随着关注时间的缩短和日益忙碌的生活方式,微博开始流行起来。如果您想自己进入微博,这只是您的指南。
什么是微博?你怎么写一个?有哪些好的平台呢?我们将在本文中回答所有这些问题。
什么是微博?
简单地(Simply)说,微博是一种更简洁的博客形式。虽然传统的博客可以——而且确实——用数千字来详细说明一个主题,但微博应该是简短的。
确切的字数限制取决于所使用的平台,但一篇文章通常最多不会超过几段。我们的想法不是(idea isn)深入研究,而是写一些简短且可分享的东西。
自然地,对内容大小的这种限制导致了多媒体的包含。微博(Microblogging)大量使用图像和视频,一些平台几乎专门用于多媒体博客。
什么是微博的最佳平台?
传统博客发生在各种平台上,从Facebook 和 Medium(Facebook and Medium)等第三方网络到使用 WordPress 或 Wix 构建(built using WordPress or Wix)的私人博客。然而,谈到微博,好的选择要少得多。以下是微博的四个最佳平台。
1. 推特
Twitter 可能是最严格的,也是最流行的微博平台(microblogging platform)。帖子中只允许包含 280 个字符,通常包括GIF 和视频。(GIFs and videos)
该平台专注于吸引观众注意力(attention –)的朗朗上口的陈述——无论是相关的还是有争议的。小字数限制还意味着发布一条推文((character limit)推(Twitter)特上的帖子就是这样的名称)只需很少的时间,使其在名人和网民中都很受欢迎。
Twitter 非常适合大声分享您的想法或了解趋势。许多企业使用它来分享有关其产品的更新,使其成为社区建设(community building)的重要工具。借助良好的推文策略(tweeting strategy),可以轻松快速地吸引关注者。
2. 微博
从技术上讲,Tumblr与(Tumblr)Twitter并没有什么不同。主要区别在于与之相关的社区类型。
Twitter是短而活泼的单行字的温床,几乎没有上下文,而Tumblr则是创意的温床(breeding ground)。(Twitter)深受艺术家青睐,内容更倾向于视觉而不是文字,当然,书面博客也很受欢迎。
事实上,Tumblr并没有字数限制(character limit)。如果您愿意,您可以撰写数千字的博客文章,包括任意数量的图像或链接。虽然这对于微博网站(microblogging site)来说似乎违反直觉,但大多数帖子并没有真正走那么远。
在大多数情况下,Tumblr是照片和艺术品的微博网站,创意人员可以在这里分享他们的作品并建立粉丝追随者。
3.Instagram
Instagram?该应用程序不是仅用于共享图像和视频吗?
嗯,是的,也不是。虽然照片是平台的焦点,但用户还可以在每个帖子中包含冗长的文字标题。此外(Besides),微博是简单地分享你的想法,无论是文字还是图像。
Instagram 的优势在于其庞大而充满活力的社区,并且日益强大。在每个人都携带集成在智能手机中的数码相机的世界中,专注于图片和视频的平台显然是赢家。
无论是炫耀自己的爱好还是只是练习摄影技巧,Instagram都可以成为一个很棒的视觉帖子微博平台(microblogging platform)。请记住,Instagram只能在移动应用程序上使用,因为没有适用于Mac 或 Windows(Mac or Windows)的桌面客户端。您只能使用变通方法在 PC 上查看帖子。
4.领英
您可能知道Linkedin是专业人士的社交媒体平台,但它远不止于此。您可以使用状态更新来分享包含照片和链接的短文或在平台上发布整篇文章。
虽然Linkedin的数量可能不及任何更主流的微博平台,但它提供了一个更活跃的社区。与Twitter(Twitter)等平台相比,学生和专业人士网络更容易接受更有意义的博客。
更好(Better)的是,通过微博扩大您在Linkedin上的影响力有助于扩大您的联系,增加您找到下一个雇主(或雇员)的机会。
如何开始使用微博
与任何形式的社交媒体外展一样,您必须首先确定您的目标和目标受众(target audience)。例如,如果您是一位希望展示自己技能的艺术家,那么Tumblr 或 Instagram(Tumblr or Instagram)等以视觉为中心的平台更适合您。
另一方面,如果你只想发一些不费力的短文,那么Twitter就是你的平台。它也恰好是那里最受欢迎的平台,因此您会发现很多人可以联系。
请记住,微博与传统博客的运作方式不同。这不仅仅是为了更短——你还必须更具吸引力。频率尤其重要,有些微博每天发布多次。充分(Make)利用图像和视频片段来吸引注意力。
What Is Microblogging and Which Platforms Are Best?
With dwindling attention spans and an increasingly hectic lifestyle, microblogging has come into vogue. If you are looking tо get into microblogging yourself, this is just thе guide for you.
What is microblogging? How do you write one? Which are some good platforms for it? We will be answering all of these questions in this article.
What Is Microblogging?
Simply put, microblogging is a more concise form of blogging. While traditional blogs can – and do – take thousands of words to give a detailed view of a topic, microblogs are supposed to be brief.
Exact word limitations depend on the platform in use, but a single post usually doesn’t extend beyond a couple of paragraphs at most. The idea isn’t to take a deep dive but to write something short and shareable.
Naturally, this limit on the size of content gives rise to the inclusion of multimedia. Microblogging makes generous use of images and videos, with some platforms being almost exclusively dedicated to multimedia blogs.
What Are the Best Platforms for Microblogging?
Traditional blogging takes place on all sorts of platforms, from third-party networks like Facebook and Medium to private blogs built using WordPress or Wix. When it comes to microblogging, however, the list of good options is far smaller. Here are the four best platforms for microblogging.
1. Twitter
Twitter is perhaps the most restrictive, and yet the most popular microblogging platform out there. With just 280 characters permitted in a post, GIFs and videos are commonly included.
The platform specializes in catchy statements that can grab the audience’s attention – either by being relatable or contentious. The small character limit also means that it takes very little time to put out a tweet (which is what a post on Twitter is called), making it popular among celebrities and netizens alike.
Twitter is ideal for sharing your thoughts aloud or keeping abreast of trends. Many businesses use it to share updates about their products, making it an important tool for community building. With a good tweeting strategy, it can be easy to amass followers quickly.
2. Tumblr
Technically, Tumblr isn’t that different from Twitter. The primary difference is the type of community involved with it.
Where Twitter is a hotbed of short and snappy one-liners with little to no context, Tumblr is a breeding ground for creative ideas. Greatly favored by artists, the content skews toward visuals more than text, though of course, written blogs are popular too.
In fact, Tumblr doesn’t come with a character limit. You can write blog posts ranging into thousands of words if you like, including any number of images or links in it. While this might seem counterintuitive for a microblogging site, a majority of posts don’t really go that far.
For the most part, Tumblr is the microblogging site for photos and artwork, where creatives can share their works and create a fan following.
3. Instagram
Instagram? Isn’t the app only for sharing images and videos?
Well, yes and no. While photos are the focus of the platform, users can also include lengthy text captions along with each post. Besides, microblogging is about sharing your thoughts briefly, whether with words or images.
Instagram’s strength is its large and vibrant community, growing stronger by the day. In a world where everyone carries a digital camera integrated into their smartphone, a platform focused on pictures and videos is a clear winner.
Whether it is showing off a hobby or just practicing your photography skills, Instagram can be a great microblogging platform for visual posts. Keep in mind though that Instagram can only be used on mobile apps, as there are no desktop clients for Mac or Windows. You can only view posts on PC using workarounds.
4. Linkedin
You may know Linkedin as a social media platform for professionals, but it is much more than that. You can use status updates to share short posts containing photos and links or publish whole articles on the platform.
While Linkedin may not boast numbers as large as any of the more mainstream microblogging platforms, it offers a more active community. The network of students and professionals is far more receptive to more meaningful blogs than on platforms like Twitter.
Better yet, expanding your reach on Linkedin through microblogs helps grow your connections, boosting your chances of finding your next employer (or employee).
How To Get Started With Microblogging
As with any form of social media outreach, you must first identify your goals and your target audience. If you are an artist looking to showcase your skills, for example, visually focused platforms like Tumblr or Instagram are more suited for you.
On the other hand, if all you want is to shoot off short posts that don’t take up too much effort to write, then Twitter is the platform for you. It also happens to be the most popular platform out there, so you will find plenty of people to connect with.
And remember, microblogging works differently from traditional blogs. It is not just about being shorter – you also have to be more engaging. Frequency is especially important, with some microblogs posting multiple times a day. Make liberal use of images and video clips as well to catch attention.