Facebook拥有大量工具,您可以使用这些工具让您作为企业主、影响者或内容制作者的生活更轻松。例如,Facebook 聊天机器人(Facebook chatbots)可以减轻您的一些责任并为您增加受众(grow your audience for you)。
最近, Facebook添加了一个新工具,可以帮助您通过社交媒体帐户(尤其是Facebook和Instagram )与您的关注者互动,称为Meta Business Suite(以前称为Facebook Business Suite)。
Meta Business Suite可以通过提前组织和安排内容来帮助您节省时间和精力。本文将告诉您什么是Meta Business Suite,以及如何使用它来安排您的Instagram帖子和快拍,让您更轻松地管理社交媒体。
什么是元商务套件?(What Is Meta Business Suite?)
如果您对名称感到困惑,Facebook公司最近将其名称更改为Meta,因此Facebook Business Suite更名为Meta Business Suite。但是,它仍然是相同的产品。Meta Business Suite是一种工具,任何人都可以免费使用它来在一个地方 管理他们的Facebook、Messenger和Instagram帐户。(Instagram)
Meta Business Suite具有广泛的功能。您可以使用商务套件(Business Suite)查看通知、回复消息、管理评论(manage comments)以及安排帖子和故事。如果您正在运行业务配置文件,您还可以使用Business Suite通过安排广告在特定时间发布来优化您的社交媒体营销策略。
在您开始积极使用Meta Business Suite后,您可以监控各种指标,以了解哪些营销策略最适合您的Facebook和Instagram企业帐户。Meta Business Suite可在桌面和移动应用程序上使用。以下是您可以如何使用Business Suite来改进社交网络上的工作流程。
链接您的 Instagram 帐户和 Meta Business Suite(Link Your Instagram Account and Meta Business Suite)
在您开始使用Meta Business Suite来安排您的Instagram内容之前,您必须将其连接到您的Instagram个人资料。您可以使用移动和桌面应用程序来做到这一点。
在移动设备上连接您的 Instagram 帐户和 Meta Business Suite(Connect Your Instagram Account and Meta Business Suite on Mobile)
如果您还没有,请在您的智能手机上下载并安装Meta Business Suite应用程序。或者,您可以使用应用程序的浏览器版本,在这种情况下,您可以在下面的桌面部分中找到说明。
对于使用Meta Business Suite应用程序的用户,以下是如何将其链接到您的Instagram帐户。
- 打开Meta Business Suite应用程序并使用您的(Meta Business Suite)Facebook页面凭据登录。这将自动将您的Facebook页面链接到Meta Business Suite。
- 从屏幕底部的应用程序菜单中,选择右下角的 工具。(Tools)
- 选择设置(Settings)。
- 在常规(General)下,选择Instagram旁边的连接(Connect)。
- 在下一个屏幕上,选择连接帐户(Connect Account )进行确认。
确认后,该应用程序将提示您登录您的Instagram帐户。输入详细信息后,您的Instagram帐户将链接到Meta Business Suite。
在桌面上连接您的 Instagram 帐户和 Meta Business Suite(Connect Your Instagram Account and Meta Business Suite on Desktop)
如果您更喜欢使用桌面应用程序,以下是如何将您的Instagram帐户连接到计算机上的Meta Business Suite。
- 打开Meta Business Suite站点并使用您的企业帐户的(Meta Business Suite)Facebook凭据 登录。
- 选择蓝色的创建帖子(Create Post)按钮。
- 在展示(Placements)位置下,选择连接 Instagram(Connect Instagram)。
- 然后, Meta Business Suite(Meta Business Suite)将要求您登录您的Instagram业务资料,然后查看帐户连接以使用(Review account connection )Facebook和Instagram的所有功能。
然后,您将看到一条确认消息,说明您的Facebook页面和您的Instagram帐户已链接到Meta Business Suite。
如何使用 Meta Business Suite 管理 Instagram 帖子(How to Manage Instagram Posts with Meta Business Suite)
虽然Meta Business Suite提供了一整套可用于Instagram营销的工具,但其中最有用的是能够提前创建内容日历和安排内容(帖子和故事)。日程安排功能适用于台式机(Windows和Mac)和智能手机(Android和 iOS)用户,所有平台的说明都相似。
如何在 Meta Business Suite 中创建 Instagram 帖子(How to Create Instagram Posts in Meta Business Suite)
要使用Meta Business Suite(Meta Business Suite)创建新的Instagram帖子,请按照以下步骤操作。
- 在您的智能手机或桌面上打开Meta Business Suite 。
- 选择创建帖子(Create Post)。这将打开“新帖子”(New Post)窗口。
- 如果您只希望您的帖子出现在Instagram应用程序而不是Facebook 上(Facebook),请确保仅在Placements下选择(Placements)Instagram作为平台。
- 手动选择或拖放照片或视频,或使用 Facebook 的原生Creator Studio使用图像创建视频。(Create video)如果您想创建轮播帖子,最多可以添加 10 张照片或视频。作为此步骤的一部分,您还必须为Instagram标题和Instagram主题标签添加文本。(Instagram)在帖子中添加表情符号或位置是可选的。
从这里,您可以实时发布内容、将其保存为草稿,或选择安排稍后发布。如果您想立即上传内容,请选择发布(Publish)按钮(或立即(Publish now)在移动设备上发布)。
如何在 Meta Business Suite 中安排 Instagram 帖子(How to Schedule Instagram Posts in Meta Business Suite)
如果您是Instagram 上的影响(influencer on Instagram)者或努力成为其中的影响者,您就会知道发布时间(posting times)的重要性。在这种情况下,您可能希望将帖子安排在稍后发布,而不是立即发布。
要使用Meta Business Suite(Meta Business Suite)安排Instagram帖子,请按照以下步骤操作。
- 在Meta Business Suite(Meta Business Suite)中创建Instagram帖子并填写必填字段:照片或视频和标题后,找到“发布(Publish)”按钮旁边的蓝色向下箭头。(blue down arrow)
- 选择计划发布(Schedule Post)。
- 选择您希望发布帖子的日期和时间。然后选择保存(Save)。
- 选择安排发布(Schedule post)以确认。
然后,您的帖子将在您选择的时间发布,您会在您的Instagram供稿中找到它。
如果您想删除或重新安排您的帖子在不同的日期或时间发布,请按照以下步骤操作。
- 在 Meta Business Suite 中,选择帖子和故事(Posts and stories)>预定(Scheduled)。
- 选择(Select)您要重新安排或删除的帖子。
- 打开帖子的菜单并选择Reschedule Post或Delete Post。然后按照屏幕上的说明进行操作。
如何使用 Meta Business Suite 安排 Instagram 故事(How to Schedule Instagram Stories with Meta Business Suite)
您还可以使用Meta Business Suite来管理您的Instagram 快(Instagram)拍。要在Meta Business Suite中创建和安排Instagram 快拍(Instagram),请按照以下步骤操作。
- 在您的智能手机或桌面上打开Meta Business Suite 。
- 选择创建故事(Create Story)。这将打开“新故事”(New Story)窗口。
- 如果您只想在Instagram 上(Instagram)发布您的故事,请选择Instagram作为展示(Placements)位置下的平台。
- 您可以拖放多张照片和视频(最多十个项目)来创建您的故事。您还可以使用Meta Business Suite的(Meta Business Suite)创意工具( Creative tools)来裁剪您的故事、添加文本、贴纸和向上滑动链接到您的故事。
- 将内容添加到Instagram快拍后,选择蓝色的分享快拍(Share Story)按钮立即发布,或选择安排快拍(Schedule Story)。
- 选择您希望故事上线的时间和日期,然后选择保存(Save)进行确认。
您还可以稍后重新安排或删除已安排的故事,这与在Business Suite中安排的帖子类似。
更多用于安排社交媒体内容的工具 (More Tools for Scheduling Your Social Media Content )
Meta Business Suite不是您可以用于社交媒体日程安排的唯一工具。您可以使用大量第三方应用程序和Instagram调度工具来安排您的Instagram帖子和快拍,例如Hootsuite、Buffer或Sprout Social。
与Meta Business Suite(Meta Business Suite)相比,这些帖子调度程序中的大多数都提供了更多的功能、模板和创意能力,非常适合小型企业。但是,您应该确保在承诺使用特定应用程序之前检查定价。
How to Schedule an Instagram Post with Meta Business Suite
Facеbook has plentу of tools that you can use to make your life as a business owner, influencer, оr content maker easier. Fоr example, Facebook chatbots can take some responsibilities off your shoulders and grow your audience for you.
Recently Facebook added a new tool that can help you engage with your followers across your social media accounts, Facebook and Instagram in particular, called Meta Business Suite (previously Facebook Business Suite).
Meta Business Suite can help you save time and effort by organizing your content and scheduling it in advance. This article will tell you what Meta Business Suite is and how to use it to schedule your Instagram posts and stories to make social media management easier for you.
What Is Meta Business Suite?
If you’re confused by the name, the Facebook company recently changed its name to Meta, and thus Facebook Business Suite became Meta Business Suite. However, it’s still the same product. Meta Business Suite is a tool that anyone can use for free to manage their Facebook, Messenger, and Instagram accounts all in one place.
Meta Business Suite comes with wide functionality. You can use the Business Suite to view notifications, answer messages, manage comments, as well as schedule posts and stories. If you’re running a business profile, you can also use Business Suite to optimize your social media marketing strategies by scheduling ads to go out at a certain time.
After you begin actively using Meta Business Suite, you can monitor various metrics to see which marketing strategies work best for your Facebook and Instagram business accounts. Meta Business Suite is available both on desktop and mobile apps. Here’s how you can use the Business Suite to improve your workflow on social networks.
Link Your Instagram Account and Meta Business Suite
Before you can start using Meta Business Suite to schedule your Instagram content, you have to connect it to your Instagram profile. You can use both mobile and desktop apps to do that.
Connect Your Instagram Account and Meta Business Suite on Mobile
If you don’t have it already, download and install the Meta Business Suite app on your smartphone. Alternatively, you can use the browser version of the app, in which case you’ll find the instructions in the desktop section below.
For those using the Meta Business Suite app, here’s how to link it to your Instagram account.
- Open the Meta Business Suite app and log in using your Facebook page credentials. This will automatically link your Facebook page to Meta Business Suite.
- From the app’s menu on the bottom of the screen, select Tools in the bottom right corner.
- Select Settings.
- Under General, select Connect next to Instagram.
- On the next screen, select Connect Account to confirm.
After you confirm, the app will prompt you to log into your Instagram account. Once you enter your details, your Instagram account will be linked to Meta Business Suite.
Connect Your Instagram Account and Meta Business Suite on Desktop
If you prefer using the desktop app, here’s how to connect your Instagram account to Meta Business Suite on your computer.
- Open the Meta Business Suite site and log in using the Facebook credentials of your business account.
- Select the blue Create Post button.
- Under Placements, select Connect Instagram.
- Meta Business Suite will then ask you to log into your Instagram business profile and then to Review account connection to use all features across Facebook and Instagram.
You’ll then see a confirmation message stating that your Facebook page and your Instagram account have been linked to the Meta Business Suite.
How to Manage Instagram Posts with Meta Business Suite
While Meta Business Suite offers a whole set of tools that you can use for Instagram marketing, the most useful one of them is the ability to create a content calendar and schedule content (posts and stories) ahead of time. The schedule feature is available for both desktop (Windows & Mac) and smartphone (Android & iOS) users, and the instructions are similar for all platforms.
How to Create Instagram Posts in Meta Business Suite
To create a new Instagram post with Meta Business Suite, follow the steps below.
- Open Meta Business Suite on your smartphone or desktop.
- Select Create Post. This will open the New Post window.
- If you only want your post to appear on the Instagram app and not on Facebook, make sure to only select Instagram as a platform under Placements.
- Manually select or drag and drop a photo or a video, or use Facebook’s native Creator Studio to Create video using an image. You can add up to 10 photos or videos if you want to create a carousel post. You also have to add text for the Instagram caption and your Instagram hashtags as a part of this step. Adding emojis or location to your post is optional.
From here, you can post content in real-time, save it as a draft, or choose to schedule it to be published later. If you want to upload content right away, select the Publish button (or Publish now on mobile).
How to Schedule Instagram Posts in Meta Business Suite
If you’re an influencer on Instagram or strive to become one, you know how important posting times are. In this case, you might want to schedule your post to go out later instead of immediately posting it.
To schedule an Instagram post using Meta Business Suite, follow the steps below.
- After you create an Instagram post in Meta Business Suite and fill in the obligatory fields: photo or video and caption, find the blue down arrow next to the Publish button.
- Select Schedule Post.
- Choose the date and time when you want your post to go out. Then select Save.
- Select Schedule post to confirm.
Your post will then be published at the time you chose, and you’ll find it on your Instagram feed.
If you then want to delete or reschedule your post to be published at a different date or time, follow the steps below.
- In Meta Business Suite, select Posts and stories > Scheduled.
- Select the post that you want to reschedule or delete.
- Open the post’s menu and select either Reschedule Post or Delete Post. Then follow the instructions on screen.
How to Schedule Instagram Stories with Meta Business Suite
You can also use Meta Business Suite to manage your Instagram stories. To create and schedule an Instagram story in Meta Business Suite, follow the steps below.
- Open Meta Business Suite on your smartphone or desktop.
- Select Create Story. This will open the New Story window.
- If you want to only post your story on Instagram, select Instagram as a platform under Placements.
- You can drag and drop multiple photos and videos (up to ten items) to create your story. You can also use the Creative tools of Meta Business Suite to crop your story, add text, stickers, and swipe-up link to your story.
- After you add content to your Instagram story, select the blue Share Story button to publish it immediately or select Schedule Story.
- Choose the time and date when you want your story to go live, and select Save to confirm.
You can also reschedule or delete your scheduled stories later, similar to how you do it with scheduled posts in the Business Suite.
More Tools for Scheduling Your Social Media Content
Meta Business Suite isn’t the only tool that you can use for social media scheduling. There are plenty of third-party apps and Instagram scheduling tools that you can use to schedule your Instagram posts and stories, like Hootsuite, Buffer, or Sprout Social.
Most of these post schedulers offer more functions, templates, and creative abilities than Meta Business Suite, making them perfect for small businesses. However, you should make sure to check the pricing before you commit to using a particular app.