LinkedIn 是最大的求职网站之一(biggest job hunting sites)，可以帮助您找到梦想的工作。但这只有在你知道自己在做什么的情况下才会发生。LinkedIn与任何其他平台一样，有自己的规则和算法。最基本的规则之一是你必须脱颖而出，才能让潜在雇主注意到你。
实现目标的一种方法是不断改进您的LinkedIn个人资料。了解如何创建更智能的 LinkedIn 简历(smarter LinkedIn resume)，完美地描绘出你是谁以及你能做什么。
为什么你需要在 LinkedIn 上改进你的简历？(Why Do You Need To Improve Your Resume on LinkedIn?)
说“让它脱颖而出”很容易，但当您与 50 亿其他用户配置文件竞争时，要做到这一点就困难得多。对您来说好消息是，许多用户不会认真对待他们的LinkedIn个人资料，而是将其保留一半。
不要犯同样的错误，并确保遵循我们的建议，以提高您在LinkedIn上找到工作的机会。此外(Besides)，充分利用这些对您的个人资料进行的小而强大的调整不会花费您超过几分钟的时间。
如何在 LinkedIn 上创建更智能的简历(How To Create a Smarter Resume on LinkedIn)
这里提到的一些技巧似乎比其他技巧更明显。但是，完成所有步骤以获得最佳效果非常重要。这里有一些提示和技巧，您可以使用它们来使您的LinkedIn个人资料更具吸引力。
将您的个人资料设置为公开(Set Your Profile To Public)
在您继续之前，请确保您的LinkedIn个人资料对您的(LinkedIn)LinkedIn连接之外的用户可见。如果您的公开资料可见，您将出现在网络上的搜索中，并会被潜在的招聘人员注意到。
要公开您的个人资料，请转到LinkedIn 帐户设置(LinkedIn account settings)>可见性(Visibility)>编辑您的公开个人资料(Edit your public profile)。在右侧找到您的个人资料的公开可见性(Your profile’s public visibility)部分并将其打开。现在，领英会员可以在(LinkedIn)领(LinkedIn)英上查看您的简历内容，并在搜索结果中看到您。
添加位置 (Add Location )
招聘人员在LinkedIn(LinkedIn)上搜索专业人士时，除非是远程职位(remote position)，否则他们会首先寻找本地人。将您的位置添加到您的个人资料中将增加您与当地企业和雇主的机会。
最重要的是，在您的LinkedIn个人资料中显示您的位置可以让您的朋友和前同事更容易在网络上找到您。两者都可以成为极好的推荐来源，这将进一步改善您在平台上的简历。
要添加您的位置，请在LinkedIn(LinkedIn)上打开您的个人资料页面，然后单击右侧的铅笔图标以(pencil icon)编辑简介(Edit intro)。然后向下滚动，直到看到“Country/Region”部分。添加完联系信息后，点击保存(Save)。
创建一个独特的标题(Create a Unique Headline)
每当有人登陆您的LinkedIn页面时，他们首先看到的是您的标题。LinkedIn将自动填写您当前的角色和工作场所。不要(Don)用无聊的东西浪费这个宝贵的空间，比如“公司名称(Name)的会计师”。相反，试着想出一条(come up with a line)能引起潜在雇主注意的台词。
强调您的专业技能和素质可能是您标题的一个很好的补充。最重要的是，您还可以提及您在该领域的经验。招聘人员会想知道你做你正在做的事情多久了。您不妨让他们更容易找到该信息。
更新您的个人资料照片(Update Your Profile Photo)
当您知道某人的长相时，就更容易信任他们。与带有明显多年未更新的旧照片的页面相比，具有最新头像的个人资料更容易吸引招聘人员。确保您使用仅包含您的专业镜头，因为它将成为您在平台上的主要销售工具之一。
LinkedIn还允许您添加第二张图片作为背景图片。在这里，您可以尽情发挥创造力，突出您的品牌、您的一些专业技能，甚至您的爱好，以展示您多才多艺的个性。
使用个性化 URL(Use a Personalized URL)
当您首次创建个人资料时，LinkedIn会为您分配一个长URL链接。您可以稍后选择对其进行自定义以使其成为个人参考。
使用带有您的姓名或昵称的个性化URL可以使人们更容易在网络上搜索您。当您将自定义LinkedIn URL发送给在线某人时，它看起来也会更好。如果您的名字和姓氏 的URL已被占用，请尝试添加您的品牌名称或行业（例如 https://www.linkedin.com/in/AnyaZhukovaWriter）。(URL)
要编辑您的LinkedIn URL，请转到您的个人资料页面，然后单击右侧的铅笔图标以(pencil icon)编辑简介(Edit intro)。然后一直向下滚动到“联系信息(Contact info)”部分，然后单击旁边的另一个铅笔图标。(pencil icon)LinkedIn允许您在创建个性化URL时使用 3-100 个字母或数字。
了解您的关键字(Know Your Keywords)
许多LinkedIn成员滥用平台的技能和认可(Skills & Endorsements)部分，并添加了一堆与他们的专业行业无关的技能。如果您在那里提到了数十种随机技能，则可能会分散潜在招聘人员的注意力。
相反，将此部分视为许多关键字，并将它们集中在您的专业成就上。使用此部分可让您的个人资料在搜索中排名更高。添加与您的专业领域相关的技能并重新组织它们，以便最重要的技能位于列表顶部。
向您过去的雇主寻求建议(Request Recommendations From Your Past Employers)
您的LinkedIn(LinkedIn)个人资料中最重要的部分之一-推荐(Recommendations)- 也是经常被忽视的部分。不要(Don)犯那个错误。就像(Just)您想在看到在线电影评论之前查看它一样，人们会想在雇用您之前了解您以前的雇主对您的评价。
你可以让你过去的主管、同事，甚至你现在的雇主写几行关于你作为专业人士的文章。要寻求推荐，请转到您的LInkedIn页面并向下滚动，直到您到达“推荐(Recommendations)”部分。点击询问推荐(Ask for a recommendation)，然后列出您想询问的人，以及您在公司与他们的关系。填写(Fill)请求模板，然后单击发送(Send)。
永远不要停止处理您的 LinkedIn 个人资料(Never Stop Working On Your LinkedIn Profile)
在LinkedIn(LinkedIn)上取得成功的关键是在您成长为专业人士的过程中不断更新您的简历。如果您真的想使用LinkedIn来推动您的职业发展，那么投资LinkedIn Premium可能是值得的。它可以增加招聘人员找到并雇用您担任竞争职位的机会。
你(Are)在领英(LinkedIn)吗？你知道任何其他可以帮助其他人改善他们在LinkedIn上的简历的技巧和窍门吗？在下面的评论中与我们分享(Share)您的LinkedIn知识。
Create a Smarter LinkedIn Resume: 7 Tips & Tricks
LinkedIn is one of the biggest job hunting sites that can help you land the job of your dreams. But that’s only going to happen if you know what you’re doing. LinkedIn, like any other platform, has its own rules and algorithms. One of the most basic rules is that you have to stand out in order for a potential employer to notice you.
One way to get there is to constantly improve your LinkedIn profile. Learn how to create a smarter LinkedIn resume that will paint the perfect picture of who you are and what you can do.
Why Do You Need To Improve Your Resume on LinkedIn?
It’s easy to say “make it stand out”, and much more difficult to make it happen when you’re competing with half a billion other user profiles. The good news for you is, many users don’t take their LinkedIn profiles seriously and leave it half empty.
Don’t make the same mistake and make sure to follow our recommendations to improve your chances of finding a job on LinkedIn. Besides, making the most of these small but powerful adjustments to your profile won’t take you longer than a couple of minutes.
How To Create a Smarter Resume on LinkedIn
Some of the tips mentioned here will seem more obvious than others. However, it’s important to complete all of the steps for best results. Here are a few tips & tricks that you can use to make your LinkedIn profile more attractive.
Set Your Profile To Public
Before you go any further, make sure your LinkedIn profile is visible to users outside your LinkedIn connections. If your public profile is visible, you will show up in searches on the network and will get noticed by a potential recruiter.
To make your profile public, go to LinkedIn account settings > Visibility > Edit your public profile. Find the Your profile’s public visibility section on the right and toggle it on. Now LinkedIn members can view the content of your resume on LinkedIn and see you in search results.
Add Location
When recruiters search for professionals on LinkedIn, unless it’s for a remote position, they will first look for someone local. Having your location added to your profile will increase your chances with local businesses and employers.
On top of that, having your location on your LinkedIn profile makes it easier for your friends and ex colleagues to find you on the network. Both can be an excellent source of recommendations which will further improve your resume on the platform.
To add your location, open your profile page on LinkedIn and click the pencil icon on the right to Edit intro. Then scroll down till you see the Country/Region section. After you’re finished adding your contact information, click Save.
Create a Unique Headline
Whenever someone lands on your LinkedIn page, the first thing they see is your headline. LinkedIn will automatically fill that with your current role and workplace. Don’t waste this valuable space with something boring, like “Accountant at Name of the firm”. Instead, try to come up with a line that will catch a potential employer’s attention.
Underlining your professional skills and qualities could be a good addition to your headline. To top that up you can also mention your experience in the sphere. Recruiters will want to know how long you’ve been doing what you’re doing. You might as well make it easier for them to find that information.
Update Your Profile Photo
It’s easier to trust someone when you know what they look like. A profile with a clean up-to-date headshot has more chances of attracting recruiters than a page with an old picture that clearly hasn’t been updated for years. Make sure you use a professional-looking shot that only includes you as it will be one of your main selling tools on the platform.
LinkedIn also allows you to add a second picture as your background image. Here you can let your creativity loose and either highlight your brand, some of your professional skills, or maybe even your hobbies to show your versatile personality.
Use a Personalized URL
When you first create your profile, LinkedIn will assign you a long URL link. You can later choose to customize it to make it into a personal reference.
Using a personalized URL with your name or nickname can make it easier for people to search for you on the network. It also looks better when you send your custom LinkedIn URL to someone online. In case a URL with your first and last name is already taken, try adding your brand name or your industry (e.g. https://www.linkedin.com/in/AnyaZhukovaWriter).
To edit your LinkedIn URL, go to your profile page and click the pencil icon on the right to Edit intro. Then scroll down all the way to the Contact info section and click another pencil icon next to it. LinkedIn allows you to use 3-100 letters or numbers when creating your personalized URL.
Know Your Keywords
Many LinkedIn members misuse the Skills & Endorsements section of the platform and add a bunch of skills that have nothing to do with their professional industry. If you have dozens of random skills mentioned there, it’s likely to distract a potential recruiter.
Instead, view this section as a number of keywords and focus them around your professional accomplishments. Use this section to make your profile rank higher in searches. Add the skills that are related to your professional sphere and reorganize them so that the most important ones are on top of the list.
Request Recommendations From Your Past Employers
One of the most important sections of your LinkedIn profile – Recommendations – is also one that often gets overlooked. Don’t make that mistake. Just like you want to look up online movie reviews before seeing it, people will want to see what your previous employers have to say about you before hiring you.
You can get your past supervisors, colleagues, or even your current employer to write a couple of lines about you as a professional. To ask for a recommendation, go to your LInkedIn page and scroll down till you get to the Recommendations section. Click Ask for a recommendation, then list the person you’d like to ask, and your relation to them at the company. Fill in the request template and click Send.
Never Stop Working On Your LinkedIn Profile
The key to success on LinkedIn is to keep updating your resume as you grow as a professional. If you’re serious about using LinkedIn to further your career, it may be worth investing into LinkedIn Premium. It can increase your chances of recruiters finding and hiring you for competitive positions.
Are you on LinkedIn? Do you know any other tips and tricks that can help others improve their resume on LinkedIn? Share your LinkedIn knowledge with us in the comments below.
