently in technology publications and is in demand to speak at web and technology conferences.

55. Chad Hurley

Chad Hurley is the graphic designer and user interface expert who designed PayPal’s logo.

While working at PayPal, he met several associates (Steve Chen and Jawed Karim) and the three of them eventually left to form online video hosting site YouTube. As CEO of YouTube, Hurley was largely responsible for its tremendous growth and oversaw the sale of his company to Google in 2006 for $1.65 billion.

Hurley has been the subject of numerous technology stories, including stories in The Wall Street Journal, Newsweek, Time and Business 2.0 (which included him on its 50 People Who Matter Now list).

54. Marc Andreessen

Few people can claim to have had the impact on the early development of the world wide web that Marc Andreessen has. He was co-author of Mosaic, the first widely-adopted web browser (and which was used as the basis for Microsoft’s Internet Explorer browser).

Andreessen went on to co-found Netscape Communications, which promoted its own Netscape Navigator web browser. Although Netscape initially had the upper hand over Microsoft’s, that situation eventually reversed with Microsoft’s Internet Explorer becoming the dominant browser in use today.

Andreessen left Netscape shortly after it was sold to AOL in 1999 and currently invests in start-up companies like Digg, Plazes, Twitter and social network platform Ning, frequently posting about his ventures on his blog.

53. Brian Lam

Gizmodo, part of the Gawker Media network, is one of the top gadget blogs on the web; it’s currently engaged in a bitter rivalry with Engadget, a competing site created by a former Gizmodo editor. Brian Lam is Editor-In-Chief at Gizmodo and he’s steering it through an interesting transition involving the struggle between cool and from the hip blogging versus old school journalism.

At the same time that Gizmodo is making headway in a struggle to compete against traditional media for access to interview subjects and trade shows, Gizmodo staff are still pulling pranks (for example, turning off exhibitors’ display monitors via a remote control at the 2008 CES show) that result in organizers banning them and other media dismissing them as “real” journalists.

52. Adam Curry

Adam Curry is a media crossover star who first gained fame as a veejay on MTV, hosting Headbangers Ball and Top 20 Countdown. After MTV, he moved into the relatively new realm of web entrepreneurship, co-founding the site OnRamp, which was sold to THINK (with Curry remaining on as CTO).

His biggest claim to fame is being among the first to recognize the potential in podcasting. He produces Daily Source Code, one of the first (and longest running at over 750 episodes) podcasts and has been referred to at times as the “Podfather.” He continues to promote his podcasting ventures through conferences, radio shows and even in the virtual world, Second Life.

51. Terry Semel

A long-serving executive with Time Warner, Terry Semel left to become Chairman and CEO of Yahoo! Inc. His tenure at Yahoo! was considered by many people to have hurt the company and he resigned after 6 years.

Among the low points of Semel’s reign were a failed negotiation to purchase Google before that company rose to market dominance, his approval to release Yahoo! User information to the Chinese government for the purpose of prosecuting dissidents and a compensation package that netted him well over half a billion dollars over his term during a time when Yahoo! was felt by investors to have seriously underperformed.

50. Steve Chen

Talk about being on the leading edge, Steve Chen has managed to be involved with three of the web’s hottest companies just as they began to take off, one of them as a co-founder. An employee of PayPal and Facebook, he and several co-workers left to start the online video sharing site YouTube.

Chen remains Chief Technology Officer of YouTube, which he and his partners sold to Google in 2006 for $1.65 billion. As a YouTube co-founder, Chen has changed the way media is distributed and viewed and was named to the 2007 Time 100 List and Business 2.0’s list of 50 People Who Matter Now.

49. John Chow

John Chow has managed to become one of the most controversial figures in blogging, thanks to his website Johnchow.com.

Chow had his initial success with TheTechZone.com, a massive (10,000+ pages) computer hardware review site that he claims draws 200,000 page views per day, but decided to branch out and launched the site where he began doling out advice on how to make money online

Most of Chow’s tips were related to advertising, linking, and monetizing content, but he began to veer into dangerous territory: gaming Google. In response to Chow advocating violating their guidelines, Google deliberately buried Chow’s website in their page rankings. Currently, he makes around $30,000 monthly from his blog alone.

48. John Battelle

Journalist and entrepreneur John Battelle is the CEO and Chairman of Federated Media, the online advertising company that represents such well-known blogs and websites as Boing Boing, Ars Technica, and Dooce among its large fold.

Battelle’s background includes being a co-founding Editor with Wired magazine, as well as stints with MacUser magazine and the LA Times. He is the founder and Executive Producer of the Web 2.0 conference and still contributes to his own blog, Searchblog, where he writes about search engine news and about his thoughts on general web and technology happenings. His ongoing contribution to entrepreneurship and online media has been recognized by the likes of Ernst and Young, Advertising Age, and PCWorld.

47. Om Malik

Om Malik is a journalist and blogger known for his coverage of the technology and computing fields. Starting as a writer for Forbes magazine and later Forbes.com, he was also a senior writer for new technologies/venture capital magazine Red Herring and then took a position as a senior writer for Business 2.0 magazine.

Where Malik really hit the radar, though, was when he started his Web 2.0-themed blog GigaOM under his Giga Omni Media umbrella. GigaOM claims readership numbers in the half-million per month range and is one of the world’s top-ranked blogs, with recognition of its influence coming from the likes of PC Magazine, CNET, and Technorati.

46. John Markoff

A technology journalist with a long background in tech writing (Infoworld, BYTE, San Francisco Examiner, New York Times, and others), John Markoff found himself at the center of a media storm over his chronicle of computer hacker Kevin Mitnick in the 1990s.

Markhoff had written articles about Mitnick while he was on the run from the police, then co-authored the book Takedown, which critics accused of exaggerating or even inventing parts of the Mitnick affair. Continuing to cover the computer and technology fields for the NY Times, Markhoff has earned some ill will in the blogging community with his comparison of blogs to the amateur CB radio fad of the seventies.

45. Danny Sullivan

Danny Sullivan is another one of those ‘web celebrities who aren’t really well known to the general public. But as a search engine guru, Sullivan is well-regarded by industry insiders, and his opinion is highly valued by web masters, web-related media, and engineers with companies like Google.

His Search Engine Watch website became a dominant collection of search engine optimization techniques and he also ran an industry conference called Search Engine Watch.

In 2006, Sullivan left SEW (which he had sold in 2005) to create a new search engine news and information site called Search Engine Land.

44. Jason Calacanis

Jason Calacanis is a tech industry veteran. His mid-nineties publication, The Silicon Alley Reporter, grew from a photocopied handout to a 300-page account of Silicon Valley happenings. After the dot-com crash, Calcanis turned to blogging, and with the help of an investment from Mark Cuban, co-founded Weblogs, Inc. Weblogs had some very popular blogs under its umbrella, including Engadget.

After selling Weblogs to AOL Time Warner (remaining onboard as CEO), Calcanis became General Manager for Netscape’s website, where he recruited top posters to popular sites such as Reddit, Digg, and Flickr. His latest venture, Malaho.com, is a controversial “human-powered” search engine that has generated considerable curiosity as well a very public blog post-fuelled spat with Dave Winer.

43. Matt Drudge

Another alumnus of Time magazine’s 2006 “100 Most Influential People” list, Matt Drudge turned an e-mailed celebrity gossip hobby into a web-based scandal site credited with scooping traditional media sources on some of the biggest stories of the decade. In 1998, The Drudge Report was the first news outlet to break the Monica Lewinski story, a scandal that tainted the final years of Bill Clinton’s presidency.

Since then, The Drudge Report is frequently cited by other media outlets and continues to post celebrity arrest mug shots, court documents, political coverage and breaking news stories. The Drudge Report expanded into radio and television shows of the same name, but Matt is currently focused on his website.

42. Dave Taylor

Dave Taylor is a well-known technology consultant and author. His website, askdavetaylor.com, is a wide-ranging (everything from Internet basics, to Mac or UNIX, Web design and newbie questions) tech support forum, where readers submit a question and Dave Taylor answers it.

Taylor has expanded his range beyond traditional web technology into topics as diverse as video games, iPods, and even the writing business. Dave notes that askdavetaylor.com generated nearly 12 million visitors for 2007 and tech-related “how to” searches on Google frequently return askdavetaylor.com as a top-ranked choice. Taylor also runs two other popular blogs, The Business Blog at Intuitive.com and his Attachment Parenting blog.

41. Kevin Mitnick

When it comes to Internet-related celebrity figures, there are the famous and the infamous. Kevin Mitnick definitely falls into the latter category. A convicted computer hacker (he spent 5 years in prison), Mitnick’s method was social engineering rather than brute force hacking, meaning he relied on guesswork around people’s passwords based on research (for example), rather than running automated hacking tools.

Mitnick fought Internet access restrictions on his release and has since launched a computer security firm. His website is a popular target for hackers, with the ability to deface it considered a sign of hacking prowess. In his most recent brush with web notoriety, online community The Well turned down Mitnick’s application for membership, an event that spawned a flurry of posts in the blogosphere.

40. James Gosling

James Gosling is a Canadian software developer and Computer Science Ph.D. working for Sun Microsystems, holding the position of Vice President and Sun Fellow.

Gosling is generally recognized as one of the creators of the Java programming language, credited with the original Java language design and implementation of its original compiler and virtual machine. Gosling comments on the current state of Java on his blog at Sun. In terms of web culture, Gosling is a frequent interview subject on Java-related topics, but his main contribution is technical; as a creator and evangelist for Java, he remains well behind the scenes to the general public, though no less important than the other web celebrities.

39. Chris Pirillo

Chris Pirillo, aka “lockergnome,” is a well-known computer system support guru and former TechTV host. He runs the Lockergnome weblog and a group of tech support sites. Lockergnome hosts an annual alternative technical conference known as Gnomedex, which typically focuses on cutting-edge trends in online computing, including social networking and technical capabilities.

Pirilllo’s own website chrispirillo.com features an eclectic mix of opinions, technical support advice, and tips, coupons & videos. Pirillo is an evangelist for various web technologies including blogging, online video, RSS, Podcasting, and Google AdSense, prolifically employing all of these on his websites. Pirillo has become known for his catchphrase “we’ll ‘E’ ya later,” which he accompanies with an “E” hand gesture when on video.

38. Leo Laporte

Leo Laporte is a media powerhouse in the field of technology. His career includes writing as a columnist with leading industry publications and publishing a series of computing-related books including 101 Computer Answers You Need To Know and Poor Leo’s Computer Almanac.

But by far his greatest influence and visibility has been through hosting or co-hosting a long list of TV and radio technology shows, including The Lab With Leo Laporte, The Tech Guy, Internet!, The Screen Savers and Dvorak on Computers. He also features guest appearances on a wide range of shows such as Live with Regis and Kelly and World News Now.

Laporte is also the creator of the most successful podcast network on the web: This Week in Tech.

37. Glenn Reynolds

With his 2006 book, An Army of Davids: How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government and Other Goliaths, law professor, Popular Mechanics Contributing Editor, and blogger Glenn Reynolds put on paper his theory that technology has enabled ordinary people to grab a pulpit and make their opinions heard, and that “journalism is becoming an activity, not simply a profession.”

Reynolds’ Instapundit blog has become one of the most widely read political weblogs, with its popularity and Reynolds’ efforts to promote citizen blogging earning him the knick name of “The BlogFather.”

36. Michael Arrington

Michael Arrington has been involved with a number of high-tech start-ups. He was the co-founder of Zip.ca, Pool.com, Achex, and edgio. His greatest impact on the world of Internet, technology, and entrepreneurship is through his blog site TechCrunch.

Arrington’s influence is frequently acknowledged by the media, including nods from Wired, Forbes, and Time, which referred to him as a “cybermogul” on their 2008 Time 100 List. With a vast network of industry contacts and information gleaned from research and socializing, Arrington’s opinion or mention of a new website on one of the TechCrunch affiliated blogs or podcasts can make or break the site.

35. Jakob Nielsen

Jakob Nielsen is a tireless campaigner for improving website usability. He has published multiple books on the subject, holds patents related to Internet usability methods, and has had a significant influence on website design.

Nielsen’s push for usability over appearance tends to shy away from fancy graphics, Flash-heavy, and visually appealing sites, frequently putting him at odds with the graphic design community. Nielsen’s website, Useit reflects his design principles, relying solely on text and on his Altertbox columns, mailed out since 1996 to subscribers, discussing current issues in web usability.

Nielsen is also known for “Nielsen’s Law” which ultimately points out that since home network speed increases at a slower rate than computer processor speed, user Internet experience is tied to network bandwidth.

34. Mark Zuckerberg

Mark Zuckerberg is CEO and co-founder of social networking site Facebook.com. With Facebook’s success, he’s become an extremely wealthy young man, at least on paper. Based on a Microsoft investment of $246 million for a 1.6% stake in the company, Zuckerberg is one of the world’s youngest billionaires.

Attempts to increase revenue opportunities for Facebook have raised privacy concerns, and Zuckerberg has had to spend increasing amounts of time apologizing to users, sometimes via his blog on Facebook. Zuckerberg has also faced legal action over claims he lifted the Facebook idea and possibly source code from another project he was involved with at college. Despite his current woes, there is no dispute that Zuckerberg has proved that social networking is among the hottest trends on the net.

33. Marc Benioff

Marc Benioff is the Chairman and CEO of CRM provider, Salesforce.com. Eschewing the role of traditional packaged software-based models, Benioff is an avid promoter of software as an on-demand service (or SAS).

His books The Business of Changing the World and Compassionate Capitalism reflect his belief that business and technology can contribute to positive social change, a belief he backed with the launch of the Salesforce.com Foundation (which donates 1% of profits, 1% of equity and 1% of employee time to charitable causes). Benioff’’s contributions to both technology and social change have been recognized by awards from many publications and organizations, including Business Week, Fortune, and eWeek.

32. Jerry Yang

One of the richest men in the world, Jerry Yang is the CEO and co-founder of Yahoo! Inc.

Starting as a web portal, then adding e-mail capabilities and incorporating Alta Vista’s search engine, Yahoo! is now one of the leading Internet brands. According to Yahoo! their web portal receives more traffic than any other website on the Internet.

In recent months, Yang has had to deal with two significant controversies around his company: allegations that Yahoo! had provided Chinese police with IP addresses used by dissidents to send an e-mail via a Yahoo! account (resulting in the dissidents’ arrest), and most recently, a failed bid by Microsoft to buy Yahoo! for over $45 billion.

31. Dave Winer

Known as an opinionated and outspoken proponent of web-based technology and culture, Dave Winer is the founder of UserLand Software, former owner of the blog-hosting site Weblogs.com, a former Editor with Wired magazine, and creator of RSS (Really Simple Syndication) 2.0.

Winer is credited with being a pioneer in the development of other important web technologies, including SOAP, XML-RPC, and Podcasting. His DaveNet essays, a popular forerunner to blogs, were published regularly from 1994 through 2004 and distributed to readers via e-mail.

30. Jeff Jarvis

Jeff Jarvis comes from a journalism and entertainment background. A former television critic with TV Guide and People, he was the creator of Entertainment Weekly as well as editing or publishing columns with numerous newspapers and journals.

Moving his focus online, Jarvis was President and Creative Director of Advance.net and assisted the New York Times with the development of their About.com site. His blog, Buzzmachine, focuses on media and news items with an emphasis on bringing opinion back to news.

Visitors to Buzzmachine doubled in 2005 after an infamous incident where Jarvis posted an open letter to Dell CEO Michael Dell, complaining about the “lemon” computer he had purchased and Dell’s “appalling” customer service.

29. Jonathan Schwartz

As President and CEO of Sun Microsystems, Jonathan Schwartz has a great deal of influence in the world of technology.

On first arriving at Sun, he was involved in the marketing of Java, the software that has become a leading development platform for web-based and mobile applications. Schwartz believes that society has begun to transition from information consumption to a participatory stage where people create ideas and content as well.

He uses his own blog extensively to discuss all things Sun, including corporate updates, interesting projects and interviews with employees, giving the public an unprecedented look at the inner workings of a large corporation.

28. Kevin Kelly

Kevin Kelly is an author, columnist, and “Senior Maverick” (and Founding Executive Editor) of one of the leading cultural institutions of online culture: Wired magazine.

He was also involved in the launch of the online community The Well. Kelly’s book Out of Control: The New Biology of Machines, Social Systems and the Economic World was a required read for actors in the seminal cyber film The Matrix, and an interview with Kelly is included on some DVD release versions of the movie. Recently, Kelly co-founded the Linnean Enterprise, an ambitious (25 year and $5 billion) project to identify, describe and create an online catalog of all living species.

27. Tom Anderson

Tom Anderson is the President and co-founder of the popular social networking website MySpace. He gained public fame as the most known face on MySpace because his name appeared as a default “friend” on all newly created accounts; at this point in time (July 2008), Tom has over 232,000,000 MySpace friends.

Anderson’s account was also used for service announcements, only adding to his notoriety. As a result of all this exposure, Anderson became an easy target for parody and has been lampooned by comics, singers, TV shows, writers, and artists.

Rupurt Murdoch’s purchase of MySpace for $580 million probably helps Anderson get past the ribbing.

26. Tim O’Reilly

Tim O’Reilly is the founder and CEO of O’Reilly Media, a company known for publishing computer and technology-related books. Working closely with the tech community, O’Reilly is often at the leading edge of technological shifts, leveraging his access to push his agenda of “changing the world by spreading the knowledge of innovators.”

O’Reilly Media hosted a 1998 meeting that became known as the Open Source Summit, and a 2005 conference hosted by O’Reilly brought the term Web 2.0 to the front. Tim O’Reilly has been a long-time supporter of the Open Source and Free Software movements, an involvement that led to a dispute with Amazon.com over that company’s patent on the concept of “one-click” shopping.

25. Vint Cerf

A former Chair of ICANN (Internet Corporation for Assigned Names and Numbers), Vinton (Vint) Cerf is credited as being one of the founders of the Internet, even frequently referred to as “the father of the Internet.”

While at DARPA (US Department of Defense Advanced Research Projects Agency), Cert co-designed the TCPI/IP protocols that underlie Internet architecture and as Vice President of MCI Digital Information Services, Cerf led the team that created MCI Mail, the first commercial Internet mail service.

His contributions toward the Internet have earned him a myriad of honors and recognition, including the Turing Award and the Presidential Medal of Freedom.

Currently, Cerf is Vice President and Chief Internet Evangelist with Google.

24. Matt Cutts

Matt Cutts is a software engineer working with the quality group at Google, where he currently heads up the Webspam Team. Cutts is known for introducing the Google Webmaster Guideline and his efforts to crack down on the proliferation of link spam. He is a celebrity engineer in web circles, helping webmasters to understand how Google ranks their sites, while also leading a fight against spammers.

Cutts was the center of some controversy in 2006 when he allegedly admitted to posting to web-related sites under the identity of GoogleGuy. Cutts’ blog is a mix of Google and search engine-themed material combined with general interest posts.

23. Arianna Huffington

The Huffington Post, a liberal news, commentary and blog site launched in 2005, is a frequently cited media reference thanks to co-founder and Editor-in-Chief Arianna Huffington and her team of writers and contributors. Posts include material from politicians and celebrities seeking an outlet to voice their opinions.

Author of a dozen books, Huffington’s recent output doesn’t pull any punches, including 2004’s: Fanatics and Fools: The Game Plan for Winning Back America. A Huffington-led group’s 2003 anti-SUV campaign, comparing driving an SUV to funding terrorism, helped to cement her reputation and she continues to make appearances as a commentator on television as well as co-hosting several radio shows.

Arianna Huffington was named to Time magazine’s List of the World’s 100 Most Influential People in 2006.

22. Cory Doctorow

A sought-out commentator on popular culture and technology, Cory Doctorow is a Canadian author and blogger, well known as an outspoken activist/agitator for liberalizing copyright laws and digital rights management.

Doctorow spent four years working for the Electronic Frontier Foundation before leaving to pursue a full-time writing career in 2006. He co-edits the popular blog Boing Boing and maintains his own Craphound site as well.

Cory Doctorow released several of his science fiction novels under Creative Commons licenses, including 2003’s Down and Out in the Magic Kingdom. A columnist with Wired, Make, and Popular Science, Doctorow also contributes to various other online and print media outlets.

21. Jeff Bezos

Named Time magazine’s 1999 Person of the Year, Jeff Bezos founded Amazon.com, steered it through the dot-com stock collapse of the late 1990s by pursuing an unlikely strategy of slow growth and turned the company into an Internet retail giant.

From its beginning in 1994 as an online book retailer, Bezos (President, CEO, and Chairman of the Board) has grown Amazon.com into a diversified outfit that not only dominates online book sales, but is also a major player in the sales of DVDs, CDs, video games, toys, and virtually any other commodity. Amazon has continued to expand by offering music and video download services, affiliate relationships, self-publishing for authors, and even its own e-Book reader hardware platform, the Kindle.

20. Kevin Rose

Kevin Rose was well-known in technology circles thanks to his work on TechTV and G4, including hosting Attack of The Show!. He has been involved in the podcasting movement, including the highly successful Diggnation, which claims 250,000 downloads per episode, and appearances on This Week In Tech.

By far, though, Rose is best known for his incredibly popular Web 2.0 site digg.com. Digg, a social bookmarking site, cost Rose a couple thousand dollars when first launched in 2004 and quickly grew to be a Web 2.0 success story, landing him on the front cover of Business Week magazine in April, 2006. Rose’s most recent ventures include the social networking site pownce.com, which went live in January of 2008, and the online video network Revision3.

19. Robert Scoble

Considered to be the person for whom the term “spokesblogger” was coined, Robert Scoble was a successful blogger who joined Microsoft in 2003 and used his popular personal blog scobleizer.com to post comments that were often more favorable toward Microsoft than commentary found on other sites.

Scoble left Microsoft in 2006, joining Podtech.net as Vice President of Media Development, leaving in 2008 to join Fast Company as a video blogger. Scoble has helped prove the value of blogging as an interactive platform and has also effectively illustrated blogging’s benefit in customer relationships. By pursuing video blogging, Scoble may be on the leading edge of the next evolutionary step in blogging.

18. Lawrence Lessig

Founder of the Creative Commons and a board member of the Electronic Frontier Foundation, law professor Lawrence Lessig has become a central figure in technology copyright, as a critic of restrictive software patents, copyright laws, and wireless spectrum ownership.

Putting his money where his mouth is, Lessig’s books The Future of Ideas, Free Culture and Code: Version 2.0 have been made available as free downloads under a Creative Commons license. In 2008, a Facebook group and website began a “draft Lessig for congress” push, a suggestion that Lessig has resisted, arguing that a rush campaign with himself as a candidate would hurt the Change Congress movement he supports.

17. Guy Kawasaki

Once best known as a Macintosh marketing guru, Guy Kawasaki put in several stints with Apple, first as a Mac Evangelist and then as an Apple Fellow. As an author, he has been a columnist and published eight books, including Rules For Revolutionaries.

Kawasaki’s blog, How To Change The World, is a popular read for his thoughts on technology, business, Web 2.0, and other topics and includes a job posting board. As Managing Director of Garage Technology Ventures, Kawasaki has turned his attention to venture capital and funding start-up firms.

Kawasaki gained notoriety in 2007 when he announced a new web 2.0 site, Truemors, that became an experiment around how inexpensively a web business can be launched (Kawaski claimed Truemors cost just over $12k), although it hasn’t quite lived up to the considerable hype.

16. Bruce Schneier

Bruce Schneier has accomplished the unlikely feat of bringing cryptography and computer security into pop culture; he’s been mentioned in movies (The DaVinci Code) and the sitcom Everybody Loves Raymond and is in high demand in media and government circles as a security expert.

The founder and CTO of computer network security firm BT Counterpane, Schneier have created several cryptographic algorithms and written a number of books about both cryptography and computer security, including Beyond Fear: Thinking Sensibly About security in an Uncertain World. His free monthly newsletter Crypto-Gram has over 130,000 subscribers and his website is a popular destination for those interested not only in computer security issues but in the debunking of general security-related myths.

15. Jimmy Wales

“Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge. That”s what we”re doing.” This, according to Jimmy (Jimbo) Wales in a 2004 Slashdot interview, is the concept behind Wikipedia.

The Internet was already taking a toll on traditional paper-bound encyclopedias, but the 2001 launch of Wikipedia, Wales’ online knowledge base comprised of user-generated, collaborative, peer-edited articles, dealt them a crippling blow. Despite some disputes around Wales’ personal vs. Wikipedia finances and ongoing controversy whenever Wikipedia entries are edited under suspicious circumstances, Wikipedia has become a standard online research tool with a knowledge base nearing 2.5 million (English language) articles and some 75,000 active contributors.

14. Paul Graham

Paul Graham first rose to prominence as co-founder of Viaweb, the first ASP (application service provider) software, a product that ushered in the era of practical Internet Retail.

Viaweb was sold to Yahoo! and re-branded as Yahoo! Store. Graham has gained some fame since then as a writer, with several books to his credit and a popular personal website, paulgraham.com, where he has posted material that has helped inspire SPAM-filtering technology, among other things. A collection of his essays has been published as a book titled Hackers and Painters. As a venture capitalist, Graham’s Y Combinator has provided start-up funding for dozens of firms, including the popular Web site reddit.com.

13. Sergey Brin

A Russian-born, American billionaire (one of the youngest billionaires on the planet), Sergey Brin is the President of Technology at Google (the company he co-founded with Larry Page).

Together with Page and CEO Eric Schmidt, Brin shares the honor of being named by PC Magazine as first on its list of the 50 Most Important People on the Web. Brin turned a fascination with data mining and data extraction into a computer science project at Stanford University and parlayed that work into what would soon become the web’s most popular search engine. Brin is a frequent speaker on the topic of technology and has appeared as a guest on numerous TV shows.

12. Chris Anderson

Editor-in-Chief of influential technology-focused magazine Wired, Anderson is also the author of The Long Tail: Why The Future of Business Is Selling More.

Anderson’s Long Tail blog allows him to expand on his theory that the Internet has allowed for a greater diversity of products to be sold profitably because of the increased market size for any given niche product compared to traditional retailing opportunities. Recently, Wired published Free, an article by Anderson based on his forthcoming book of the same name.

During his tenure, Anderson has helped boost wired.com’s blogging presence, including the creation of GeekDad, a blog that allows him to indulge his fascination with radio-controlled vehicles and other high-tech “toys”.

11. Tim Berners-Lee

While the world wide web is as close to ubiquitous as one could imagine these days, this wasn’t always the case. In fact, less than twenty years ago, it didn’t exist. The Internet had been around for some time, but it was largely the domain of academics, the military and technology geeks. Sir Tim Berners-Lee is the focal point for the web as we know it today, the individual who first combined a series of concepts and technologies (domain name system, TCP/IP protocol, the Internet and hypertext) to create the world wide web.

The first website went live in August, 1991 and we haven’t looked back since. Berners-Lee is also the founder and Director of the World Wide Web Consortium (W3C), an organization tasked with creating web standards.

10. Larry Page

One of the two founders of Google, Larry Page helped design the original Google search engine and was the company’s first CEO.

As Google began to grow into something much more ambitious, Page moved out of the CEO role (which was filled by technology veteran Eric Schmidt), taking on the position of President, Products.

Together with Schmidt and co-founder Sergey Brin, Page is responsible for the day-to-day operations of Google, a company which now employs over 10,000 people worldwide. Along with Brin and Schmidt, Page was named by PC Magazine as first on its list of the 50 Most Important People on the Web.

9. Eric Schmidt

Voted by PC Magazine as first on its list of the 50 Most Important People on the Web (along with fellow Google executives Larry Page and Sergey Brin), Dr. Eric Schmidt has a very long and influential career in the technology industry. Companies he has held prominent positions with include Sun Microsystems (CTO and leader of JAVA development) and Novell (CEO).

In 2001 he was hired as Chairman of the Board and CEO of Google. In addition, Schmidt joined Apple’s Board of Directors in 2006, making him a significant part of two of the most influential technology companies around. Schmidt has helped Google to continue its rapid growth, making him one of the richest men in the world.

8. Scott Adams

Cartoonist Scott Adams hit a nerve with Dilbert, his widely-syndicated cartoon about white-collar workers toiling in a cubicle farm, based on his own experience working in high tech firms.

Among the popular cultural terms spawned by Dilbert are “Pointy Haired Boss” and “Nerdvana.” dilbert.com has grown into a destination site with daily cartoon strips and additional content including Dilbert widgets, animation, and mashups. Taking advantage of Web 2.0 social aspects, readers vote on and rank comic strips.

Adams’ blog dilbertblog.typepad.com is separate from the Dilbert comic empire and allows Adams to exercise his acerbic wit on a wide range of topics from the political to environmental and pop culture.

7. Mark Cuban

American Billionaire Mark Cuban sold a software reselling business (MicroSolutions) to Compuserve, using the proceeds to fund Broadcast.com, which he sold to Yahoo! for $5.9 billion in Yahoo! stock. Cuban then bought the Dallas Mavericks NBA team.

He remains interested in media distribution and is a strong proponent of high definition video; he is currently Chairman of HDNet and part of 2929 Entertainment, which made news in 2006 by being the first production company to release a movie (Bubble) in theatres and on DVD simultaneously. Cuban’s blogmaverick.com gives him the pulpit to reach the masses on topics close to his heart, including video, TV and The Mavericks.

6. Chris Crocker

If you’ve been near a computer recently, chances are you’ve either seen or heard of the infamous “LEAVE BRITNEY ALONE!” videos, the first of which Chris Crocker posted to his MySpace page, while the second went to YouTube. Response to media backlash against Britney Spears, particularly the critical abuse she suffered after her “comeback” performance at the 2007 MTV Music Video Awards.

Crocker’s video featured an over-the-top performance that rapidly made it one of YouTube’s most viewed clips and gained Crocker instant fame. He appeared on a series of television shows, including various news programs, The Howard Stern Show and Jimmy Kimmel Live, and was honored with an award in Wired magazine. “LEAVE BRITNEY ALONE!” has inspired hundreds of parody videos, commentary videos and proved how effective YouTube can be for viral content distribution.

5. Seth Godin

Seth Godin is a best-selling author and speaker. His blog, among the most popular on the Internet, is focused on how ideas spread and permission marketing. Seth’s marketing ideology describes a powerful consumer that, thanks to the Internet, is not subject to the television monopoly anymore.

Following this ideology, he created in 2005 Squidoo, which is a social network where users can share their recommendations or expertise on different topics. It would be difficult to visit any marketing-related website without coming across a mention of Seth’s ideas.

He is also the co-founder of Yoyodyne, a pioneer online marketing company. Yoyodyne was sold to Yahoo! in 1998, and seth became a VP of Permission Marketing for the search company.

4. Michelle Malkin

Michelle Malkin is a blogger, columnist, and political commentator. She makes many guest appearances on radio and television shows like Fox News Channel, but it is perhaps through her blog that she shines the most.

Despite claiming that she “was born and remain an ink-stained wretch,” MichelleMalkin.com is one of the most popular conservative political blogs on the Internet. Her articles are often mentioned in other media outlets, including several mainstream publications, which illustrates the important role that bloggers are taking on the new media landscape.

In 2007 the National Republican Senatorial Committee named Malkin one of the best conservative bloggers in the country. A couple of years ago she also founded the Hot Air broadcast network, following the success of her blog.

3. Beppe Grillo

The Italian comedian and activist became famous for his political satire. Inside his television shows, he would attack directly corrupted politicians and blow financial scandals open. He became so uncomfortable to politicians and businessmen alike that in the late 80s he was banished from television in Italy

The television ban did not silence Grillo, though. He continued to perform in theaters all over the country, and in 2003 he started the blog BeppeGrillo.it. The success was immediate, and today his blog is among the 10 most popular in the world according to Technorati. What does that mean in numbers? Well, his posts receive over 1,000 comments on average.

Among other brilliant stunts, in 2005 he bought a full page of advertising in a national newspaper and used it to ask for the resignation of the governor of the Bank of Italy (who was involved in several scandals).

2. Perez Hilton

Capitalizing on a seemingly endless public appetite for celebrity gossip, Mario Armando Lavandeira Jr. started blogging under the pseudonym Perez Hilton (taking his nickname from socialite and professional celebrity Paris Hilton). Rocketing to fame in a matter of months, he soon launched PerezHilton.com, where he claims to receive upwards of eight million page views daily.

Content tends toward the juvenile, but Perez has gained a huge audience by posting celebrity photos with catty comments; some are even adorned by his “doodles” of horns, drug remnants, or other objects. Controversy surrounds Hilton, not just because of the nature of his comments, but also because of accusations of illegally copying photos from other sites and a habit of “outing” celebrities he suspects of being gay.

1. Tila Tequila

Tila Tequila is the stage name for Tila Nguyen. First gaining popularity as a model for Playboy, Tequila was soon featured in other magazines such as Maxim and Stuff and began recording music and putting in appearances on reality shows including VH1’s Surviving Ted Nugent and Identity. On Identity, she claimed to have over one million MySpace friends.

One reality show, A Shot At Love With Tila Tequila, featured twenty contestants (both men and women) vying for Tila’s affections, a mix that caused considerable controversy among conservative Christians. She has gained fame as a force in self-promotion, with her website tilashotspot.com flogging her music, videos, selling photos, and even marketing her own fashion line.

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