自从Facebook决定斥资 10 亿美元收购Instagram以来,所提供的整合让这两个社交平台似乎密不可分。这两种服务提供的集成是您在任何其他社交媒体平台上都找不到的。
Twitter等其他社交媒体网站确实允许您以网络链接格式发布(link format)Instagram帖子。但是,Facebook是唯一可以让您将图片直接从Instagram分享到News Feed的平台。
精简的内容只是将Instagram链接到Facebook的几个原因之一。让我们深入了解它们。
如何将 Instagram 链接到 Facebook 以及为什么应该这样做(How To Link Instagram To Facebook & Why You Should)
将Instagram(Instagram)链接到Facebook的功能让您有机会为您的观众和粉丝无缝发布您拍摄或编辑的照片和视频。除此之外,您在Instagram(Likes)上获得的赞(Instagram)将转化为您的Facebook帖子。
Facebook的用户群(s user base)远大于Instagram。使用这两者将有额外的好处,可以接触到更多的人,并有可能显着增加你的追随者。事实证明,Instagram的算法提要优先考虑更具吸引力的帖子,这意味着在(Instagram)Facebook 上(Facebook)收到的额外喜欢可以帮助您的内容排名(content rank)更高。
您不仅可以增加曝光率,而且即使您不关心(t care)这一点,在平台之间交叉发布时,与朋友、家人或粉丝保持同步也会变得更容易。此外,当您丢失帐户或无法访问其中一个(access one)帐户时,帐户恢复的痛苦会减轻。链接将帮助您节省一些挫败感。
Facebook甚至会保存所有从Instagram上传的内容,并将它们放在他们自己的名为Instagram照片的相册中。更不用说位置、主题标签和表情符号等所有Instagram 帖子详细信息都可以无缝共享到(Instagram post)Facebook。
品牌参与(Brand Engagement)
Instagram目前拥有超过 2 亿活跃用户,其中每天有 7500 万活跃用户。每天都有 43% 的品牌发布,Instagram确实是一个写满品牌的平台。
Instagram为品牌提供了一个额外的社交媒体平台,以增加曝光率、扩大粉丝群(fan base)和增加收入。仅坚持使用Facebook 或 Twitter(Facebook or Twitter)将您的社交媒体选择保持在最低限度可能会严重阻碍您在过度饱和的市场中的机会,因为其他品牌已经采用了多个数字平台。
您当然不想通过要求他们切换社交媒体平台来分散您的观众。所以唯一真正的解决方案是同时使用两者。即使粉丝不再关注您,您仍然有两个活跃的内容来源,使您能够建立第二个粉丝群(fan base)。
只需让您的Facebook粉丝了解您的Instagram 个人资料(Instagram profile),并让他们选择是否关注。在帖子中向您的Facebook 观众(Facebook audience)展示所有Instagram 内容(Instagram content),并且每张与他们相关的照片都应该这样标记。
将 Instagram 链接到 Facebook(Link Instagram to Facebook)
要链接两个社交媒体帐户将需要移动设备。对于iOS 和 Android(iOS and Android)操作系统,将Instagram链接到Facebook的过程几乎相同。
- 通过在您的移动设备上打开(device and heading)Instagram 应用程序(Instagram app)并前往“个人资料(Profile )”屏幕,开始配对您的帐户。
- 点击位于屏幕右上角的菜单图标(三个水平线)。(Menu )
- 从菜单中,点击设置(Settings)。
- 其次是关联账户(Linked Accounts)。
- 在这里,您会找到可以链接到您的Instagram 帐户(Instagram account)的不同社交平台的列表。Facebook将位居榜首。
- 将您看到的可以与Instagram集成的任何帐户(包括Tumblr、Twitter等)链接起来对您很有帮助。当然,只要您拥有这些社交媒体平台的帐户即可。
- 点击Facebook,然后您需要使用您的 Facebook 凭据登录。您可以通过浏览器执行此操作,如果您有的话,也可以使用Facebook 应用程序(Facebook app)。
- 登录后,您的帐户将被关联。您会注意到您的Facebook 选项(Facebook option)现在右侧有您的名字。
- 这意味着当您在Instagram或Facebook 上(Facebook)发帖时,您也可以将其无缝分享到其他社交媒体平台。
- 您可以在发帖期间随时通过标题屏幕(caption screen)上的相应按钮启用此功能。
分享旧照片(Share Older Photos)
- 要将Instagram 上(Instagram)的旧照片分享到Facebook(或您移动设备上的任何其他社交媒体应用程序),请选择图像并打开右上角的菜单。
- 然后,从弹出菜单中点击共享到...。(Share to… )
- 选择要共享的应用程序并将其发送出去。
- 对于Facebook(Facebook)以外的其他应用程序,图像可能会显示为链接。选择它时请记住这一点。
- 您通常有机会在图片或链接(image or link)中添加一条消息。
还有一种方法可以将其设置为自动分享所有新帖子。
自动发布(Automatic Post)
- 返回Settings > Accounts > Linked Accounts,点击Facebook。
- 在此窗口中,您可以打开一些内容,包括将您的故事分享到 Facebook(Share Your Story to Facebook)和将您的帖子分享到 Facebook(Share Your Posts to Facebook)。
- 这些切换将使所有故事和帖子自动分享到您的Facebook 订阅源(Facebook feed)。
- 如果您碰巧也有页面附加到您的Facebook 个人资料(Facebook profile),您可以切换以将Instagram中的所有帖子也自动发送到该页面。
- 点击共享到(Share to)并在选择页面下选择您的页面(Choose a Page)。
删除集成(Remove Integration)
- 取消链接您的帐户的选项也出现在“Settings > Accounts > Linked Accounts > Facebook窗口中。
- 要取消关联,只需点击按钮并确认您希望取消关联帐户。
- 这不会删除平台之间已经发布的帖子,但会停止所有未来的帖子共享,直到按照上述步骤重新整合。
您是否将Instagram链接到 Facebook?如果是这样,你发现这样做有什么好处和坏处?请在下面的评论中告诉我们。
How To Link Instagram To Facebook & Why You Should
Ever since Facebook decided tо drop $1 billion on the acquisition of Instagram, the offered integrаtion has made the two social platforms seemingly inseparable. The іntegration these two serνices offer is something уou can’t yet find аcross any other social medіa platforms.
Other social media sites such as Twitter do allow you to publish Instagram posts in web link format. However, Facebook is the only one that will let you share images directly from Instagram to your News Feed.
Streamlined content is only one of several reasons to link Instagram to Facebook. Let’s dive into them.
How To Link Instagram To Facebook & Why You Should
The ability to link Instagram to Facebook gives you the chance to post the pics and videos you take or edit seamlessly for your viewers and fans. To add to this, Likes you acquire on Instagram will translate over to your Facebook posts.
Facebook’s user base is far larger than that of Instagram. Using both will have the extra added benefit of reaching more people, with the potential of increasing your following significantly. That, and Instagram’s algorithmic feed has been shown to prioritize the more engaging posts, meaning additional likes received on Facebook could help your content rank higher.
Not only can you increase exposure, but even if you don’t care about that, keeping up with friends, family, or fans is made easier when cross-posting between platforms. Also, account recovery is less painful when you lose your account or can’t access one of them. Being linked will help save you a bit of frustration.
Facebook will even save all uploads from Instagram and place them in their own album titled Instagram photos. Not to mention all Instagram post details like location, hashtags, and emojis are seamlessly shared to Facebook.
Brand Engagement
Instagram currently has over 200 million active users with 75 million of them active each day. With 43% of all brands posting daily, Instagram is indeed a platform that has branding written all over it.
Instagram provides brands with an additional social media platform to garner exposure, a larger fan base, and an uptick in revenue. Keeping your social media options minimal by sticking to only Facebook or Twitter can severely hinder your chances in an overly saturated market, where other brands have already embraced multiple digital platforms.
You most certainly don’t want to break up your audience by asking them to switch up social media platforms. So the only real solution is to use both. Even if fans won’t follow you over you’ll still have two active sources of content enabling you to build a second fan base.
Just let your Facebook fans know about your Instagram profile and provide them with a choice to follow it or not. Showcase all Instagram content to your Facebook audience in posts and every photograph that is relevant to them should be hashtagged as such.
Link Instagram to Facebook
To link the two social media accounts will require a mobile device. The process of linking Instagram to Facebook is almost identical for both iOS and Android operating systems.
- Begin pairing your accounts by opening the Instagram app on your mobile device and heading to the Profile screen.
- Tap the Menu icon (three horizontal lines) located in the upper-right corner of the screen.
- From the menu, tap Settings.
- From the long list, tap Account.
- Followed by Linked Accounts.
- Here you’ll find a list of different social platforms that you can link up to your Instagram account. Facebook will be at the top of the list.
- It will benefit you to link up any accounts that you see that can integrate with Instagram including Tumblr, Twitter, and the others. So long as you have an account for those social media platforms, of course.
- Tap Facebook and you’ll then need to sign in using your Facebook credentials. You can do this through your browser, or if you have it, the Facebook app.
- Once signed in, your accounts will be linked. You’ll notice that your Facebook option now has your name to the right of it.
- This means that when you post on Instagram, or Facebook, you will be able to share it seamlessly to the other social media platform as well.
- You can enable this anytime during a post through the corresponding button on the caption screen.
Share Older Photos
- To share older pics from Instagram to Facebook (or any other social media app you have on your mobile device), select the image and open the menu in the upper-right corner.
- Then, tap Share to… from the pop-up menu.
- Select the app to share to and send it out.
- For other apps other than Facebook, it’s likely the image will show up as a link. Keep that in mind when you select it.
- You’re usually given the chance to add a message along with the image or link.
There’s also a way to have it set to automatically share all new posts.
Automatic Post
- Back in Settings > Accounts > Linked Accounts, click on Facebook.
- In this window you can toggle on a few things including Share Your Story to Facebook and Share Your Posts to Facebook.
- These toggles will make all stories and posts share automatically to your Facebook feed.
- If you happen to also have pages attached to your Facebook profile, you can toggle to have all posts from Instagram sent automatically to that page as well.
- Tap Share to and select your pages under Choose a Page.
Remove Integration
- The option to Unlink your accounts is also present in the Settings > Accounts > Linked Accounts > Facebook window.
- To unlink, simply tap the button and confirm your desire to unlink accounts.
- This will not remove posts already made between platforms, but stop all future post sharing until re-integration is made following the steps outline above.
Do you link Instagram to Facebook? If so, what pros and cons have you found doing it? Let us know in the comments below.