我们都知道建立良好的声誉需要很多时间，而一个错误的行为可能会毁掉这一切。您的声誉就是您的商誉——在您估算您或您的业务价值时，也会计算出一种资产。良好的声誉可以通过向您发送更多的客户和银行来增加您的业务增长的机会。对于个人来说，良好的声誉也意味着更好的职业发展等。虽然有些公司使用自己的工具提供在线声誉管理，但我们将在这篇文章中关注个人和小型企业，因为他们没有大笔预算。
什么是在线声誉
大多数互联网(Internet)用户不考虑声誉，因此不认为他们通过发布到不同的网站（评论或文章、论坛、社交媒体等）来建立在线声誉。假设(Say)您除了使用Facebook和Twitter之外在(Twitter)Internet上不做任何事情，您仍然拥有在线声誉，希望了解您的人会选择您发布的内容——不管它有多少，并且会得出他们自己的意见发布的材料。该衍生品就是您的在线声誉。
换句话说，您在Internet上所做的一切都会创建一个数据库，不同的人使用该数据库来了解您的兴趣、对一个或多个主题的想法以及您的意见。不仅如此，您发布的在线信息还用于了解您的心态、信心和阅读您的性格。以下来自Microsoft的(Microsoft)信息图显示了您在(Infographic)Internet上的帖子如何影响您的生活。点击(Click)图片放大。
在线声誉管理
您的在线声誉不仅仅取决于您发布的内容，还取决于其他人发布的关于您的内容。如果您是服务提供商，使用您的服务的人会在互联网上的某个地方对您的服务发表评论。使用适当的关键字，可以读出并了解其他人（您的朋友、客户等）对您的看法。
因此，个人或公司的在线声誉取决于他们发布的关于自己和他们的产品的信息、他们在互联网(Internet)上与他人打交道/行为的方式以及其他人对个人或公司的看法！
如何检查您的在线声誉
既然您知道使用Internet的每个人都有某种在线声誉，您可能想知道自己的立场。有不同的工具 - 付费和免费 - 可以帮助您评估您的声誉。基本上(Basically)，他们都会检查并提取他们可以收集到的关于您的几乎所有信息并将其呈现给您，以便您了解您的声誉是好是坏。
你怎么知道你的在线声誉是好是坏？如果人们对您说好话，那么您的在线声誉就很好，您不仅需要保持而且要提高它以促进您的职业发展。而当我们说“人”的时候，也包括你自己。您在不同社交网络和论坛等的“关于”和“BIO”部分发布的关于您自己的内容反映了您对自己的看法。
在谈论如何检查自己的在线声誉之前，这里有一个来自Microsoft的好视频，它解释了为什么您需要良好的在线声誉。
我们将在下一节讨论如何找出您的在线声誉，该部分提供了增强您的在线声誉管理的技巧，因为它构成了声誉维护的最基本步骤。(We will talk about how to find out your online reputation in the next section that offers tips to enhance your online reputation management as it forms the most basic step of reputation maintenance.)
在线声誉管理(Online Reputation Management)技巧
[A] 密切关注与您相关的信息——了解您的声誉([A] Keep a Tab On Information Related To You – Find Out Your Reputation)
您可能是个人或小型企业。了解人们对您的评价以及您是否发布了任何关于您自己的不好或负面信息的最佳方式是创建Google 快讯(Google Alerts)，其中包含您的姓名、公司、电子邮件和其他数据的所有可能变体。
例如，我在 Google 警报中设置了很多关键字：“Arun Kumar”、“PowercutIN”、“Arun Kumar PowercutIN”、“Powercut Media”、“Arun Kumar Powercut Media”，还有一些与我不同的电子邮件ID(IDs)、地址相关的关键字和电话号码。通过这种方式，我可以了解其他人是否在Internet上发布了与这些关键字相关的任何内容。虽然结果还会向您显示您自己发布的内容，但您知道您不会发布任何关于您自己的坏消息。
微软在(Microsoft)加拿大(Canada)、德国(Germany)、爱尔兰(Ireland)、西班牙(Spain)和美国(United) 委托进行了一项研究，(States)发现虽然 91% 的人曾在某个时间点管理过自己的在线资料，但只有 44% 的成年人积极考虑长期后果他们的在线活动。您可以下载执行摘要 (PDF)。(download the executive summary (PDF).)
[B] 您在“关于”部分中如何评价自己([B] What Do You Say About Yourself In About Sections)
所有社交网站和论坛在其网站上都有一个“关于”部分。空白(Blank)或太少的信息会让人们相信你没有太多话要说。太多(Too)会让人认为你在吹牛。
此时，您还必须考虑是否为自己、公司和/或两者创建帐户。无论是哪种情况，请仔细选择词语，并以一种更能正面而非负面地看待您的个性的方式放置它们。这本质上并不意味着你应该隐藏你的负面观点，但你的正面总是可以掩盖负面的——如果你需要提及的话！
[C] 从互联网上删除不需要的数据([C] Removal Of Unwanted Data From The Internet)
当您第一次实施上述提示“A”时，如果您已在Internet(Internet)上使用了很长时间，您将不得不浏览信息页面。标记(Mark)显示光线不佳的页面。可能是其他人发布了关于你的坏消息——你的个性或你的服务——或者可能是你自己发布了一些让你看不顺眼的东西。
同样，Google Alerts将让您随时了解有关您在(Google Alerts)Internet上发布的任何材料。在这里也要标记那些会降低您的在线声誉的页面。如果它们是您编写的ABOUT和BIO ，请立即更改它们。(BIO)如果是其他人上传的资料，您可以要求他们删除数据。如果他们不这样做，您可以联系Google和其他搜索引擎以删除内容。您需要做的就是向Google提出投诉，并告诉他们哪些URL上的哪些材料正在投射或泄露您不想公开的个人详细信息。
但是，对于您的服务和产品的负面评论，您不能要求网站管理员和Google等删除它们——除非它们是错误的。在这种情况下，最好的方法是让网站管理员在帖子中添加一两行，说明您正在解决弱点，并且很快就会修复它们。
声誉管理的其他技巧之一是在情绪不稳定时远离互联网。(Internet)这是因为您可能会发布人们可能不喜欢的内容。在您恢复理智并删除该帖子之前，许多人可能已经阅读并分享了它。
奖励：(BONUS:)这是一份来自Microsoft的在线声誉管理情况说明书，它进一步阐明了在线声誉管理，并提供了保持清洁和增强它的技巧。如果您还有任何疑问，请告诉我。
Online Reputation Management Tips, Tools & Services
All of us know it takes much time to build a good reрutation while one wrong act can ruin all of it. Υour reputation is yоur goоdwill – an asset that iѕ calculated as well when уou are estimating your or yoυr businesѕ worth. A good reputation increases the chances of уour business growing by sending morе clients and banks your way. For individuals too, a good reputation indicates the possibility of better career growth, etc. Though there are companies offering online reputation management with own toolѕ, we will focuѕ on individuals and small businesses in thіs рost as they don’t have big budgets.
What is Online Reputation
Most of the Internet users do not think in terms of reputation and hence don’t think they have been building an online reputation by posting to different websites – comments or articles, forums, social media and more. Say you don’t do anything on the Internet except using Facebook and Twitter, you still have an online reputation and people who wish to know about you will go for what you posted – irrespective of how less it is and will derive their own opinion out of the posted material. That derivative is your online reputation.
In other words, everything you do on the Internet creates a databank that different people use to figure out your interests, thoughts on one or more topics, and your opinions. Not only that, the online information you post is used to understand your mentality, confidence and to read your character. The following Infographic from Microsoft shows how your posts on Internet may affect your life. Click on the image to enlarge it.
Online Reputation Management
Your online reputation is not dependent simply on what you post but also on what others post about you. If you are a service provider, people who use your service will leave comments about your service somewhere on the internet. Using proper keywords, it is possible to read out and know what others (your friends, clients etc.) think about you.
Thus, the online reputation of an individual or a company is determined by what they post about themselves and their products, how they deal/behave with others on the Internet and by what others think about the individual or the company!
How To Check Your Online Reputation
Now that you know everyone using the Internet has some sort of online reputation, you might want to know where you stand. There are different tools – paid and free – to help you assess your reputation. Basically, all of them will check and pull out almost all the information they can gather about you and present it to you so that you can see if your reputation is good or bad.
How do you know if your online reputation is good or bad? If people are saying good things about you, your online reputation is good and you need to not only maintain but to enhance it for your career growth. And when we say “people”, it also includes your own self. What you post about yourself in the “About” and “BIO” sections of different social networks and forums etc. is a reflection of what you think of yourself.
Before talking about how to check own online reputation, here is a good video from Microsoft that explains why you need a good online reputation.
We will talk about how to find out your online reputation in the next section that offers tips to enhance your online reputation management as it forms the most basic step of reputation maintenance.
Tips On Online Reputation Management
[A] Keep a Tab On Information Related To You – Find Out Your Reputation
You may be an individual or a small business. The best way to know what is being said about you and if you posted anything bad or negative about yourself is to create Google Alerts with all possible variations of your name, company, email and other data.
For example, I have Google Alerts set with plenty of keywords: “Arun Kumar”, “PowercutIN”, “Arun Kumar PowercutIN”, “Powercut Media”, “Arun Kumar Powercut Media” and few more related to my different email IDs, address and phone numbers. This way I get to know if anything related to these keywords has been posted on the Internet by others. While the results will also show you things you posted yourself, you know you won’t post anything bad about yourself.
Microsoft commissioned research in Canada, Germany, Ireland, Spain, and the United States, and found that while 91 percent of people have done something to manage their online profile at some point, only 44 percent of adults actively think about the long-term consequences of their online activities. You can download the executive summary (PDF).
[B] What Do You Say About Yourself In About Sections
All social networking sites and forums have an “about” section on their sites. Blank or too little information will make people believe you don’t have much to say. Too much will lead people to think you are bragging.
At this point, you also have to consider if you are creating an account for yourself, your company and/or for both. Whatever be the case, choose the words carefully and place them in a way that they give more of a positive view of your personality than negative. This doesn’t mean essentially that you should hide your negative points but your positives can always overshadow negatives – if you need to mention any!
[C] Removal Of Unwanted Data From The Internet
The first time you implement the tip “A” above, you will have to go through pages of information if you have been on the Internet for long. Mark the pages that are showing you in poor light. It may be others posting bad about you – your personality or your services – or it may be you yourself posting things that show you in poor light.
Likewise, Google Alerts will keep you updated on whatever material about you is being posted on the Internet. Here too, mark the pages that tend to lower your online reputation. If they are ABOUT and BIO written by you, change them right away. If they are material uploaded by others, you can ask them to remove the data. If they fail to do so, you can approach Google and other search engines to have the content removed. All you need to do is to file a complaint with Google and tell them what material at what URL is projecting or giving away your personal details that you don’t want to be made public.
For negative reviews of your services and products, however, you cannot ask webmasters and Google, etc. to remove them – unless they are wrong. Under such cases, the best method is to ask the webmaster to add a line or two to the post saying that you are working on the weak points and will soon have them fixed.
Among other tips for reputation management is to stay away from the Internet when you are emotionally unstable. This is because you may post something that people may not like. And before you come back to senses and remove that post, many might have already read and shared it.
BONUS: Here is a factsheet on online reputation management from Microsoft that sheds further light on online reputation management with tips to keep it clean and to enhance it. Let me know if you have any more doubts.
